Make your site easier to navigate

The navigation of a website is important in helping visitors quickly find the content they want. It can
also help search engines understand what content the webmaster thinks is important. Although
Google's search results are provided at a page level, Google also likes to have a sense of what role a
page plays in the bigger picture of the site.

All sites have a home or "root" page, which is usually the most frequented page on the site and the
starting place of navigation for many visitors. Unless your site has only a handful of pages, you should
think about how visitors will go from a general page (your root page) to a page containing more
specific content. Do you have enough pages around a specific topic area that it would make sense to
create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)?
Do you have hundreds of different products that need to be classified under multiple category and
subcategory pages?
The directory
Related Posts:
  • Google AdWords Google AdWords is the PPC company you’ve probably heard the most about. AdWords is one ofthe top search engine marketing programs, and Google is one of the biggest providers of search,and many other services as well.Being bi… Read More
  • Competitor Research and Analysis Competitor research and analysis may seem like a copycat activity, but it is not (at leastnot entirely). It is about understanding what your competitors are doing. It is aboutexamining their keyword and linking strategies wh… Read More
  • Alt tags in graphic links An example of an alt tag might be the description of a picture of the Mona Lisa on your web site.Your alt tag, then, should look like this:Alt=”Mona Lisa”The alt tag usually falls at the end of the image tag. An image tag mi… Read More
  • How to Optimise Your Site Search engine optimisation is a marketing discipline. It is not a stand alone function.Before any specific optimisation activity is undertaken it is essential that two areas arenon-search areas are appraised:Understanding yo… Read More
  • Using powerful titles Page titles are one of the most important elements of site optimization. When a crawler examines your site, the first elements it looks at are the page titles. And when your site is ranked in search results, page titles are … Read More
  • Yahoo! Search Marketing Another type of search engine is the directory search engine. Directories don’t display search resultsbased on keywords; instead they display results by category and subcategory. Web sites are usuallycategorized by the site,… Read More
  • Robots Meta Tag Not everyone has access to their web server, but they still want to have control over how crawlersbehave on their web site. If you’re one of those, you can still control the crawlers that come to yoursite. Instead of using t… Read More
  • WHEN TO IMPLEMENT SEO Ideally you should be considering these SEO concepts right from theget-go; at the conceptualization and design stage of your site so thatyou can integrate them into the design as it is executed. Somedesigners are more SEO-sa… Read More
  • Good practices for page title tags • Accurately describe the page's content - Choose a title that effectively communicates thetopic of the page's content.Avoid:• choosing a title that has no relation to the content on the page• using default or vague titles l… Read More
  • THE CONCEPT OF KEYWORDS This is the most fundamental concept in SEO. Keywords andkeyphrases are the words that users might enter into a search engineto find information which could potentially lead them to your site. Theyalso indicate to search eng… Read More
  • Submitting to directories By now you’ve figured out that directories work differently from search engines. You must completethe submission process to have your site included in most directories. But even when you’re submittinginformation about your s… Read More
  • Link Building There are countless opportunities for link building. Everything starts on your site. Yoursite should make it easy and intuitive for anyone wanting to link to it. To increase yourchances of people linking to your site, you ne… Read More
  • Create uniqueand accurate page titles A title tag tells both users and search engines what the topic of a particular page is. The <title> tagshould be placed within the <head> tag of the HTML document. Ideally, you should create a uniquetitle for eac… Read More
  • Improving Click-Through Rates Some of the efforts you take to reduce the cost of your PPC campaigns can also lead to improvedclick-through rates. It’s essential that you work toward increasing these rates. Even though moreclicks drive up the cost of your… Read More
  • Improve the structure of your URLs Creating descriptive categories and filenames for the documents on your website can not only helpyou keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it ca… Read More