What Kind of Things have you Done on the Social Side?

A pretty broad question as there are no right or wrong answers. Its more about what works. This question is purposely open ended as I just want to know what the interviewee has worked on in the past. The answer, for me is not based on how well you know Facebook and Twitter, but simply given the opportunity, do you have enough knowledge to be able to leverage social platforms to achieve a particular goal.
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