Blog software gives you the powerful ability to syndicate your content using popular formats such as
RSS and Atom. These standards are designed to allow people to read your content—as well as their
other favorite blogs—in a piece of software known as a feed reader. Good blogging software makes
this easy by providing people with a simple button to click to add your blog to their subscription lists.
People who subscribe won’t come to your site every time they read your content, but once they have
subscribed to your feed, they will read most or all...
Internet marketing
PMA00:13
Affiliate marketing
Cost per action
Revenue sharing
Search engine optimization
Social media marketing
Email marketing
Referral marketing
Content marketing
Search engine marketing
Pay per click
Cost per impression
Search analytics
Web analytics
Display advertising
Contextual advertising
Behavioral targeting
Mobile...
Vertical Search from the Major Search Engines
PMA00:01
The big three search engines offer a wide variety of vertical search products. Here is a partial list:
GoogleGoogle Maps, Google Images, Google Product Search, Google Blog Search, Google Video,Google News, Google Custom Search Engine, Google Book Search, Google US Gov’tSearch, etc.
Yahoo!Yahoo! News, Yahoo! Local, Yahoo! Images, Yahoo! Video, Yahoo! Shopping, Yahoo!Audio Search, etc.
BingBing Image, Bing Video, Bing News, Bing Maps, Bing Health, Bing Products, etc.
Image searchAll three search engines offer image search capability. Basically,...
5 Unique Tips for Using Google+ for Marketing
PMA04:19
1.Event Blogging As A Link Building TechniquePage Rank Calculation completely depends on the number of Inbound links. That is number of links which you got from other sites. If the number of Inbound links got increased simultaneously Your Page Rank get increases. Quality Inbound links are precious for the hike in Page Rank. If there is no Quality Backlinks you will not get any Page Rank.2.Use Data Mining for Search Engine OptimizationThere are some more Paid Tools. They charge Annually and monthly depending on their Popularity.1. ...
How To: SEM
PMA02:22
SEM stands for -search engine marketing.
There’s no denying the synergy between SEO and paid search marketing,
and paid search marketers would do well to take away a lesson or two
from the world of organic search engine optimization to improve their
campaigns.
1. Keywords! Keywords!
Sherlock Holmes exclaimed, "Data! Data! …I can't make bricks without
clay." And likewise, keywords are the backbone, heart and soul of all
search engine marketing, paid or organic. There’s a whole mess of
keywords work and reports done for organic search...
Best Practices for Multilanguage/Country Targeting
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Many businesses target multiple countries with their websites and need answers to questionssuch as: do you put the information for your products or services all on the same domain? Doyou obtain multiple domains? Where do you host the site(s)? It turns out that there are SEOfactors, as well as basic marketing questions, that affect the answers. There are also non-SEOfactors, such as the tax implications of what you do; for some TLDs you can get them only byhaving a local physical presence (e.g., France requires this to get a .fr domain).
Targeting...
Tying SEO to Conversion and ROI
PMA02:00
it is important to tie your SEO campaign to theresults it brings to the business. A fundamental piece of that is measuring the conversionsdriven by organic SEO traffic. Here are some of the most common types of conversions:
Sales/sales revenueThis is the one that everyone assumes is part of conversions. Sales and sales revenue (orbetter still, margin) conversions can be the simplest things to track, except when you areselling many different products at different price points and in different quantities. In thiscase, the process would need to...
SEO for Mindshare/Branding
PMA01:58
A less popular but equally powerful application of SEO is its use for branding purposes.Bloggers, social media/community websites, content producers, news outlets, and dozens ofother web publishing archetypes have found tremendous value in appearing atop search resultsand using the resulting exposure to bolster their brand recognition and authority.
The process is fairly simple, much like the goals in traditional advertising of ad repetition toenter the buyer’s consideration set. (Read about the three laws of branding at http://www.palgrave-journals.com/bm/journal/v16/n3/full/2550139a.html...
Algorithm-Based Ranking Systems: Crawling, Indexing, and Ranking
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Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, asit helps them determine what actions to take to meet their goals. This section primarily coversthe way Google, Yahoo!, and Microsoft operate, and does not necessarily apply to other searchengines that are popular, such as Baidu (China) and Naver (Korea).The search engines have several major goals and functions.
These include: • Crawling and indexing the billions of documents (pages and files) accessible on the Web ...
Elements of Link Building
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There are countless opportunities for link building. Everything starts on your site. Yoursite should make it easy and intuitive for anyone wanting to link to it. To increase yourchances of people linking to your site, you need to provide something of value.Basic ElementsThe following subsections talk about the rudimentary elements that all sites need toconsider.
Take out the guessworkTake out the guesswork for your web visitors by providing the HTML code fragment(s)for people to link to your site. Create “Link to Us” and “Tell a Friend” links....