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MARKET YOUR WEBSITE

• A page is very popular. Think about why that might be the case.
   Was your article especially well-written? Was your information 
  hitting on a recent trend? Were you offering a great product? 
  Knowing the reason for this might inspire some changes on 
  the page, or give you ideas for new material elsewhere on your site.
  
  
• A specific search query results in a lot of people finding your
   site via Google. Take a look at the keywords people enter,
   and check out what page they land on when coming from 
  Google—and think about the first impression you're making
   on them. As the saying goes, your visitors spend 99% of their
   time on sites other than yours. Maybe it's time to
   emphasize a link, or add an introductory blurb
   somewhere on the side.
  
  
• Your home page got heavy traffic yesterday. Check the referrer
   statistics to find out who linked to you, and track the source
   of the traffic to find commentary and feedback about your site. 
  React to the feedback, if needed.
  
  
• Your home page got heavy traffic yesterday, but you 
  don't see a spike from any specific referring site. 
   Perhaps your home page address received a
   mention in a radio or TV show!
  
  
• People spend mere seconds on most pages, but a full 
  minute on one other page. Compare the pages in question
   to find out why there's such a big time difference. Also,
   use your server log to trace the path they took through
   your site, retracing your visitors' steps.
  
  
• Your server was sluggish on Monday and you'd like to
   know why. Check your stats to look for a peak. Maybe
   there's a server script with suboptimal performance that needs rewriting?
• Many people filling out your order form suddenly leave
   at form page 2 out of 3. Maybe there's something on page 
  2 they didn't expect, so check it out and fix it if needed.
  
  
• What, traffic is dropping? Maybe it's time to take a break 
  from checking stats, and get the word out again—
  by contacting webmasters, talking to readers or customers,
   getting involved with the community, or adding great 
  content to your site.

In other words, all of these data points are tools equipping you 

to do a good job, whether you consider yourself a webmaster, 

an e-merchant, a news blogger, a web artist, or anything else

 or in-between. On the following pages, you will find hacks 

that could improve your mastering of this tool—and thus, your

 site. Additionally, there are tips and tricks that can help you 

market your site.

Getting Started with Google Analytics

To log in to Google Analytics http://www.google.com/analytics, 

Google Analytics has a couple of default boxes when you

 view a report for one of your web sites. What if you aren't

 happy with this selection?

At the time of this writing, the Google Analytics dashboard 

displays a map overlay and a visitors overview box, among

 others. But what if you already have a good handle on where 

your visitors come from, making the high-level information

 contained on the map overlay redundant?

Well, you can just change the dashboard settings. One way to

 do so is to grab a box and drag and drop it elsewhere on the page. 

You can also click the X in the upper-right corner of a box to 

make the element disappear. If you want to add new boxes,

 instead, first navigate to the Analytics page containing the

 information you're interested in, such as Content.

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Generating a PDF document-PHP

Generating a PDF document

<?php

// These values are in points (1/72nd of an inch)

$fontsize = 72;     // 1 inch high letters

$page_height = 612; // 8.5 inch high page

$page_width = 792;  // 11 inch wide page



// Use a default message if none is supplied

if (strlen(trim($_GET['message']))) {

    $message = trim($_GET['message']);

} else {

    $message = 'Generate a PDF!';

}



// Create a new PDF document in memory

$pdf = pdf_new( );

pdf_open_file($pdf, '');



// Add a 11"x8.5" page to the document

pdf_begin_page($pdf, $page_width, $page_height);



// Select the Helvetica font at 72 points

$font = pdf_findfont($pdf, "Helvetica", "winansi", 0);

pdf_setfont($pdf, $font, $fontsize);



// Display the message centered on the page

pdf_show_boxed($pdf, $message, 0, ($page_height-$fontsize)/2,

               $page_width, $fontsize, 'center');



// End the page and the document

pdf_end_page($pdf);

pdf_close($pdf);



// Get the contents of the document and delete it from memory

$pdf_doc = pdf_get_buffer($pdf);

pdf_delete($pdf);



// Send appropriate headers and the document contents

header('Content-Type: application/pdf');

header('Content-Length: ' . strlen($pdf_doc));

print $pdf_doc;

?>

the functions in the PDF extension. 

