On-page SEO includes
Heading TagsBold headings, which are called H1, H2, and H3 tags, appear directly
above paragraphs on a web page to describe what the paragraph is
about. These tags are important to both search engines and website visitors
for exactly the same reason. People hardly ever read every word of a
web page. So when your pages have heading tags, visitors are able to
quickly scan your pages and easily tell what they are about.
Anchor Text Links
These are links within your content based on a single key phrase that links
directly to another page on your site that is also about that specific
keyword or phrase.
Alt Tags
An alt tag is the text you see when you mouse-over a photo or graphic
on a website. Alt tags are best when they contain a key phrase that
describes in words what the picture is about.
Google Analytics
We generate and send Google Analytics reports to you by email that
tell you exactly what keywords your visitors searched for and even
which search engine they used to find your site.
Html Sitemap
We generate and add two sitemaps to your website. The first, called
an html sitemap, appears as a web page on your site. The html sitemap
is helpful to both visitors and search engines when navigating through your
site.
XML Sitemap
The second is called an xml sitemap and it is a file that lists URLs for a site
along with additional metadata about each URL when it was last updated,
how often it usually changes, and how important it is, relative to
other URLs in the site so that search engines can more intelligently crawl the site.
Website Redesign
Directory One will redesign and rebuild your current website to include
proper html coding, cross browser compatibility, CSS architecture,
search engine friendly navigation and image optimization.
CSS Architecture
The way your site looks, for example font styles, colors and sizes will
be separated from your content. By creating what are called
include files; CSS enables much greater efficiency should website
changes be required in the future. In other words, when we change
something once, it will automatically change everywhere.
Site Structure
The file names that appear in the address field of your web browser
will contain your primary key phrase for that page separated by dashes.
Keyword Research
This process is based on your input and will be combined with Directory One’s
proprietary keyword research tools, which will identify the best possible key
phrases for optimizing your website.
Metatags
Metatags include a title tag that contains the primary key phrase, which best
describes what the page is about, and is what you want to rank for. The title
tag appears in the blue strip at the top of your browser, so both your visitors
and the search engines are able to see it.
The next important Metatag is called the description, an eight to ten word
sentence or phrase that describes what the page is about.
The third Metatag is the keyword tag that contains up to six key phrases in
order of priority which best describes what the page is about. These key
phrases are also the business terms you want to rank for.
Directory one will create unique metatags that contain the best possible key .
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This SEO optimization process is often viewed as a struggle to rank well for just a few keywords, instead of a struggle to satisfy the needs of those entering the query That is not really the goal - you should satisfy the user by being an expert and giving them valuable competent information. Designed for do-it-yourself novice users or anyone with a need to learn SEO optimization with little or no HTML experience, this tutorial discuss how to optimize your Web pages without utilizing spamming techniques. Not only is it a copyright violation, but it will result in duplicate content and will cause SEO optimization difficulties. Advanced topic: How to Solve Web Server Technical Issues To help with your SEO optimization projects, it is critical that technical barriers to ranking be removed.