Meta keywords tag is not the most influential tag in SEO. But
it won’t harm you to optimize yours. Here’s a quick-and-dirty method that you can use:
• Go to the Keywords Worksheet that you compiled in your Prep month, and look
through your flagged keywords.
• For each landing page, decide which of the flagged keywords you think are relevant. Insert them into the Meta Keywords Tag column of the Site Optimization
Worksheet.
• Add any keywords that didn’t make the flagged list but that you think are
appropriate and relevant.
• For each landing page, add your company name, location if applicable, and any
common alternate spellings or misspellings you can think.
Try these editorial strategies for making your text changes:
• Swap out a specific word for a top-priority keyword every time it appears.
• Swap out a graphic containing a keyword for text.
• Spell out an acronym (at least in its first appearance on the page).
• On a case-by-case basis, swap out less-effective generic terms for keywords.
• Make sure your company name exists in text form once on every page.
• Include keywords in links wherever possible.
• Add keyword-rich captions to photos.
it won’t harm you to optimize yours. Here’s a quick-and-dirty method that you can use:
• Go to the Keywords Worksheet that you compiled in your Prep month, and look
through your flagged keywords.
• For each landing page, decide which of the flagged keywords you think are relevant. Insert them into the Meta Keywords Tag column of the Site Optimization
Worksheet.
• Add any keywords that didn’t make the flagged list but that you think are
appropriate and relevant.
• For each landing page, add your company name, location if applicable, and any
common alternate spellings or misspellings you can think.
Try these editorial strategies for making your text changes:
• Swap out a specific word for a top-priority keyword every time it appears.
• Swap out a graphic containing a keyword for text.
• Spell out an acronym (at least in its first appearance on the page).
• On a case-by-case basis, swap out less-effective generic terms for keywords.
• Make sure your company name exists in text form once on every page.
• Include keywords in links wherever possible.
• Add keyword-rich captions to photos.