This extension depends on the PDFLib 

library that is available at

 http://www.pdflibrary.com. 

The CLibPDF extension also generates

 PDF files, 

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PHP and Javascript Variables

Variables

To define a variable in PHP, you’d write:
// PHP
$n = 1;
The equivalent in JavaScript is:
// JavaScript
var n = 1;

There’s no dollar sign, just the name of the variable.

 Like in PHP, you don’t define variable
types because the type is derived from the value.
 You use varfor all types.

If you need a numeric type, you give your variable a
 numeric value. The same applies
to booleans and strings:

var n = 1;  // number
var b = true;  // boolean
var s = "hello"; // string

You have the option of declaring a variable without
 initializing it with a value. In such cases, the variable
 is assigned the special value undefined:
var a;
a; // `a` has the special value `undefined`

Redeclaring an existing variable doesn’t set the variable
 value back to undefined:

var a = 1;
var a;
// `a` is still 1

You can declare and optionally initialize with a
 value several variables with one var statement as
 long as you separate them with a comma and
 end with a semicolon:

var pi = 3.14,
yeps = true,
nopes,
hi = "hello",
wrrrld = "world";

Technically, var is optional. But unless the variable
 was defined higher up in the scope chain , if youskip
 var, you end up with a global variable.

And you’ve learned, prob‐ably the hard way, that
 global namespace pollution is a sin. Additionally,
there are some subtle differences if you declare
 a global variable with and without var.

To cut a long story short, resist this temptation and
always use varto declare your variables.

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Multimedia Video Formats

The AVI Format

The AVI Audio Video Interleave format was developed
 by Microsoft.The AVI format is supported by all computers
running Windows, and by all the most popular web browsers.
 It is a very common format on the Internet, but not always
 possible to play on non-Windows computers.
Videos stored in the AVI format have the extension .avi.

The Windows Media Format

The Windows Media format is developed by Microsoft.
Windows Media is a common format on the Internet,
but Windows Media movies cannot be played on
 non-Windows computer without an extra free
 component installed. Some later Windows Media
 movies cannot play at all on non-Windows computers
 because no player is available.Videos stored in the
Windows Media format have the extension .wmv.

The MPEG Format

The MPEG -Moving Pictures Expert Group format is the
 most popular format on the Internet. It is cross-platform,
and  supported by all the most popular web browsers.
Videos stored in the MPEG format have the
extension .mpg or .mpeg.

The RealVideo Format

The RealVideo format was developed for the
 Internet by Real Media.The format allows streaming
of video on-line video, Internet TV with low bandwidths.
 Because of the low bandwidth priority, quality is
 often reduced.Videos stored in the RealVideo format
 have the extension .rm or .ram.

The Shockwave -Flash Format

The Shockwave format was developed by Macromedia.
The Shockwave format requires an extra component to play.
 This component comes preinstalled with the latest versions
of Netscape and Internet Explorer.Videos stored in the
 Shockwave format have the extension .swf.

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Google search operators

filetype:

You can restrict your search to Word documents, to Excel documents,
 to PDF files, orto  PowerPoint  files  by  adding  filetype:doc,
  filetype:xls,  filetype:pdf,  or  filetype:ppt,
respectively, to your search query.
Want a great PowerPoint presentation on email marketing that
you can repurpose fora meeting? Simply query Google for
email marketing filetype:ppt. Need a marketing plan
template? Since the template would most likely be a Word
 document, cut through the web page clutter with a search
of marketing plan template filetype:doc. Side note: Don’t
link to your own marketing plans if you don’t want them showing
 up in Google’s index.

