WEB DESIGN AND MARKETING-FOR BUSINESS WEBSITES

WEB DESIGN FOR BUSINESS WEBSITES

At a minimum, users should see a thumbnail
of the product. This does not have to be elaborate.
 To avoid forcing users to squint, make sure that
 the image is at least 150 pixels wide.

Providing a larger image when the thumbnail is
 clicked is almost always a good idea. This
higher-resolution version should appear in a
 new browser window, not because this
constitutes better usability which it really doesn’t,
 but because people expect and accept this
functionality that has been perpetuated by
thousands of websites. This window can be
loaded several different ways:

1.The simplest method involves adding the targetattribute to the anchor tag, such as
<a href="/images/tractor-engine_large.jpg" title="View a higher resolution
photo" target="_blank"><img src="/images/tractor-engine_thumbnail.jpg
alt="tractor engine" /></a>. This technique avoids JavaScript, which might be

disabled; the disadvantage is that the targetattribute is deprecated in XHTML 1.0
and beyond, and if included, will prevent the page’s markup from passing the W3C
validator.

2.To open a new window while keeping the page valid, many developers use
JavaScript. A basic version would look like this: <a href="/images/tractor-engine_
large.jpg" onclick="window.open(this.href); return false;"><img
src="/images/tractor-engine_thumbnail.jpg" alt="tractor engine" /></a>.

3.The previous JavaScript examples only load the images in a new window, but the
language also has the power to dictate the design of the browser window, such as
the width and height, whether the navigation items are visible, and whether the
window is resizable. Building off the previous example, a simple version might look
like  <a href="/images/tractor-engine_large.jpg" onclick="window.open
(this.href, 'popupwindow', 'width=300,height=400,scrollbars,resizable');
return false;" ><img src="/images/tractor-engine_thumbnail.jpg
alt="tractor engine" /></a>.

4.There are also many external scripts that handle this functionality as well. Roger
Johansson, author of the web design site 456 Berea Street, wrote a simple script
that loads any link with a rel="external"attribute in a new window, relegating the
behavior to an external file.
1
Lightbox, another good option covered later, is a
piece of JavaScript that loads images into a <div>that overlaps the main page. Both
ofthese prevent the JavaScript from being embedded in the HTML, so the page size
is kept small and the HTML remains semantically strong.
Generally, opening links in new windows is regarded as bad usability and accessibility practice, but in this case, users expect a thumbnail to open a new window with a larger image.
The one and only concrete rule about this entire discussion is to nevermake a thumbnail
link to an image that is not bigger. If a higher-resolution version with increased detail is
unavailable, do not link the thumbnail.

How to make a website with traffic

How to make a website with traffic

1. Keep it Simple - Make sure the design is simple,
clear and pleasing to the eyes. Don't overcrowd
it.
2. Multiple Pages - If possible, divide the website into
several pages and access them through separate
items links on a menu or navigation bar.Free website templates download
3. Be consistent - Have same menu or some extensionof
 it on all pages so that viewers know where they are at
 all times. Home is a must on every page.
Visitors should be able to easily look
around your website.

If visitors are frustrated andcan't find what they are
 looking for, they are likely to leave quickly and
 never come back or recommend yourwebsite to
 others.The menu can be located at
the top, left or right side of the page.

4. Keep Content Fresh - Static content is dead content;
Write new articles, update old ones.
New orupdated content is a great way to keep visitors coming back. Search engines also rank websites with
fresh content higher. Keeping an active blog is a great way to keep your website new and fresh.
5. Use Descriptive File Names - Use descriptive keywords as names for the files (e.g., pictures, videos)
on your site. This will help your site appear more with search engines - especially through Google
Image Search.
6. Create Links - Getting links to your website from other websites will help generate more traffic and
improve your placement in search engines. Find other websites on your same topic and put a link to
them on your site -- maybe in a new "Favorite Links" page. Then ask those websites to link back to you
by signing their guestbook.
7. Tag your Site - Adding tags can increase the number of times your website shows up in search
results. To pick the right keywords, try putting yourself in the shoes of your visitors and think what
they would search for if they wanted to find your site.
8. JavaScript - If you are using JavaScript code, it can certainly help you spice up your web site.
However, there are many scripts that your visitors may find irritating. Try to avoid scripts such as
mouse trailers, mouseover sounds, mouseover pop up windows and mouseover redirects.
9. Help Visitors Contact You - Make it simple for visitors to reach you if they want. Include a
guestbook or blog where they can post questions. Add a "contact us" form where they can submit
questions to you via email.

