Google Advertising tools

Every business and businessperson needs to
 know how to position advertising with
, and should consider how to
capitalize on the money making potential of AdSense.
Effective use of both programs requires a practical
 mastery of a number of related issues, including
how to create an effective Internet marketing plan,
 implement Search  Engine  Optimization  SEO,
understand  the  structure  of  search,
 and  track results  using  programs  such  as
  Google  Analytics.  Besides  covering
AdSense  and AdWords.
If your site has a great deal of traffic, then
the site’s traffic is  broad. Google itself is a
prime  example  of  a  broad-traffic  site;
 people  use  Google  to  search  for  a
 myriad  of different things.

From Google’s viewpoint, the AdSense
 program represents a way to extend the pages
that host its ads from its own search results
 pages across the entire Web. The result of
this extension has been the creation of an
excellent mechanism for monetizing content
and traffic.

Google will review  the website address
 you provide for compliance with the content
policies of the AdSense program. It is common
 for Google to reject websites for noncompliance
 with content provisions of the AdSense policies;
 as I’ve already noted, the prohibitions are fairly
 broad and exclude a variety of “sinful” content,
 ranging from excessive advertising content or
 adult content to content about hacking—and even
prohibit content using excessive profanity.
If you plan to host AdSense, your site had
better not promote sin or even cuss words.

It’s pretty simple, really, to fill out the AdSense
form; as these things go, it is not a lot
of red  tape.  Once you’ve entered the
 information required to sign up with AdSense,
you must associate it with a Google account.
 There are two ways to do this:
• You can associate your AdSense application
 with an existing Google account, such
as one you use with Gmail or AdWords.
• You can create a new Google account

AdSense for Content Ad Settings

Once your AdSense account has been approved,
 you’ll likely want to get started by
adding the code that will place Google’s ads 
on your site. To get started with AdSense
for Content, log in to Google AdSense and
 click the Ad Settings tab.

Working with AdSense
• Use the color palette to match your site.
 If you do this, it is speculated, some users
may click on the ads because they think they
 are part of your site, not ads.

• Make a color choice that starkly contrasts 
with your site. By doing this, the ads are
made more noticeable, and thus it is more
 likely that they may be clicked.

Channels are a mechanism for keeping 
track of which part of a site—or which site, if
you are managing multiple sites in one 
AdSense account—is generating clicks. 
Custom channelsare channels that you
 define in advance of ad deployment.

Where to Place AdSense Ads on Your Pages
Publishers may well wonder where they
 should place AdSense ads on their pages for
the best results. There’s a great deal of 
speculation about AdSense ad placement in
webmaster circles, but not much hard data.

It is clear that ads placed above the fold
—meaning in the top third of the page where
they will be seen on any computer monitor 
without scrolling down—do better than
ads placed lower on a page.
The best performing AdSense ad format and 
position is Leaderboard.

 AdWords Activity
Some AdWords users prefer to set the
 Campaign Summary page as the
first page that opens, rather than the 
Account Snapshot page. You can
make this change by clicking the link 
on the bottom of either the Campaign
 Summary or Account Snapshot pages.

Campaign status  can  be Active, Paused, 
or Deleted. If a campaign is Active, ad
groups within the campaign can be Paused.
 Paused campaigns are campaigns that
are not running, but can be reactivated 
and set to Active. The number of Paused
ad groups within a campaign will be displayed
 below the campaign’s status.

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