In fact, Google allows any extension to be entered in conjunction
 with the  filetype:
operator, including htm, txt, php, asp, jsp, swf, etc.
Google then matches on yourdesired extension after the filename
 in the URL. Note that there is no space after thecolon when using
 this operator. You can use  ext:instead of  filetype:—they do the same
thing.

site:

You can search within a site or a domain by adding the site:
 operator followed by asite’s domain name to your query.
 For example, you could search for  email marketingbut
 restrict your search to only pages within the MarketingProfs
 site with a queryof: email marketing site:www.marketingprofs.com.

You can also add a subdirectory to the end of the domain
 in a site: query. For exampleemail marketing
site:http://www.marketingprofs.com/tlsTo conduct a comprehensive
 search of all of the associated subdomains of a domain,
omit the www and instead specify only the main domain.
 For example, a search forsite:yahoo.com would  encompass
  not  just  www.yahoo.com,  but  also  movies.yahoo.com,
 travel.yahoo.com,  personals.yahoo.com,  etc.,  The
 site:  search  operator works even when just the domain
extension like .com, .org, .gov, or .co.uk is specified.

Thus,  you  can  restrict  your  search  to  .com  sites  with
  site:com,  to  .gov  sites  with site:gov, or to .co.uk with
 site:co.uk.

Combining Boolean logic with the site: operator will allow
 you to search within multiple  sites  simultaneously. 
For  instance,  email  marketing site:marketingprofs.com  |
site:marketingsherpa.com  | site:marketingpower.com searches
 the three sites simultaneously.

The site: operator can be specified by itself without
other search words to get a list of all pages indexed,
 such as site:www.marketingprofs.com. Again, note that there
is no space after the colon when using this operator.
Use this approach to simultaneously search competitor sites for keywords of particular
relevance e.g., related products you want to monitor.

 Then either create a bookmark
to easily monitor the index or create a Google Alert to be
explored later in this book to receive an email any time
 the index changes.

The site:operator works outside of ordinary web search—it also works with Google
Images, Google Product Search, and Google News.

inurl:
Use the inurl:operator to restrict the search results to
 pages that contain a particular word in the web address.
This can be especially useful if you want Google to display
 all the pages it has found within a particular directory
on a particular site, such as inurl:ftp
site:http://www.kellogg.northwestern.eduor all the
 pages with a particular script name, such as
inurl:ToolPage site:http://www.vfinance.com.
Again, there is no space after the colon when using
this operator.

allinurl:

This operator is similar in function to the  inurl:operator,
 but is used for finding multiplewords in the web address.
It eliminates the need to keep repeating  inurl:in front of
every word you want to search for in the URL.
For instance,  allinurl: china exportingis an equivalent
 and more concise form of the
query inurl:china inurl:exportingto find web pages that contain
 the words  chinaandexportinganywhere in the URL,
including the filename, directory names, extension, or
domain. There IS a space after the colon when using the allinurl:operator.
intext:
Searches for a word in the main body text. This is used in a similar fashion to inurl:.
For instance, if you wanted to find only pages that referenced Stephen Hawking and
relativity, you might search for stephen hawking intext:relativity.
allintext:
Searches for multiple words within the body text of indexed pages. This is used in a
similar fashion to allinurl:.

intitle:

Use the intitle: operator (such as intitle:marketing) to look for documents where your
specified word or phrase matches in the page title. This is the hyperlinked text (usually
blue) in the Google search result, which also appears in your browser’s topmost bar.
If you want to find Microsoft Word documents in which the document title (located
within Properties under the File menu in Word) includes the phrase marketing plan,
you would use the query intitle:“marketing plan” filetype:doc. Follow the  intitle: operator with a word or a phrase in quotes, without a space after the colon.

allintitle:

This works like intitle: but searches for multiple words in the title. For instance, use
allintitle: channel conflict online retailto search for documents that contain all four of
those words in the title. Note that there is a space after the colon when using this
operator.

