Online Marketing-Email Strategy

Email Strategy  help you maximize your email marketing efforts. Learn about deliverability, effective communication, email formatting, tracking ROI .


  • How email strategy can help you meet your marketing objectives through lead generation, lead nurturing, direct sales, and customer retention.
  • The key components of lead generation via email, utilizing calls to action and landing pages, and the advantages of using in-house and third-party email lists.
  • The advantages of building a "drip campaign" into your email strategy to nurture and move leads through the sales cycle.
  • The benefits of direct sales emails and what you can do to successfully create high sales turnaround using calls to action and deep linking to appropriate pages.
  • The value of a quality email strategy that will help you retain customers and build relationships with your readers, keeping your brand at the top of their minds.
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