believed to be indexed by Google: the search program doesn’t scan an entire
Web page but only indicators such as the title that describe its subject or
contents.
Headings. The headings at the top of your page are important because it’s
believed Google’s automated indexing programs don’t scour the entire
contents of Web pages. The theory is that the ones that count are only the biggest
headings the ones labeled H1 or Heading 1 by the Web editing programs
used to create those pages and those near the top.
How frequently the page’s contents are retrieved as a result of search queries.
The number of new pages that are added to the site, or that are linked to the
page being retrieved.
• The amount of text or photos that are changed on the site.
• The length of time the page has been online.
• The time that passes between changes to the page; the more frequently the
page changes, the higher its PageRank number.
Besides creating page titles, try to build important keywords into critical areas of
your site, as described elsewhere in this chapter. And make an effort to commit
yourself to a schedule whereby you update your site regularly. Make sure the links
you make to your pages and from your pages to other sites are valid.
The Google Directory is a style index to the contents of the Internet. With a style
that is similar to Yahoo!, it is arranged by category. Most people access Google’s
database of Web sites by using its well-known search page, which is also the site’s
home page. To find the Directory, you first need to access the site. Go to the home
page, click More, and click Even More. When the More Google Products
page appears, click Directory under the heading Search.
The b and /b commands describe to a browser what is supposed to be
bold. In addition, a markup file can contain text that is not intended to
be displayed in a browser window and that does not appear on a
Web page.
optimized your site
Web site so it will receive prominent placement in Google’s search results
as well as services like Yahoo! and MSN Search. Should you take the
next step and pay for ads that appear alongside the natural search results.
It’s not an either-or thing: competition is becoming so fierce among
e-commerce Web sites that most businesspeople optimize their sites
for search placement .