Huawei Ascend Mate 2-jump from Jelly Bean straight

The Huawei Ascend Mate 2 has been sold by
 Huawei in theUS in unlocked form since June.
 A while ago, the Chinesecompany announced
 that the phablet would not be updated to future
 Android versions, which created a backlash in the
online community.

 Now it seems that Huawei took the negative feedback it received
 into account, and has changed its mind, making it official that the
 Ascend Mate 2 will get to taste Lollipop.
However, if you own
 one of these, there's still a very long wait ahead.


The Chinese company has given us the vaguest of time frames
 - it expects to have the Lollipop update ready "in the first half of next year".
That could mean June 30. Interestingly, the Ascend Mate 2
currently runs Android 4.3 Jelly Bean, and Huawei has no plans
 to update it to Android 4.4 KitKat in the meantime.

Job opening RailTel Corporation of India Limited

Job opening RailTel Corporation of India Limited

RailTel Corporation of India Ltd, a Mini Ratna PSU of the Ministry of Railways, invites applications for the following posts on direct recruitment basis:

  • Stenographer Gr.I  : 08 posts (UR-5, OBC-2, SC-1, ST-1), Pay Scale: Rs. 9120 - 3% - 21500, Age : 21-28 years

Application Fee :  Rs. 300/- (Rs.150/- for SC/ST/PwD) through bank draft drawn in favour of RailTel Corporation of India Limited payable at New Delhi. Applicant should write his name and vacancy notice number on the back side of demand draft.

How to Apply : The application in the prescribed format, complete in all respects, along with self attested photograph, appropriate demand draft and self - attested photocopies of the relevant documents should be sent by ordinary post to Sr. Manager (P&A), RailTel Corporation of India, Building no. 143, Sector-44, Gurgaon - 122003 (Haryana) so as to reach on or before 15/12/2014 18:00 hrs..

View Details:http://railtelindia.com/images/stories/PA%20ADVT%20WEBSITE%20FINAL%20-1-.pdf

Job at National Mineral Development Corporation Limited

Job at National Mineral Development Corporation Limited

NMDC is setting up an Integrated Steel Plant at Nagarnar near
 Jagdalpur, Chhattisgarh State. NMDC is now looking for suitable
 persons for the following posts to be deployed in its plants and units

  • Executive Director (Finance) : 01 post
  • Executive Director (Material Management) : 01 post
  • General Manager (Finance) : 01 post 
  • General Manager (Commercial) : 01 post 
  • General Manager (CSR) : 01 post 
  • General Manager (Corporate Planning) : 01 post 

How to Apply : Interested candidates may send their application in the prescribed format along with copies of certificates to Deputy General Manager (Personnel) - (R&P), NMDC Ltd., 10-3-311/A, Khanij Bhavan, Castle Hills, Masab Tank, Hyderabad - 500028 on or before 18/12/2014

View Details : http://www.nmdc.co.in/Careers/Default.aspx

get traffic to your landing pages

get traffic to your landing pages

getting traffic online is very easy to do. The most important part
 about being successful online is getting your website noticed.
You should be spending most of your days promoting your site over
anything else in order to make money off of it.


