internet marketing strategy

Customer Centricity
  • User experience
  • Customer experience management
  • Voice of the customer
Channel Diversification
  • Mobile app vs. mobile web
  • Mobile as the ‘glue’ connecting channels
  • Mobile commerce
  • Measuring the value of social media
  • Social CRM
  • Attribution management
Social Media
  • Social for search engine optimization
  • Social commerce
  • Social media management
Content Strategy
  • From bought media to earned media
  • From impression to expression
  • Enriched content: video, games, apps, metadata etc.

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  • 30% of Top Brands Have Dedicated Twitter Feeds for Customer Service
  • What Brands Need to Know About Facebook's News Feed Redesign
  • Facebook May Charge Users to Remove Ads, Patent Application Reveals

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  • FTC Files Suits Against Mobile Marketers Accused of Sending Spammy Texts
  • Marketers Push to Take Email Mobile
  • YouTube App Update Suggests Paid Channels Are on the Way

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  • YouTube to Launch Music Streaming Service, Take on Spotify
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