Marketing on Facebook, MySpace, and Twitter
PMA03:32
The largest social media site—Facebook. As you know, this
popular social network is a community with more than 500 million users.
Ignore Facebook at your peril.
There are many ways to market your company and products on Facebook.
We’ll examine the most popular methods here—hosting a Facebook fan
page, creating a Facebook application, and cross-marketing Facebook via
your own website or blog. First up is your Facebook page.
Facebook Pages
Individuals on Facebook are represented by their profile pages; other
users become friends with a person
to receive his or her status updates.
Businesses, however, aren’t individuals
and as such don’t have individual
profile pages or friends.
Instead, your business creates what Facebook simply calls a
pageor what I call a fan page, and you get people to "like" your
page to become fans. Your fans can read all about you on your fan page,
contribute to hosted discussions, and receive all the status updates you make.
Creating a Facebook page is relatively easy. You start by going to
www.facebook.com/pages/ and then clicking the Create Page button.
When the Create a Page screen appears, select the category for your page:
Local Business; Brand, Product, or Organization; or Artist, Band, or
Public Figure.
The first thing you should do is invite people to visit and like your page. You
want to find friends on the Facebook site and then suggest your new page to
your friends. There’s a Suggest to Friends link in the sidebar of your page; use
this to send invitations to these folks.
popular social network is a community with more than 500 million users.
Ignore Facebook at your peril.
There are many ways to market your company and products on Facebook.
We’ll examine the most popular methods here—hosting a Facebook fan
page, creating a Facebook application, and cross-marketing Facebook via
your own website or blog. First up is your Facebook page.
Facebook Pages
Individuals on Facebook are represented by their profile pages; other
users become friends with a person
to receive his or her status updates.
Businesses, however, aren’t individuals
and as such don’t have individual
profile pages or friends.
Instead, your business creates what Facebook simply calls a
pageor what I call a fan page, and you get people to "like" your
page to become fans. Your fans can read all about you on your fan page,
contribute to hosted discussions, and receive all the status updates you make.
Creating a Facebook page is relatively easy. You start by going to
www.facebook.com/pages/ and then clicking the Create Page button.
When the Create a Page screen appears, select the category for your page:
Local Business; Brand, Product, or Organization; or Artist, Band, or
Public Figure.
The first thing you should do is invite people to visit and like your page. You
want to find friends on the Facebook site and then suggest your new page to
your friends. There’s a Suggest to Friends link in the sidebar of your page; use
this to send invitations to these folks.
Ad Networks and Exchanges
PMA00:49
For most advertisers, however, display ad space is purchased
via some sort of ad network or exchange. The big three PPC
ad networks all have space advertising arms; there are also a
number of other large display ad networks that would be glad
to help you get your ads placed.
the big three PPC ad networks, who aren’t necessarily the big
three display ad networks—although they’re all near the top of
the list. The advantage of going through these networks is that
you’re likely to have a prior relationship with them, and it’s
easy to extend from your PPC ads to include display ads to
the mix.
Here are the networks to start with:
1.DoubleClick by Google -www.doubleclick.com
2.Yahoo! Advertising Display Solutions -advertising.yahoo.com
2.Microsoft Advertising -advertising.microsoft.com
Most ad networks sell premium space—the exact space you want
on the sites you specify. But most sites don’t sell out all the
premium space; they still have space available on their sites that
goes unsold.
Thisremnant inventory is the same exact space as a site’s premium
space; it’s simply space that is left over after the primary space
has been claimed. As such, it sells at discount and could be a
good buy for your advertising program.
There are ad networks that specialize in selling remnant inventory.
These networks buy up the unused space from a variety of
websites and then package it to their advertisers for pennies
on the dollar. Now, you don’t always get the choice of websites
for your ad to appear, but you don’t pay as much as you do
with premium space, either.
For the host websites, selling remnant inventory is a lot better
than leaving the available space empty; they get a little bit of
income, and they don’t have to leave white space on their pages.
For advertisers, the benefit is purely monetary; you get your ads
out there for less than you would if you purchased premium space.
