optimization, and we have covered this area with the command.
It’s now time to check the competition level at the off-site
optimization level, and luckily for us, Google also has a command
line for this: allinanchor.
The number of results returned this time is the one of all the pages
which are linked to by backlinks with your keyword in their anchor
text.
1. How many pages have your keywords in the page title.
2. How many pages have your keywords as anchor textof their
backlinks.
3. How many pages have both keywords in the page title, and
keywords as anchor textof their backlinks.
Since someone who uses their keywords both in the page title and
as anchor text for their backlinks is obviously somebody literate in
SEO, I decided to attribute them double value.
That is if 10 results have the keyword in their title and 23 have the
keyword in their anchor text, I will assume that 10 of them have
both keywords in anchor and title, and 13 only in anchor.
The same concept applies with search engines spiders, if your
navigation is too complex or too deep, the crawler loses interest to
visit or index your pages.
Report on competitors’ link building strategies
As well as reporting on your own site’s inbound links, you can report on
and study your competitors’.
You can see your competitors’ number of cumulative links over time
Do yourself search engine optimization
Create RSS feeds. Try registering with Feedburner
Publish free newsletters.Recruit site visitors to your free benefit-packed newsletter and you are
building an emailing list. Use your newsletter to promote your content.
Post on your site/blog.You’re doing that anyway, of course. But it’s amazing what people forget if it’s
not on a checklist.
Submit content to generic social siteseg, Twitter, LinkedIn, Facebook, StumbleUpon, Digg and now
Google +.
Submit to your specialist social networking sites
Use your specialist contactsby email, direct tweets and even telephone.
Contact journalists you know personally. Don’t just issue press releases - get to know them, chat
and build trust.
Buy and use a list of relevant journalists’ detailsand get to know them.
Contribute with guest posts and articleson specialist blogs and sites.
Issue press releasesto online and offline specialist distributors like PRWeband Press Dispensary.
Submit to site-of-the-day sites
Consider Eric Ward’s URLwireIt’s a paid-for service but is top quality.
Buy PageRank links. You can buy links without a nofollow tag. But, if Google works out
that you’re buying links you’re site may be penalized. Take the risk if you must, but I certainly don’t
recommend it.
Buy promotional links (adverts)on generic sites like StumbleUpon and Facebook; specialist sites;
and Pay Per Click PPC. The links won’t directly help your SEO but others might share your content
and those links will.
If your content is good and your network strong then you will get links from your immediate contacts.
Then their readers and others will find your site, visit and perhaps link to it.
