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Top Seo Practice-key to Google success

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Increasing your ranking on Google

• Off-page optimization is your key to Google success.
• Your success on Google is based on which websites are linking to you and how they link to you.
• Link quality is essential for improving SERPs.
• When engaging in a reciprocal link, make sure that the website that is providing a link back to you has an equal or greater
Google PR. This is important for maintaining a favorable Google PR balance.
• There are essentially three types of links: one-way, reciprocal, and three-way linking. One-way links, especially if they are
from a page with a high Google PR, are the best.
• The most effective way to identify the right sites to get links from is to identify who is linking to your competition. You can
do this by using search engine optimization software or by using major search engines.
• Sources for identifying inbound links to competitors include Google, Alexa, and SEO tools.
• Use the proper link text when link building.
• Always include your keywords and/or keyword phrases in your link text.
• When link building, remember that quality attracts quality.
• Be persistent, take massive action, and the links will come.

• Build your inbound links with the help of:
• article marketing
• link exchanges/link requests
• directory submissions
• blogging
• social bookmarks
• press releases
• RSS feeds
• forum marketing
• authority links
• social media sites
• Google places
• Give people a reason to link to your website.
• Use outsourcing to free up your time and complete repetitive
tasks.
• Be cautious of some automated link building tools as theycan negatively impact your website ranking.

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