To that end, including remnant inventory in your advertising plan might
make sense. Even if you still purchase premium space on the sites you really
want to use, you can supplement these placements with additional remnant
purchases. It’s certainly cost effective.
Display advertising is the best way to establish your brand or
product online.Most display ads are sold on a CPM basis,
which is fine if you’re most interested in generating impressions.
There is, however, a movement toward PPC display ads, if in fact
you have actual conversion in mind.
Display ads can be image-only ads, or they can include all manner of rich
media. State-of-the-art display ads often incorporate Flash animations, video
and audio playback, and even interactive elements for the consumer to click.
via some sort of ad network or exchange. The big three PPC
ad networks all have space advertising arms; there are also a
number of other large display ad networks that would be glad
to help you get your ads placed.
the big three PPC ad networks, who aren’t necessarily the big
three display ad networks—although they’re all near the top of
the list. The advantage of going through these networks is that
you’re likely to have a prior relationship with them, and it’s
easy to extend from your PPC ads to include display ads to
the mix.
Here are the networks to start with:
1.DoubleClick by Google -www.doubleclick.com
2.Yahoo! Advertising Display Solutions -advertising.yahoo.com
2.Microsoft Advertising -advertising.microsoft.com
Most ad networks sell premium space—the exact space you want
on the sites you specify. But most sites don’t sell out all the
premium space; they still have space available on their sites that
goes unsold.
Thisremnant inventory is the same exact space as a site’s premium
space; it’s simply space that is left over after the primary space
has been claimed. As such, it sells at discount and could be a
good buy for your advertising program.
There are ad networks that specialize in selling remnant inventory.
These networks buy up the unused space from a variety of
websites and then package it to their advertisers for pennies
on the dollar. Now, you don’t always get the choice of websites
for your ad to appear, but you don’t pay as much as you do
with premium space, either.
For the host websites, selling remnant inventory is a lot better
than leaving the available space empty; they get a little bit of
income, and they don’t have to leave white space on their pages.
For advertisers, the benefit is purely monetary; you get your ads
out there for less than you would if you purchased premium space.
To that end, including remnant inventory in your advertising plan might
make sense. Even if you still purchase premium space on the sites you really
want to use, you can supplement these placements with additional remnant
purchases. It’s certainly cost effective.
Display advertising is the best way to establish your brand or
product online.Most display ads are sold on a CPM basis,
which is fine if you’re most interested in generating impressions.
There is, however, a movement toward PPC display ads, if in fact
you have actual conversion in mind.
Display ads can be image-only ads, or they can include all manner of rich
media. State-of-the-art display ads often incorporate Flash animations, video
and audio playback, and even interactive elements for the consumer to click.
YouTube-business
PMA00:30
YouTube Multimedia Marketing business
When it comes to web video, there’s one really big dog that shouldbe the centerpiece of your marketing plans. I’m talking about YouTube
www.youtube.com, the Internet’s largest video sharing community.
If you’ve never heard of YouTube, you should probably be fired from
your day job. More likely you’re a fan of the site and use it to watch
all sorts of interesting videos. That puts you in good company.
It’s hard to believe, but as of this writing, YouTube has only been around for
five years. Before YouTube, there really wasn’t a central place on the Web to
upload or view videos.
The whole thing got started by three former employees of PayPal, who had a
little cash in their pockets and the suspicion that there might be a need for a
service that facilitated the process of uploading, watching, and sharing videos.
Anyone, individual or business, can upload videos to YouTube.
These can behome movies, video blogs, old television
programs as long as copyright isn’t an issue, commercials,
even independent films. Videos can be up to 15 minutes in
length, although most are much shorter.
YouTube proved immensely popular from virtually the first day in business.
Site traffic that first month was 3 million visitors, which is pretty good for a
startup. The number of visitors tripled by the third month February, tripled
again by July to 30 million visitors, and reached 38 million visitors by the
end of the site’s first year in business. That made YouTube one of the top 10
sites on the Web, period—and one of the fastest-growing websites in history.
If a viewer likes a video, he can easily share it with others; this is how a video
goes viral, by being passed around as a favorite. Viewers can post YouTube
videos to Facebook or MySpace, send links to videos via email, even embed
videos in their blogs or web pages. All the sharing mechanisms are right there
on the video viewing page, just below the video itself.
