Tools Beyond AdSense for Tracking

 It’s nice to have independent verification
of Google’s numbers and also better analysis tools
 of visitor behavior than the AdSense
reports provide. You now have the option of linking
 your account to Google Analytics.

Monitoring
your performance so you can make changes to make
 more money is a very important part of successfully
 working with AdSense.

Impressions
An ad impressionis recorded each time an AdSense ad
 unit is displayed. A  page impressionis recorded each time a
 web page containing an AdSense ad unit is displayed. A single
 display of a web page containing three ad units would produce
one page impression and three ad impressions.

Clicks
A visitor’s click on an ad on a publisher’s page. Public service ad clicks are not
included in this statistic.

eCPM
Effective CPM eCPM; cost per thousand impressions is calculated by dividing
the total earnings by the number of impressions in thousands. For example, if a
publisher earned $100 from 20,000 impressions, the eCPM would equal $100/20,
or $5. The point of this metric is to provide a way to compare AdSense’s CPC
revenue with the money you might make from other forms of advertising.

On Alexa, click the Traffic Rankings tab. Enter your site domain in the box and
click Get Traffic Details. The Related Info page for your site will open. Next, in the
Explore this Site box, click the Traffic Details link.

You can use the Alexa metrics as a reality check in terms of whether
 it agrees with Google that your page views are going up or down over time,
 but you cannot use Alexa as an absolute measure of anything because of how
 the Alexa statistics are compiled.  Alexa’s  page-view  metrics  are  based  on
  information  uploaded  from  a  small toolbar, mostly installed by business users.

 This information is notoriously flawed for consumer sites, particularly
ones without high traffic.

Depending on  your  web host, you should have access to a number of tools used to
generate usable information from your web logs files. Web log analysis is the first and
best place to look for data in addition to that supplied by Google.

Web Log Analysis Programs
There are many good web log analysis programs available with much
 the same functionality as Webalizer, the one shown in this section. Popular offerings include Access
Watch, Piwik, ModLogAn, NetTracker, and WebTrends.

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The most downloaded File Compression software, including NXPowerLite Desktop, Express Zip File Compression Free, and WinRAR

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BlackBerry Passport-launched on September

BlackBerry Passport is finally due to be launched on September
 24, it seems. The Canadian company that makes it has just begun
sending out invites for three events it will hold on that date, in three
 different locations: Toronto, Canada, London, UK, and Dubai, UAE.
 Presumably all of these will happen at the same time, but nothing's
 certain yet as BlackBerry hasn't announced starting times.

BlackBerry looks set to officially launch its unusual-looking
 Passport smartphone on September 24 at events in
Toronto, London, and Dubai.

 The company has a lot riding on the Passport, hoping that it will
appeal to the die-hard BlackBerry fans. We'll see if that actually
pans out. Specs for the Passport got leaked a couple of weeks ago.
 You should expect it to come with a 4.5-inch LCD display with
1440x1440 resolution, and Gorilla Glass 3 protection.

Running the show will be a Qualcomm Snapdragon 800 chipset
with a 2.2 GHz quad-core CPU, aided by 3GB of RAM. The
handset will have 32GB of built-in storage, expandable even
 further via microSD cards. The rear camera will be a 13 MP
 unit with OIS, while the front-facing one will have 2 MP resolution.
Connectivity-wise, the Passport will support
LTE, HSPA+, Wi-Fi 802.11ac, Bluetooth 4.0, GPS, and NFC.
 Keeping things powered up will be a huge 3,450 mAh battery.
The Passport's dimensions are allegedly set to be 128 x 90.3 x 9.3mm.

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Maximizing Ad Placement-Bid price for those keywords

As an advertiser, it’s important that you pick the most effective
 keywords for your PPC ads. Pick keywords that no one is
 interested in, and your ad won’t appear anywhere; pick more
 popular keywords, and your ad will appear more
often—and, hopefully, generate more traffic back to your
site and more sales.

The problem, then, is that the best keywords are also the
 most popular ones.That is, lots of advertisers will be
 interested in the same keywords. Because ad
networks set their rates by having advertisers bid
 on keywords, the most popular keywords will cost
you more than less-popular ones will.

This competition for keywords among advertisers becomes,
 essentially, an online auction. Those advertisers who bid the
 highest amounts for keywords will “win” more and better
 ad placements. If you don’t bid high enough on a popular
 keyword, your ad simply won’t appear as often. In fact,
 if you bid way too low, your ad may not appear at all.
The temptation, then, is to bid high on the most popular
 keywords in an attempt to get more ads displayed and
 drive more traffic to your website. Be careful what you wish
 for, however, as this approach can result in very high
advertising bills.