I was once clueless about how to even create traffic online let alone
 even knowing what traffic meant.
Well, it has been about a year since I have been inthis online
 marketing business and has reallybecome my second nature.
Here I would like to share with you the simplest ways in which you can drive traffic to your site
immediately. Just remember the more things that youdo on the list below the better results you will
have with the traffic to your website. Hopefully after you are done reading threw this article you can
get busy on the promotion of your website.
Here are the few best ways to get traffic to your landing pages:
- Forum Participation
Article Marketing
Social Bookmarking
Myspace
Press Releases
Classified Ads
Viral Marketing
All of these forms of traffic combined can explode your sites traffic
 within days. When choosing theproper sites in which you want to
work with to create your traffic, make sure you choose the ones that
are highly ranked within Google.
That way you can easily get first page results for your website.
I am afirm believer of article marketing myself. You don't necessarily have
 to use that form of traffic if you don’t want to but it will help
 you out in thelong run for creating many back links to your site.

Just always remember that consistency is always to best attitude to have when you have your own
business online. You have to stay devoted and on task when you are promoting your sites. Promotion is
the most important part about making money online. You can have the nicest website in the world but
it will never see the time of day if you never get the word out there that you are in business.
If you feel like you don̢۪t really have a startingpoint or you̢۪re not to sure on how to do the
above traffic generation techniques or if you wouldlike a guide on how to master in Internet Marketing
feel free to check out more of my articles. Good luck to you with starting to drive traffic to your
websites.

set to hire an outside SEO vendor

Writers and editors are the wordsmiths who
craft the all-important text that your siteaudience, and the
 search engines, will see. Since SEO is so focused on text,
you aregoing to need some writers in your corner.
 Writers and editors can help with these important
SEO tasks: keyword brainstorming, writing or rewriting
 content  with keywords and linkability in mind, writing or
reviewing ad content,and establishing a process for SEO review of new content.


Writers are a natural choice as SEO coconspirators.
Unfortunately, SEO is oftenperceived among writers as
 something that will force them to alter, or maybe even degrade,
 their creative content. If you’ve ever seen a page
 of text that was written primarily for the benefit of search engines.

How can you
know exactly what Your SEO Plan will cost and what it will accomplish until you have
spent some time researching those very questions? Executives aren’t big fans of laying
out cash for an unknown outcome. So we recommend that you start the process by
seeking approval for an initial, investigatory month. That’s roughly 20 hours of labor
at 1 hour per day, and it’s all laid out for you in the next chapter. You’ll spend your
Prep Month figuring out what kind of performance your SEO campaign can expect
and be able to come back to the executives with a much more complete plan on hand.

Your initial request will be introductory. Prepare it with the following information on hand:
• A general introduction to SEO: what it is and how it is being used in the marketing
mix by many companies today. For starters, try the “Why SEO?” numbers
from the introduction to this book.
• Your Goals Worksheet from Chapter 1.
• Some telling screen shots showing your competition outranking you, your brand
looking awful onscreen, or any other SEO faux pas you can find.
• A detailed timeline for the Prep Month

Be prepared for plenty of questions from around the table: How much will this
really cost us? How long do we have to do it? Do we have the right staff in-house?
SEO is such a cost-effective marketing technique that it should be an easy sell.
But change is never easy. Does budgeting your SEO campaign mean that Ellen will
have to take Tim’s Yellow Pages budget away? Will an hour a day of SEO mean
 someone is an hour late for dinner each night? No matter how persuasive your numbers and
worksheets are, your plan will need to address the realities of day-to-day operations.

As SEO team leader, you may have to step slightly outside of your comfort zone in order to be as
effective as you can be.You will have to keep yourself organized, which entails documenting
results, questions, and communications as you go. And like any team leader, you will sometimes
need to repeat yourself politely until you get that requested task completed or that important
concept understood. If it helps to take some of the pressure off, you as SEO project leader can
comfortably adopt a friendly, easy-going approach. Since SEO isn’t normally a deadline-driven
process.

SEO- build some web pages

Now you have some new keyword niches to target, you are ready to build
some web pages.
Here are some guidelines to consider when creating new pages:
• Each target keyword niche needs its own page. Each page is then
optimized for its keyword niche.
• Don’t target the same keyword on different pages.
Your pages need to be organized into groups (called categories).
That organization is your site structure.
Your site’s navigationis the menus and links that users and search
engines use to move from one page to another on your site.
Crucially, those links allow link power to be distributed around your site
from the pages that receive the most inbound links

SEOs always groan and roll their eyes when they hear that SEO has not
been considered until after a site’s content has been planned.
You should use your keyword research to plan your site’s structure and
its content.