YouTube represents an essentially free advertising channel. The site doesn’t
charge producers to store their videos or to serve up the bandwidth necessary
to view them. It also doesn’t charge viewers anything to watch those videos.
Other YouTube videos are uploaded by businesses. These videos attempt to
promote a company, a brand, or a product. Some of these videos are blatant
commercials including existing commercials repurposed to the YouTube site,
some offer in-depth prepurchase information about a given product or service,
some offer post-purchase information or support, and some use other
approaches to gain viewers—and prospective customers
The first type of video you can produce is an informative video—that is, a
video that imparts information of some sort. This most often is the YouTube
equivalent of a newscast, with you (or your spokesperson) acting as reporter
or anchorman. Alternately, an informative video may function as a video
brochure, presenting in-depth information about you or your products.
Huawei Ascend Mate 7-passed
PMA12:29
Huawei Ascend Mate 7-passed
Huawei's upcoming phablet, the Huawei Ascend Mate 7, has passedthrough TENAA and left a cache of specifications. The Mate 7 is
the successor to the Mate2 and has a 6" screen so where did the 7
come from. The screen may be 6" big - 0.1" smaller than the previous
models but with 1080p resolution instead of 720p. The device
measures 157 x 81 x 7.9mm, so it's shorter, narrower and thinner
than its predecessor. It's lighter too, tipping the scales at 185g.
That's impressive considering that Huawei has replaced the plastic
back of the Mate2 with an aluminum plate, which makes the
Ascend Mate 7 look like the HTC One Max. The fingerprint
sensor beneath the camera makes the similarity even greater.
Huawei Ascend Mate 7 Anyway, the Mate 7 will leave the
mid-range chipsets of its predecessors in favor of the HiSilicon
Kirin 920.
It has an octa-core big.LITTLE processor with four Cortex-A7
and four Cortex-A15 cores plus 2GB of RAM 3GB option.
The phablet runs Android 4.4.2 KitKat will likely feature the
latest Emotion UI. The main camera is a 13MP shooter with a
single-LED flash and there's a 5MP selfie camera. The main
camera records 1080p video. There's 16GB of built-in storage
and a microSD card slot to add up to 128GB more. The Huawei
Ascend Mate 7 will be available in Black, White and Gold. TENAA
certified two versions though both seem aimed at Chinese carriers.
start making money with AdSense-AdSense Fundamentals
PMA05:02
AdSense Fundamentals
• Apply and get accepted by Google’s AdSense program
• File an IRS form W-9 (or other appropriate tax form) with Google
• Generate AdSense for Content ad and link unit code for your site
• Place the code in your pages
• If you have a mobile site, add AdSense for Mobile units to the mobile site
• Add AdSense search boxes to your site
• Create a custom search results page that echoes the look and feel of your site
• Create custom channels to track your ads and to offer targeted ad placements
• Create custom palettes to complement your web designs
• Add AdSense for Feeds to your syndication feeds
• Aggregate your feeds from a single source such as a WordPress
blog using FeedBurner
• Add any parked domains you have to the AdSense for
Domains program
• Add video units to sites with appropriate content
Google Adsence Tips
The most important statistic for you to pay attention to is the CTR,
or click-through rate. CTR measures the percentage of times visitors
click, and can be broken down on the basis of what is being clicked
into Page CTR -page percentage click-through rate,
Ad Unit CTR-ad unit percentage click-through rate, and Ad CTR -the
percentage of times an individual ad is clicked. Page CTR tells you how
effective your pages are as hosts for advertising, and Ad and Ad Unit
CTR tell you how well specific ads and ad configurations work.
AdSense Impressions
An ad impressionis recorded each time an AdSense ad unit is displayed.
A page impressionis recorded each time a web page containing an
AdSense ad unit is displayed. A single display of a web page containing
three ad units would produce one page impression and three ad impressions.
AdSense Clicks
A visitor’s click on an ad on a publisher’s page. Public service ad clicks
are not included in this statistic.