Head First PHP & MySQL

Head First jQuery

function of Cross linking?

Cross linking is used to refer the process of linking one site to another site and provide a way to allow the accessing to it.

It doesn’t need to be owned by the same person as it provides the methods that have been be built on the Internet.

 It provides the users with reference sites that consist of the contents similar to the viewing of the site of the document with certain defaults.

 It serves the purpose to display the page on the search engines using search engine optimization techniques and methods.

What is the function of body content relevance?

The body content helps you having the higher ranking in the search engines and allows good optimization of the sites and pages.

- Body content allows the use of many statements and elements to be used to display it on the web front.

- Body content is used to have the relevance of using the tags that focuses on more on increasing the popularity.

What Kind of Things have you Done on the Social Side?

A pretty broad question as there are no right or wrong answers. Its more about what works. This question is purposely open ended as I just want to know what the interviewee has worked on in the past. The answer, for me is not based on how well you know Facebook and Twitter, but simply given the opportunity, do you have enough knowledge to be able to leverage social platforms to achieve a particular goal.

Tell us what a Search-friendly Site Looks Like?

Pretty basic I know, but I'm looking to find out whether or not the applicant has updated what he or she knows about on-site optimisation. Keyword research, title tags, urls, content, alt tags, site structure, navigation, internal linking, site maps, subdomains are all part of what I'm expecting to hear. However, what I don't what to hear is:

Google can't crawl javaScript
Google can't follow JavaScript links
Keyword density must be X percent
Google can't read Ajax
Meta keywords are very important and should spend time including them
Meta descriptions are not so important

Revenge of the sources

understand why a professional journalist like Nate Thayer would be frustrated at being asked to work for “exposure” rather than work for pay, though I think it’s unprofessional to vent that frustration by publishing the e-mails and the name of the junior editor who made the request.

But behind this debate lurks an uncomfortable fact: The salaries of professional journalists are built upon our success in convincing experts of all kinds working for exposure rather than pay. Now those experts have found a way to work for exposure without going through professional journalists, creating a vast expansion in the quantity and quality of content editors can get for free.

Call it the revenge of our sources. For a very long time, we got them to work for nothing more than exposure — and sometimes, we didn’t even give them that. Now they’re getting more and more of us to do it.
Ask somebody who writes for a magazine or a newspaper what they do and it’s rare, at least in my experience, to hear them say they’re a “writer.” Instead, they say they’re a “reporter” or a “journalist.” The difference between “writer” and “reporter” or “journalist” isn’t that the journalist reports — she develops sources, calls people, takes them out to lunch, and generally acts as an intermediary between her audience and the world of experts.

The journalist also writes, of course, but anybody can write. Or, if not anybody, then certainly too many people for comfort. But few can get their calls returned by key congressmen, top academics, important CEOs or even, absent the legitimacy of a media organization people have heard of, a factory worker sitting at home on a Tuesday night. That is the powerful advantage that the journalist has over her audience: She’s got sources and they don’t.
If the transaction between the journalist and the audience is that the journalist has the time, talent, and access to clearly communicate the ideas of newsmakers and experts, what then is the transaction between the journalist and those newsmakers and experts? After all, the journalist, and her institution, are profiting, hopefully handsomely, off their contribution to the enterprise. It’s not going too far to say that the whole business would collapse without their participation. Journalists without sources are, well, mere writers.

Technology-News

 

Google said Friday it will cut 1,200 more jobs at its Motorola Mobility division, following the announcement of 4,000 layoffs in 2012.

The new job cuts represent 10% of the struggling mobile device maker's staff.
"These cuts are a continuation of the reductions we announced last summer," a Google spokeswoman said in a statement. "It's obviously very hard for the employees concerned, and we are committed to helping them through this difficult transition."
Google (GOOG, Fortune 500) has preached patience in its turnaround effort of Motorola. When the search giant completed its $12.5 billion purchase of Motorola in May 2012, it inherited a product pipeline of about 18 months. That means Google hasn't yet been able to release Motorola-branded smartphones of its own design.
Meanwhile, Motorola's mobile business continues to bleed red ink. It lost $353 million in the fourth quarter of 2012, and Google's Chief Financial Officer Patrick Pichette has said he expects Motorola's financial results will be volatile "for quite awhile."

Edith Ramirez tapped to lead FTC


(Jon Elswick / AP)
Ramirez has served as an FTC commissioner since 2010.

A talking shoe in Google’s ‘Playground’

A talking shoe in Google’s ‘Playground’
SXSW 2013 | The company let attendees play with new technologies at their SXSW event space.

MakerBot introduces Digitizer

MakerBot introduces Digitizer
SXSW 2013 | The company introduced a 3D scanner as part of its 3D maker “ecosystem.”

