Build a page for each of your target keywords.
If that’s five keywords for five target markets then you’ll be creating 10 pages.These pages are needed for PPC testing. Let’s call them ‘landing’ pages
as they’re the pages where visitors land on your site.
They don’t have to be the perfectly designed pages you’ll use later for
your organic SEO and other visitors. I’ll call those your ‘editorial’ pages.
Your PPC landing pages should be built with the objective of getting a
response from your visitors whether that’s a sale, harvesting the visitor’s
email address, or simply getting the visitor to navigate to somewhere
else on your site.
You should test your new site’s target keywords before you invest
significant money in optimizing your site.
There are two reasons for using PPC advertising to test keyword niches
1) To prove that your new site’s keyword niches are searched with as often
as the research tools predict.If a keyword niche is much smaller than predicted
you have to decide whether or not it’s still worth investing in. Perhaps you’ll
still invest, but do less work.
2) To ensure that those searching with your target keywords are
interested in whatever your site is offering.If a keyword niche delivers
little response you can drop it from your targets list. You’ll have saved a
lot of money and effort that you might otherwise have invested in trying to
optimize your site.
If a keyword niche passes these two tests you can invest in SEO to try
and beat the competition on the organic search engine results pages
SERPs.
Social-media network
Google Analytics is a free service offered by Google that generates
detailed statistics about the visitors to your website.
Google Analytics can help you find out how many visits your site gets
from different sources of traffic, including:• Direct from bookmarks and address
• Referrals from other websites
• Campaigns for example, Google Analytics will track your email
marketing
• Search engines including both paid and non-paid traffic