inanchor:

The inanchor: operator will restrict your search to pages where the underlined text of
inbound links matches your search word. For example, if you wanted to search for
merchandising  but  confine  your  search  primarily  to  home  pages,  merchandising
inanchor:homewould do the trick, since most sites link to their own home pages using
the link text of “Home.”
Follow the inanchor: operator with a word or a phrase in quotes, without a space after
the colon.

allinanchor:

This works like inanchor: but searches for multiple words in the link text. For example,
the  query  web  metrics  allinanchor:  download  trial would  invoke  a  search  for  pages
relating to web metrics that have the words downloadand trialin the link text.
Note that there is a space after the colon when using this operator.

daterange:

The daterange: operator restricts the search results to pages added or updated within
the specified date range. Unfortunately, it only accepts Julian dates, which makes it
less user-friendly than it could be. You can find Gregorian-to-Julian date converters
online, e.g. here: http://www.fourmilab.ch/documents/calendar
You’ll usually find it easier just to do your search first without a date range, then use
the custom date range options in the “More search tools” area of the result page.

related:

related: queries show pages that are similar to the specified web page. Follow this operator with a web address, such as  related:http://www.marketingprofs.com, and you
would find web pages that are related to the MarketingProfs home page. This is identical
to the Similar link in the bottom left of the Preview pane of each search result.

info:

An info: query lets you know whether the specified page is known by Google, and it
provides the title and a snippet (if available), a link to the page, a link to a cached version
of the page (see below for an explanation of this), and a link to view pages that link to
the specified page.
Supply a web address after this operator, such as info:http://www.marketingprofs.com.

link:

The link: operator returns a sampling of pages (i.e., a small subset of the total) that link
to the specified web page. Follow this operator with a web address, such as link:http://

cache:

The  cache:  operator  provides  a  snapshot  view  of  a  web  page  as  it  looked  when
Googlebot last  visited  the  page.  Follow  this  operator  with  a  web  address,  such  as
cache:http://www.marketingprofs.comto view the page that Google has cached. Note
that Googlebot must have downloaded the page in order for this to work.

define:

This is a useful operator for quickly obtaining several definitions from various online
glossaries. Curious about the definition of “tipping point”? Simply type define: tipping
pointinto Google.

stocks:

Wondering how your competitor is performing on Wall Street? Enter this operator
followed by a ticker symbol to retrieve financial information, including latest stock
quotes from Google Finance. Note that in most circumstances this operator is optional.
Google figures out if the query is a ticker symbol pretty well.

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iPhone 6-water-resistant body

iPhone 6 leak type of weekend - our inbox was buried with all sorts of tips about Apple's upcoming smartphone. After getting compared to the iPhone 5s and the Galaxy S5, the iPhone 6 now sits besides the iPod touch. These alleged comparison shots make the design cues the new smartphone model takes from its music player cousin all the more obvious. Alleged iPhone 6 prototype and iPod touch Additional iPhone 5s / 6 comparison shots made their way out of China along with dimensions - 138 x 67 x 7mm.

 That's considerably larger than the 135.3 x 71.9 x 6.1mm we estimated from the earlier leak. iPhone 6 prototype next to iPhone 5s Keep in mind that this new iPhone is said to have a 4.7" screen, accounting for the larger size. Apple security in China seems to have really broken down as an iPhone 6 dummy was photographed all around a city. Note that this could also be an upcoming knockoff of the iPhone 6 (remember the iploxe?). You can see all photos of the city tour at the Moscoat forum, but these in particular caught our eye. First off, the iPhone 6 gets dunked in water - either because it will be water resistant or because this is a non-working dummy - and then it gets sized up against the iPhone 5s and HTC One M8.

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Windows Phone 8.1

Microsoft will begin officially rolling out Windows Phone 8.1 on June 24th. This should coincide with the launch of the Lumia 930, Nokia's upcoming flagship. Just like other iterations of Windows Phone software, 8.1 will feature the typical 3 years of software support and updates.

