When you set your goals for growing your
online business, you may, for example, target a
sales increase of 50% from search referral
traffic. However, you may also want to take into
account where your competitor is in setting
those goals. If your competitor has twice your
traffic, you may not be happy with a goal to
increase your traffic by 50%.
When you measure the results of a completed
SEO campaign, it is useful to see how much your
competitor grew during the same time frame.
Alexarelies on data obtained from users who
have the Alexa toolbar on their
systems. This is a limited number of users,
and of course, only certain types of people
are willing to have the toolbar on their system.
This introduces a bias to the data, and it means it is not
completely reliable.
You can get software to artificially inflate your
Alexa rankings by spoofing the Alexa toolbar.
This is not something you should do, but you should understand
the issues with these types of measurement systems.
Since Google released its patent application on
historical information in March 2005 read
more at http://www.seomoz.org/article/google-historical-data-patent,
search marketers haverecognized that trends in temporal
link and content analysis do have a real impact on rankings.
DMOZ has experienced a relative decline
in popularity.Although DMOZ was once a
default reference link for many sites, its relative
influence has waned. It is likely that its traffic
has declined in a similar fashion.
online business, you may, for example, target a
sales increase of 50% from search referral
traffic. However, you may also want to take into
account where your competitor is in setting
those goals. If your competitor has twice your
traffic, you may not be happy with a goal to
increase your traffic by 50%.
When you measure the results of a completed
SEO campaign, it is useful to see how much your
competitor grew during the same time frame.
Alexarelies on data obtained from users who
have the Alexa toolbar on their
systems. This is a limited number of users,
and of course, only certain types of people
are willing to have the toolbar on their system.
This introduces a bias to the data, and it means it is not
completely reliable.
You can get software to artificially inflate your
Alexa rankings by spoofing the Alexa toolbar.
This is not something you should do, but you should understand
the issues with these types of measurement systems.
Since Google released its patent application on
historical information in March 2005 read
more at http://www.seomoz.org/article/google-historical-data-patent,
search marketers haverecognized that trends in temporal
link and content analysis do have a real impact on rankings.
DMOZ has experienced a relative decline
in popularity.Although DMOZ was once a
default reference link for many sites, its relative
influence has waned. It is likely that its traffic
has declined in a similar fashion.
