Seo challenges include:
• How to optimize many thousands or millions of pages
• Poor indexing of deep pages
• Determining which pages are preferred entry pages
• The quality of most inner pages
• Duplicate content
• Making changes to many pages at once
• Archiving
Many small-business owners often
struggle with the concept of the Internet
, web design, and SEO search. A smaller
company generally means a smaller budget.
With this in mind,SEO can become the
most important tool for gaining online
traction and eventual sales leads. Many free
tools are available on the Internet, including
content management system.
Competitor analysis
Once you know what the business is like
and what the expectations are, it is time to
see what others are doing. How can you
base your SEO marketing if you are not aware of the
playing field? Rest assured that your site
will be looked at, crawled, and scrutinized by
your competitors or their SEO consultants.
See how many pages they have indexed in
Google and other search engines. Estimate
their website traffic and investigate what
keywords they are targeting. In general, the
more you know about your competitors,
the better. This book talks about a number
of tools you can use to analyze your site
and your competitors’ sites.
Keyword research
Conversion rate can mean several different
things depending on the site context. For
some sites, conversion rate can be the number
of visitors that bought a particular product.
For other sites, it can mean the number of
visitors that registered on the site. Conversion
implies a specific gained value. In PPC, if
the conversion rate is too low, the
gained value may be less than the invested
value, defeating the purpose of the PPC
campaign.
Strategy Phase
The planning and strategy phase
answers some fundamental questions
based on the output of the research phase.
You need to iron out several strategies in
this phase,including those for handling
content, link building, social media, and SEM, as well as
technical strategies.
• How to optimize many thousands or millions of pages
• Poor indexing of deep pages
• Determining which pages are preferred entry pages
• The quality of most inner pages
• Duplicate content
• Making changes to many pages at once
• Archiving
Many small-business owners often
struggle with the concept of the Internet
, web design, and SEO search. A smaller
company generally means a smaller budget.
With this in mind,SEO can become the
most important tool for gaining online
traction and eventual sales leads. Many free
tools are available on the Internet, including
content management system.
Competitor analysis
Once you know what the business is like
and what the expectations are, it is time to
see what others are doing. How can you
base your SEO marketing if you are not aware of the
playing field? Rest assured that your site
will be looked at, crawled, and scrutinized by
your competitors or their SEO consultants.
See how many pages they have indexed in
Google and other search engines. Estimate
their website traffic and investigate what
keywords they are targeting. In general, the
more you know about your competitors,
the better. This book talks about a number
of tools you can use to analyze your site
and your competitors’ sites.
Keyword research
Conversion rate can mean several different
things depending on the site context. For
some sites, conversion rate can be the number
of visitors that bought a particular product.
For other sites, it can mean the number of
visitors that registered on the site. Conversion
implies a specific gained value. In PPC, if
the conversion rate is too low, the
gained value may be less than the invested
value, defeating the purpose of the PPC
campaign.
Strategy Phase
The planning and strategy phase
answers some fundamental questions
based on the output of the research phase.
You need to iron out several strategies in
this phase,including those for handling
content, link building, social media, and SEM, as well as
technical strategies.