 Microsoft will make updates available for the Operating System, including security updates, for a minimum of 36 months after the lifecycle start date. These updates will be incremental, with each update built on the update that preceded it. Customers need to install each update in order to remain supported. The distribution of these incremental updates may be controlled by the mobile operator or the phone manufacturer from which you purchased your phone, and installation will require that your phone have any prior updates. Update availability will also vary by country, region, and hardware capabilities. Windows Phone 8.1 brings a host of new features and seems primed to make Microsoft's mobile OS a much more intriguing option for consumers.

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Samsung - Tizen handsets - Russia and India

Samsung has been enjoying amazing success with their Galaxy line of handsets rocking Android but they've made it apparent that they plan on launching their own mobile OS: Tizen. Now Tizen isn't exactly well known outside of the more hardcore cell phone fanatic crowd, but the Korean tech giant has already made plans on getting it out there with their newest crop of Galaxy Gear smartwatches. It looks like wearables aren't the only devices that Samsung plans on using Tizen for, however, as there is word that Sammie will try to get Tizen to build traction in markets outside of Europe and the US: namely India and Russia.

 The two regions could see Tizen packing Samsung handsets as early as the next few upcoming weeks. Recently, a Tizen handset was supposed to launch in Japan for the carrier NTT Docomo, however, the deal fell through as NTT deemed that it wasn't the right time for them to do so. Orange in France also got cold feet about releasing Tizen smartphones. Seeing as Tizen isn't exactly getting any love from carriers, it doesn't look like a launch in Europe or the States is going to happen in the near future. However, countries like Russia and India and other emerging markets.

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What is an array?

An array is a variablethat stores more than onepiece of related data in a single variable. Think
of an array as a box of chocolateswith slotsinside. The box representsthe arrayitself while
the spacescontaining chocolates representthe valuesstored in the arrays.

Numeric Arrays
Numeric arrays use number as access keys. An access key is a reference to a memory slot in an
array variable. The access key is used whenever we want to read or assign a new value an array
element.
Below is the syntaxfor creating numeric arrays.
$variable_name[n] = value;

<?php
//create an associative array of persons
$persons = array('Mary' => 'Female', 'John' => 'Male', 'Mirriam' => 'Female');
print_r($persons); //print all contents of persons array
echo '<br>'; //create new line
echo 'Mary is a ' . $persons['Mary']; //get mary's gender
?>

Multi-dimensional arrays
These are arraysthat contain other nested arrays. The advantage of multidimensional arrays is
that they allow us to group related datatogether.




Count function
The count functionis used to countthe numberof elementsthat an array contains.
The code
below shows the implementation.

<?php
$lecturers = array('Mr. Jones', 'Mr. Banda', 'Mrs. Smith');
echo count($lecturers); //outputs 3
?>

is_array function
The is_array functionis used to determineif a variableis an arrayor not. Let’s now look at
an example that implements the is_array functions.

<?php
$lecturers = array('Mr. Jones', 'Mr. Banda', 'Mrs. Smith');
echo is_array($lecturers);
?>

The above code outputs
1

Sort – 
this function is used to sort arrays by the values. If the values are alphanumeric, it sorts
them in alphabetical order. If the values are numeric, it sorts them in ascending order. It removes
the existing access keys and add new numeric keys. The output of this function is a numeric
array.

<?php
$persons = array('Mary' => 'Female', 'John' => 'Male', 'Mirriam' => 'Female');
sort($persons);
print_r($persons);
?>

Arrays are special variableswith the capacityto store multi values.

Arrays are flexibilityand can be easily stretchedto accommodate more values.
Numeric arraysuse numbers for the array keys
Associative arraysuse descriptive namesfor array keys
The is_arrayfunction is used to determinewhether a variableis a valid array or not.

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