Every business and businessperson needs to
know how to position advertising with
AdWords, and should consider how to
capitalize on the money making potential of AdSense.
Effective use of both programs requires a practical
mastery of a number of related issues, including
how to create an effective Internet marketing plan,
implement Search Engine Optimization SEO,
understand the structure of search,
and track results using programs such as
Google Analytics. Besides covering
AdSense and AdWords.
If your site has a great deal of traffic, then
the site’s traffic is broad. Google itself is a
prime example of a broad-traffic site;
people use Google to search for a
myriad of different things.
From Google’s viewpoint, the AdSense
program represents a way to extend the pages
that host its ads from its own search results
pages across the entire Web. The result of
this extension has been the creation of an
excellent mechanism for monetizing content
and traffic.
Google will review the website address
you provide for compliance with the content
policies of the AdSense program. It is common
for Google to reject websites for noncompliance
with content provisions of the AdSense policies;
as I’ve already noted, the prohibitions are fairly
broad and exclude a variety of “sinful” content,
ranging from excessive advertising content or
adult content to content about hacking—and even
prohibit content using excessive profanity.
If you plan to host AdSense, your site had
better not promote sin or even cuss words.
It’s pretty simple, really, to fill out the AdSense
form; as these things go, it is not a lot
of red tape. Once you’ve entered the
information required to sign up with AdSense,
you must associate it with a Google account.
There are two ways to do this:
• You can associate your AdSense application
with an existing Google account, such
as one you use with Gmail or AdWords.
• You can create a new Google account
• Make a color choice that starkly contrasts
It is clear that ads placed above the fold
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know how to position advertising with
AdWords, and should consider how to
capitalize on the money making potential of AdSense.
Effective use of both programs requires a practical
mastery of a number of related issues, including
how to create an effective Internet marketing plan,
implement Search Engine Optimization SEO,
understand the structure of search,
and track results using programs such as
Google Analytics. Besides covering
AdSense and AdWords.
If your site has a great deal of traffic, then
the site’s traffic is broad. Google itself is a
prime example of a broad-traffic site;
people use Google to search for a
myriad of different things.
From Google’s viewpoint, the AdSense
program represents a way to extend the pages
that host its ads from its own search results
pages across the entire Web. The result of
this extension has been the creation of an
excellent mechanism for monetizing content
and traffic.
Google will review the website address
you provide for compliance with the content
policies of the AdSense program. It is common
for Google to reject websites for noncompliance
with content provisions of the AdSense policies;
as I’ve already noted, the prohibitions are fairly
broad and exclude a variety of “sinful” content,
ranging from excessive advertising content or
adult content to content about hacking—and even
prohibit content using excessive profanity.
If you plan to host AdSense, your site had
better not promote sin or even cuss words.
It’s pretty simple, really, to fill out the AdSense
form; as these things go, it is not a lot
of red tape. Once you’ve entered the
information required to sign up with AdSense,
you must associate it with a Google account.
There are two ways to do this:
• You can associate your AdSense application
with an existing Google account, such
as one you use with Gmail or AdWords.
• You can create a new Google account
AdSense for Content Ad Settings
Once your AdSense account has been approved,
you’ll likely want to get started by
adding the code that will place Google’s ads
adding the code that will place Google’s ads
on your site. To get started with AdSense
for Content, log in to Google AdSense and
for Content, log in to Google AdSense and
click the Ad Settings tab.
Working with AdSense
• Use the color palette to match your site.
If you do this, it is speculated, some users
may click on the ads because they think they
may click on the ads because they think they
are part of your site, not ads.
• Make a color choice that starkly contrasts
with your site. By doing this, the ads are
made more noticeable, and thus it is more
made more noticeable, and thus it is more
likely that they may be clicked.
Channels are a mechanism for keeping
track of which part of a site—or which site, if
you are managing multiple sites in one
you are managing multiple sites in one
AdSense account—is generating clicks.
Custom channelsare channels that you
define in advance of ad deployment.
Where to Place AdSense Ads on Your Pages
Publishers may well wonder where they
Publishers may well wonder where they
should place AdSense ads on their pages for
the best results. There’s a great deal of
the best results. There’s a great deal of
speculation about AdSense ad placement in
webmaster circles, but not much hard data.
webmaster circles, but not much hard data.
It is clear that ads placed above the fold
—meaning in the top third of the page where
they will be seen on any computer monitor
they will be seen on any computer monitor
without scrolling down—do better than
ads placed lower on a page.
The best performing AdSense ad format and
ads placed lower on a page.
The best performing AdSense ad format and
position is Leaderboard.
AdWords Activity
Some AdWords users prefer to set the
Campaign Summary page as the
first page that opens, rather than the
first page that opens, rather than the
Account Snapshot page. You can
make this change by clicking the link
make this change by clicking the link
on the bottom of either the Campaign
Summary or Account Snapshot pages.
Campaign status can be Active, Paused,
or Deleted. If a campaign is Active, ad
groups within the campaign can be Paused.
groups within the campaign can be Paused.
Paused campaigns are campaigns that
are not running, but can be reactivated
are not running, but can be reactivated
and set to Active. The number of Paused
ad groups within a campaign will be displayed
ad groups within a campaign will be displayed
below the campaign’s status.
