“This was a great opportunity for a studio and its talent,
especially now that the show is on CBS regardless
of the ratings – 4.1 million – essentially, a free ad for
a movie that is about to be released.
The telecast itself told viewers right at the beginning
that they would be getting a look at “the highly
anticipated movies you are going to want to see
” and that it would serve as “a guide to films that are
going to be coming to theaters” according to the
Hollywood Reporter.THR.COM “For movies that
have not yet been seen by the vast majority of
moviegoers – i.e. Unbroken,Still Alice, Foxcatcher,
The Imitation Game, etc. – the motivations and benefits
of a HFA appearance are even clearer.”
THR.COM Winners: Hollywood Film Awards 2014
“I think that the holier-than-thou crowd could use a
reality check: Even the Oscars, that oldest and most
revered of awards season institutions, was created as a
promotional vehicle for the movies made by the studios whose leaders founded the Academy
especially now that the show is on CBS regardless
of the ratings – 4.1 million – essentially, a free ad for
a movie that is about to be released.
that they would be getting a look at “the highly
anticipated movies you are going to want to see
” and that it would serve as “a guide to films that are
going to be coming to theaters” according to the
Hollywood Reporter.THR.COM “For movies that
have not yet been seen by the vast majority of
moviegoers – i.e. Unbroken,Still Alice, Foxcatcher,
The Imitation Game, etc. – the motivations and benefits
of a HFA appearance are even clearer.”
THR.COM Winners: Hollywood Film Awards 2014
“I think that the holier-than-thou crowd could use a
reality check: Even the Oscars, that oldest and most
revered of awards season institutions, was created as a
promotional vehicle for the movies made by the studios whose leaders founded the Academy