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How to start Affiliate Marketing-through affiliate networks

A quick detour is now in order, to discuss affiliate marketing. This is when you
pay another website for sales that result from their customer referrals.
Affiliate marketing is typically done through affiliate networks, such as the
Google Affiliate Network www.google.com/ads/affiliatenetwork and
Commission Junction www.cj.com). In addition, some online retailers, such
as Amazon.com affiliate-program.amazon.com, run their own affiliate
programs.
The way it works is simple. A website signs up for the program and then displays ads for participating merchants. When a customer clicks the ad and
then proceeds to purchase an item from the merchant, the host website
receives a commission—typically a percentage of the final sale. No fees are
paid for placement or for clicks; a purchase has to be made for the commission to be earned.

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AdSense for Domains- parked domains-Google’s directions

AdSense for Domains is a program for parked domains, meaning domains that are not
in active use. There are many reasons someone might want to park a domain, including
the intention of speculating in domain names and protecting existing related domain
names from falling into the hands of competitors.
In the AdSense for Domains program, you redirect the site to Google’s servers and
Google supplies content and advertising based on the domain name, the keywords you
supply, and the visual scheme you choose.
To get started with AdSense for Domains, from the AdSense Setup page, click AdSense
for Domains.
The next step is to follow Google’s directions to modify the DNS Domain Name Server
records at your domain registrar. This allows Google access to your parked site to add
the content.
If your domain registrar is not on this list, you’ll have to figure out how to make these
changes on your own. It’s not as daunting as it may sound, but it’s not possible at all
domain registrars—in which case your best option is to transfer the domain to a registrar  that  allows  you  to  modify  the  records  and  is  on  Google’s  list  with  detailed
instructions.

Once you’ve modified the records, and Google has verified and approved your parked
domains included in the program, you can customize each domain.
To  change  the  settings  for  a  parked  domain,  select  the  domain  in  the  AdSense  for
Domains window. Then choose Edit from the Actions drop-down menu.

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AdSense Programs-AdSense for Content-AdSense for Domains

< Google AdSense provides a number of different programs for monetizing content, each
of which works in a somewhat different way, as I’ll discuss in detail later in this chapter.
You can deploy each of these different programs by clicking the AdSense Setup tab,
which opens the Get Ads page.
The programs are:
• AdSense for Content
• AdSense for Search
• AdSense for Feeds
• AdSense for Domains
• Video units
AdSense for Content is by far the most important program, with AdSense for Search a
distant second. These two programs are similar in the sense that they are both utilized
by website owners with content and traffic. In contrast, each of the other programs
involves  either  specialized  content  feeds,  video,  or  mobile  content  or  a  parked
domain—so each of the other programs can be thought of as noncore, although they
can present good opportunities for making money.

While the AdSense for Content and AdSense for Search are generally aimed at the same
kind of web content, there are differences in the way the programs work. AdSense for
Content places ads on your web pages.

To display contextually relevant advertisements on a website,
 webmasters place a brief Javascript code on the websites' pages.

The AdSense search box displays Google search results when a user enters a query.
These search results show relevant ads. You receive a portion of the revenue generated
when a visitor uses your search box and then clicks on an ad from the search results
page.

Once your AdSense account has been approved, you’ll likely want to get started by
adding the code that will place Google’s ads on your site. To get started with AdSense
for Content, log in to Google AdSense and click the Ad Settings tab.

Some webmasters create websites tailored to lure searchers from
Google and other engines onto their AdSense website to make money
 from clicks. AdSense .

The Google AdSense Management API is intended for individual
 developers who want to get reports on AdSense earnings and
manage AdSense inventory.

Adsense techniques , Adsense tips , Internet marketing 

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 minimal investment in time and no additional resources. Here
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Find Out What It Takes to Build Your AdSense Profits.
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AdSense for video allows publishers with video content to generate
 revenue using ad placements from Google's extensive advertising
 network including popular. Nevertheless, AdSense still works just
as well as it did back when I created this video. Google AdSense
 Google AdSense allows publishers of websites to serve automatic
text, image, video, and rich media adverts that are targeted to site
 content and audience. Start Today! Google AdSense allows publishers
 of websites to serve automatic text, image, video, and rich media
adverts that are targeted to site content and audience.

 AdSense also supplies image and video ads through AdWords.
 Google AdSense is a program run by Google Inc that allows
 publishers in the Google Network of content sites to serve
 automatic text, image, video, and rich media adverts that are
 targeted to site content and audience. Now Promoted Videos
are slated to get much wider exposure around the web: in
AdSense ad units. Because so many web publishers make use
 of AdSense, Promoted Videos now stand to reach a much
wider audience.

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