ISO: The future of TV

ISO: The future of TV
SXSW 2013 | The Post’s Vijay Ravindran chronicles his hunt for the future of television.

FTC charges people with sending millions of unwanted text messages

FTC charges people with sending millions of unwanted text messages
The agency said the defendants sent over 180 million spam texts in total.

SXSW 201: Will it be objects over apps?

SXSW 201: Will it be objects over apps?
Will this be the year when the maker movement trumps apps and makes its mark?

The fate of the modern ideas festival

The fate of the modern ideas festival
When it comes to today’s ideas festivals, it’s much like the film industry: there are indies and blockbusters.

SpaceX Dragon capsule rendezvous with ISS delayed

SpaceX Dragon capsule rendezvous with ISS delayed
At least two of the capsules thrusters are back online, but its scheduled berthing with the space station has been delayed.

Interview: Should your doctor be a robot?

Interview: Should your doctor be a robot?
An interview with Jonathan Cohn, author of a fascinating new story on whether IBM's Watson -- or its successor -- will eventually be your doctor.

Bill and Mark’s excellent coding adventure

Bill and Mark’s excellent coding adventure
Bill Gates and Mark Zuckerberg, along with other big names in tech, call for more students to learn code.

 

 

The unlikely star of SXSW: Grumpy Cat

Forget Elon Musk or Al Gore. The biggest star of the South by Southwest Interactive festival is less than a year old, sleeps all day and looks like she just swallowed a hairball. FULL STORY

Beyond the DMZ: Tweeting from North Korea

"North Korean social media." In the famously restrictive country, where people have almost no Internet contact with the outside world, it sounds like an oxymoron. 

Google cuts another 1,200 Motorola jobs CNNMoney.com

Google said Friday it will cut 1,200 more jobs at its Motorola Mobility division, following the announcement of 4,000 layoffs in 2012.

What to watch for at South by Southwest

It's a spring break with a purpose: Ten days in Texas when the entertainment and tech worlds collide on the neo-bohemian streets of this Texas party town.

Bill Gates' classroom of the future CNNMoney.com

If you fast-forward a decade, classrooms and lessons might look a little different, according to Microsoft Chairman Bill Gates.

Pandora up 20%, CEO steps down CNNMoney.com

Pandora's stock soared after the company surprised Wall Street investors on Thursday with better-than-expected quarterly sales and an announcement that its CEO will be stepping down. 

Apple and Google's huge streaming music gamble 

If Apple and Google debut streaming music services, they won't be guaranteed success. The tech giants will be entering a field already saturated with dozens of players, and industry experts say not everyone will survive.

Gates, Zuckerberg: Kids, learn to code

Hey kids! Forget trying to become a doctor or rapper or a football star, not to mention all the teasing you may get in school for being a nerd -- computers are where it's at. 

Gates: More kids should learn to program


Microsoft Chairman Bill Gates talks about computer coding, working from home and the future of technology.

The biggest announcement Facebook didn't make CNNMoney.com

Facebook on Thursday unveiled a News Feed revamp that will make content more personalized and engaging. But the reason behind the redesign -- advertising -- barely got a mention. 

Facebook to announce new look for News Feed

Facebook is rolling out a fresh design for its central page, the News Feed, at an event Thursday. 

SXSW may have peaked, and that's not a bad thing

In South by Southwest Interactive, the tech-geek festival that begins here Friday, some see a five-day spring break of sorts: a chance to discover some buzzy new apps, catch a few panels and party alongside Web celebrities, futurists and many, many bloggers. 

Game for students aims to make Congress serious fun

These days, both violent video games and Congress have come under fire in the media and the court of public opinion, albeit for different reasons.
By John Gaudiosi, Special to CNN

Yahoo's Mayer gets $1.1 million bonus 

Yahoo CEO Marissa Mayer received a $1.12 million cash bonus for her half-year on the job in 2012 and restricted stock worth another $13.3 million, according to company filings.

Samsung buys stake in struggling Sharp  

Samsung agreed Wednesday to take an equity stake in embattled Japanese tech company Sharp, which has been under pressure to improve its financial position.
Charles Riley

internet marketing strategy

Customer Centricity
  • User experience
  • Customer experience management
  • Voice of the customer
Channel Diversification
  • Mobile app vs. mobile web
  • Mobile as the ‘glue’ connecting channels
  • Mobile commerce
Data
  • Measuring the value of social media
  • Social CRM
  • Attribution management
Social Media
  • Social for search engine optimization
  • Social commerce
  • Social media management
Content Strategy
  • From bought media to earned media
  • From impression to expression
  • Enriched content: video, games, apps, metadata etc.



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