Email Strategy help you maximize your email marketing efforts.
Learn about deliverability, effective communication, email formatting,
tracking ROI .
- How email strategy can help you meet your marketing objectives through lead generation, lead nurturing, direct sales, and customer retention.
- The key components of lead generation via email, utilizing calls to action and landing pages, and the advantages of using in-house and third-party email lists.
- The advantages of building a "drip campaign" into your email strategy to nurture and move leads through the sales cycle.
- The benefits of direct sales emails and what you can do to successfully create high sales turnaround using calls to action and deep linking to appropriate pages.
- The value of a quality email strategy that will help you retain customers and build relationships with your readers, keeping your brand at the top of their minds.