• Content pages that might contain articles, blog posts, products, videos,
and pictures.
Below is a diagram showing that structure for a simplified site with just
three categories and three pages in each category.

For new sites, each of
your target markets is
a category (we say it is
mapped to a category)
with a category page.
Chosen target keyword
niches within each target
market will be mapped to
either:
• Content pages, or
• Further category
pages (effectively subcategories)
This means that a content
page or category page
will be optimized for each
target keyword niche.
Which type of page (content or category) will depend on a keyword
niche’s size, its importance to your site and the level of resources you
have to develop new pages.
To illustrate this we will keep things simple using a home page and a
small number of category and content pages.

How to make Web filenames

How to make Web filenames

When you tell a Windows program and hosting to save
your file as a text document, it saves just the
actual text characters that you see onscreen, without any formatting commands.
The Windows program also assigns the suffix
.txtto the file, unless you tell it otherwise and web database .


The filename’s suffix, which is usually
hidden from you by Windows, helps
Windows figure out what kinds of programs
the file “belongs” to. When you name your
file with the suffix .htm, it overrides the
.txtsuffix that Windows would otherwise
assign to a file that’s saved as text.

When your file ends in .htm, Windows recognizes it as an HTML file. This extension
allows you to easily open the file from a Web
browser program such as Internet Explorer.
By doing this, you can preview your file as
you work on it — and, more importantly,
other people can open your file as a Web
page when you put it on a Web server.
You may also see some Web pages with filenames ending in .html; this suffix works
on most Web servers. However, you should
not end the filenames of your Web pages
with .html.

Not putting spaces in your Web filenames
and using only lowercase letters in the filenames is also important. Why? Because
your Web page may be published on a UNIX
server, or on a server that runs an old version
of Windows. Different servers have different
filename rules. Only a filename with a main
part of eight characters or less, with .htm
as its suffix, and with no uppercase characters, spaces, or other special characters is
sure to stay intact and accessible when you
publish your Web page onto a Web server.


You should also keep your folder names all lowercase, for the same reasons. If your folder name
changes when you transfer your Web page to a
server for publication, links to the Web pages
and graphics files in the folder can be broken.
Nothing is more frustrating — or embarrassing,
especially if you’re creating a Web page for a
company or other organization — than having
your hyperlinks break when you move your Web
site from your own machine to a Web server.

How Other Sites Are Linking to Yours

search engines need human help in their Eternal Quest for that
perfect ranking algorithm. They look for links to your website, not only to follow
those links and find your site, but also to determine more information about your site.
Does someone else link to your website using the words Click Here to Find Very Fancy
Foxhounds? That’s giving the search engine a clue that your website just might have
something to do with foxhounds. And the search engine may go even further, looking
at other words surrounding the link for more clues. If the linking page also contains
the words fleas, fur, and Finding a Breeder, it’s reinforcing the notion that your website
will be a good destination for that foxhound-seeking searcher.

While your ranks are the easiest aspect of SEO to grasp, don’t let them be the only thing
you care about. We don’t mean to be dismissive of people who really, truly live and die
by their Google rank. We know that there are industries that are so cutthroat and
specialized that this is the only thing that matters.


Competitor ActivityMany times, SEO success is achieved not by brilliant optimization,
but rather as a result of the laziness of a site’s competitors. If yours is the only site in your
niche giving SEO any effort, you’re going to come out on top. But you never know when
the other guys are going to get their act together and start a successful SEO campaign.

All of the rank-busters we just listed underscore the need to fill out your SEO campaign
to tide you over with targeted traffic should your high ranks desert you.
As the investment bankers will tell you: Diversify, diversify, diversify.
These aspects of the SEO campaign that  will help you weather ranking fluctuations.

The search engines are aware of the many sneaky ways that site owners try to achieve
undeserved ranks in SEO lingo, these underhanded activities are called spamming. If
they discover that your site is spamming, even if you’re not doing it on purpose, your
site may be penalized: Your rank may be downgraded, or your page