Supporting content. While just about every product has a description, and most have a
picture or two, it is often worth supplementing that core content with material that might
be of interest to the reader. Ideally, an individual product page should contain everything
areader could possibly want to know about the item, including the following:
Case studies or testimonials: We’ll cover third-party validation later in the book, but
this is a perfect place to include some words from satisfied customers.
News items: This might include press releases issued by the company, independent
write-ups and reviews of the product itself, or interviews with key corporate
figures.
Technical documents: Whitepapers, technical specifications, best-practice documents, or anything
else that might appear to a narrower segment of the readershipcould be added as well.
These are typically in PDF or Microsoft Word format, butcould also be converted to HTML.
Marketing collateral: These are the two-page datasheets of multi-page booklets
that serve to market the product in the physical world. While these can complement the page’s primary marketing copy, be careful of overly redundant messaging.
Related products: If a particular product is part of a greater portfolio, or if it’s
designed to work in tandem with other independent programs (like the main applications that comprise Microsoft Office), it would be helpful to link to them right
from the relevant product page so the reader can understand the context of the
item they are reviewing.
As we discussed, the bigger the product, themore budget and resources are dedicated to that product’s marketing.
In addition, more resources are pumped into products that are
not lost in a sea of other offerings; if a software company produces only a few titles, then
they are going to focus their efforts into designing the heck out of the product pages since
revenue is reliant upon fewer avenues of revenue.Add top 10 e-commerce seo tips
on the pagees.
there are several key pieces of content that should appear in a product
listing. Depending on the complexity of a company’s offerings, some of these might be
more feasible than others, but all will add value to the customer experience:
Retain a specific description of the displayed product line: If a page describes only
one product line, ensure that the content discusses what is being shown on the
page, not the greater family of products.
See ecommerce-tips for page Promotion.
Include a product-specific search feature: If the catalog is deep or old, or contains
many variations of pieces, it will help users find the perfect product faster if you
give them a dedicated search feature where they can query model numbers,
dimensions, keywords, and more. Traversing even the most elegantly designed hierarchy is
slower than the type-click-find speed of a search engine.
How to start a successful e-commerce business 6 tips from offers internet marketing,
search engine optimisation and training services based in glasgow, scotland, uk.
E-commerce retailer sample marketing plan - marketing strategy are you searching for the
next big marketing break though this quick checklist provides 21 small adjustments that add
up to big marketing results. Ecommerce marketing tips the marketing strategy page of the
mplans.com e-commerce retailer sample marketing plan. Seo glasgow seo scotland leading internet
marketing company infusionsoft is the 1 all-in-one marketing automation suite used by thousands
of small businesses to convert leads and grow sales read about the features, including.
Ezinearticles - insurance marketing ideas - checklist for 2009 the web s leading ecommerce software,
providing everything needed to sell online try volusion today for free open an online store or
update your existing platform.
Do something exceptional -infowaylive blog infusionsoft is the 1 all-in-one marketing automation suite
used by thousands of small businesses to convert leads and grow sales read about the features, including.
Ecommerce software & shopping cart solutions by volusion search results. 2012 new marketing ideas -
do something exceptional -infowaylive blog are you searching for the next big marketing break though
this quick checklist provides 21 small adjustments that add up to big marketing results. E-commerce
retailer sample marketing plan - marketing strategy this week s question is about the live foot traffic
from customers patronizing local restaurants the question on the minds of restaurant owners is
picture or two, it is often worth supplementing that core content with material that might
be of interest to the reader. Ideally, an individual product page should contain everything
areader could possibly want to know about the item, including the following:
Case studies or testimonials: We’ll cover third-party validation later in the book, but
this is a perfect place to include some words from satisfied customers.
News items: This might include press releases issued by the company, independent
write-ups and reviews of the product itself, or interviews with key corporate
figures.
Technical documents: Whitepapers, technical specifications, best-practice documents, or anything
else that might appear to a narrower segment of the readershipcould be added as well.
These are typically in PDF or Microsoft Word format, butcould also be converted to HTML.
Marketing collateral: These are the two-page datasheets of multi-page booklets
that serve to market the product in the physical world. While these can complement the page’s primary marketing copy, be careful of overly redundant messaging.
Related products: If a particular product is part of a greater portfolio, or if it’s
designed to work in tandem with other independent programs (like the main applications that comprise Microsoft Office), it would be helpful to link to them right
from the relevant product page so the reader can understand the context of the
item they are reviewing.
As we discussed, the bigger the product, themore budget and resources are dedicated to that product’s marketing.
In addition, more resources are pumped into products that are
not lost in a sea of other offerings; if a software company produces only a few titles, then
they are going to focus their efforts into designing the heck out of the product pages since
revenue is reliant upon fewer avenues of revenue.Add top 10 e-commerce seo tips
on the pagees.
there are several key pieces of content that should appear in a product
listing. Depending on the complexity of a company’s offerings, some of these might be
more feasible than others, but all will add value to the customer experience:
Retain a specific description of the displayed product line: If a page describes only
one product line, ensure that the content discusses what is being shown on the
page, not the greater family of products.
See ecommerce-tips for page Promotion.
Include a product-specific search feature: If the catalog is deep or old, or contains
many variations of pieces, it will help users find the perfect product faster if you
give them a dedicated search feature where they can query model numbers,
dimensions, keywords, and more. Traversing even the most elegantly designed hierarchy is
slower than the type-click-find speed of a search engine.
How to start a successful e-commerce business 6 tips from offers internet marketing,
search engine optimisation and training services based in glasgow, scotland, uk.
E-commerce retailer sample marketing plan - marketing strategy are you searching for the
next big marketing break though this quick checklist provides 21 small adjustments that add
up to big marketing results. Ecommerce marketing tips the marketing strategy page of the
mplans.com e-commerce retailer sample marketing plan. Seo glasgow seo scotland leading internet
marketing company infusionsoft is the 1 all-in-one marketing automation suite used by thousands
of small businesses to convert leads and grow sales read about the features, including.
Ezinearticles - insurance marketing ideas - checklist for 2009 the web s leading ecommerce software,
providing everything needed to sell online try volusion today for free open an online store or
update your existing platform.
Do something exceptional -infowaylive blog infusionsoft is the 1 all-in-one marketing automation suite
used by thousands of small businesses to convert leads and grow sales read about the features, including.
Ecommerce software & shopping cart solutions by volusion search results. 2012 new marketing ideas -
do something exceptional -infowaylive blog are you searching for the next big marketing break though
this quick checklist provides 21 small adjustments that add up to big marketing results. E-commerce
retailer sample marketing plan - marketing strategy this week s question is about the live foot traffic
from customers patronizing local restaurants the question on the minds of restaurant owners is