AdSense search box for your Web site
If yours is a site that’s hundreds of pages deep, such asearch capability forboth the site and the Web is essential.
Even if you have a smaller site though,search is an important
element. Users may come to your site and find only
part of what they’re looking for.
AdSense for Search gives you the search capabilities
you need, but you haveto use it well. You have to work
through a few things, including figuring out how your revenues
will be made and what kind of search options will be best
for the visitors who come to your site. You also have to think
about whetherit’s worth customizing your search box.
When it comes to searches that really turn up results, Google
is the King of the Hill. A dozen or so other search engines
are out there, and some of themeven offer search capabilities
for Web sites and enterprises; but none of them
match the power of Google and none of them have gained
the confidenceof users like Google has. Google’s known
for results, and that’s why usingAdSense for Search
makes so much sense.
If you’ve had a Web site for any amount of time, you’ve
probably already discovered that you must have search
capabilities on your site. Whether thosesearch capabilities
are only for your Web site or are for the entire Web is a
decision that’s best based on the amount of content you
have on your site,but it’s probably no secret to you that
users want search capabilities. In fact,you may have already
added Google Search to your Web site, using either
Google’s free search capabilities or the Google Custom
Search Engine.
A visitor to your site types a search query into your
AdSense-enabled Google search box in hopes of finding
something either on the Web as a whole or just on your
Web site. You don’t get paid just because the visitor used
the search box on your Web site. Instead, you get paid if that
visitor clicks one of the ads in the search results that are
shown from thesearch box that you put on your page.
It’s a secondary-click revenue stream,which means that,
with AdSense for Search, the revenues are admittedly a
little harder to get to. Visitors must first use the search box
and then clickthrough an ad for you to get paid.
Just because it’s not a direct click doesn’t mean you
should ignore thepotential of this AdSense approach.
The fact is that every site has visitors that won’t find exactly
what they’re looking for. If they found your site with
a search engine, they’ll likely go back to that search engine
and refine theirsearch term. If they found your site directly
and it doesn’t contain what theywant, they’ll probably surf
away to search for what they want.
Also, if you already have search capabilities on your site,
visitors who use those capabilities are already seeing the
ads that are shown in the search results. You’re just not
getting paid for them. If you have the capability
anyway, you should at least be able to collect revenue
from increasingGoogle’s confidence level.
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