How Search Engines Work

Virtually all search engines operate in a similar fashion. Each search engine has robots
that keep visiting the web pages and keep indexing what they find there. The process
takes place in the following order:

Web crawling
Indexing
Searching
This is done by an automated web browsing script known as web crawlers, which are
popularly known as spiders. They retrieve information from the HTML coding of a web
page and they keep visiting the links present on that site and also find one way links
leading to the web page or website and continue indexing this data.
Data about web pages are indexed in a database for use in providing quick search
results. A search query can be a single word or a phrase depending on the
requirements of the person using the search engine. The function of this index is to
quickly enable a searcher to find the relevant information.

Social Networking And  SEO

However, social networking has challenged SEO in new ways because of the fact that
you no longer needed to impress only Google, but ordinary people. This meant that you
were no longer able to simply rely upon getting your stuff ranked highly by the Google
search engine but instead were forced to try to appeal to ordinary people

Google's dominance is also a bit of the Microsoft Office effect. Microsoft's Office
suite is considered the standard bearer in the world of office suites and they have
worked hard to maintain that dominance. Thus everyone else works to try to be
compatible with Microsoft Office which in turn makes Microsoft Office more entrenched.
Similarly, because nobody can afford to ignore Google as they work on SEO, people
tend to focus on Google as they do their SEO, which in turn feeds on Google.
How to get your website to top of google .

Google is so much more popular than all the rest is that they
have been working to keep themselves on top. This means that they make constant
updates to their algorithms in order to try to stay ahead of the spammers and black hat
SEO people. They have also worked to make their brand name ubiquitous

XML Sitemap

The premise of using XML Sitemap Protocol was that it would help search engines
index  content  faster  while  providing  ways  to  improve  their  existing  crawling  algorithms. Using XML Sitemap Protocol does not guarantee anything in terms of better
page rankings. Furthermore, use of XML Sitemap Protocol is not mandatory for all
sites. In other words, a website will not be penalized if it is not using XML Sitemaps.

SERPs

Once the visitor clicks on the Search button, things start to get more interesting. First,
the visitor is telling the search engine what he is looking for. The search engine responds
with a results page based on the current index for the specific region the visitor is coming
from. Between the time that the results page shows up and the time the visitor clicks
on a specific search result, many things can be recorded, including:
• The time it took to click on the first result not necessarily the first SERP result.
• The time it took to click on other results if any.
• Whether the visitor clicked on subsequent SERPs
• Which result in the SERPs the visitor clicked on first, second, and so on
• The time between clicks on several results.
• The CTR for a specific result.

Differences between Major Search Engines

All search engines basically perform the same task of providing relevant info which is
being searched for by the users. The only difference is how they index the information.
Search engines such as Google store all or part of the source as well as information
about the web pages which is present as the page source. On the other hand, some
search engines store every word they find on a web page.
Top 10 backlinking sources .

The main feature that marks a difference among search engines is their indexing
methods and search criteria. Some search engines index all the words and make that
the basis of their search results, while others establish relevance of terms by conducting
proximity searches. Presently Google has the largest share of the search engine
market. This is due to its popularity and the set of algorithms that it keeps updating to
make the user experience more relevant.

Google Analytics

Although Google Analytics is great at many things it does, it is far from perfect. You
can accomplish everything Google Analytics does and more with old-fashioned web
server logs and a solid third-party analytics tool. Web server logs do not lie or report
inaccurate data.
Google Analytics does have its benefits, as it is almost live and can be accessed from
anywhere. With Google’s integration of Analytics with its other flagship platforms.
If you have to use dynamic content, yet you need to ensure proper search engine crawling