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Thursday, 22 January 2015

Mobile content is different-AdSense

When you’re considering a mobile surfer as
 part of the audience for your site,
keep in mind the different uses for the mobile
Web. Google has done a lot of
research in this area and has defined three
 types of mobile surfers:
Repetitive Now:This is the group of mobile
 surfers who have a set
of online activities that they conduct from their
 phones on a regular
basis. Some of the repetitive tasks these
surfers perform are checking
the weather, reading news stories and blog posts,
 and checking stock quotes.

Bored Now:The Bored Now group of Web surfers have a few minutes
of downtime and don’t know what else to do in such a short amount of
time. Out comes the phone, and the Web browser is opened to occupy
their minds for just a few minutes. This type of mobile surfer is probably
the most targeted because this is the only area where true e-commerce
dollars can be captured. Bored Now surfers are selecting ringtones,
downloading videos, and adding themes to their phones.

Urgent Now:“We need it right now” is the motto of this group of mobile
surfers. These people are booking, changing, or checking airline flights,
booking hotel rooms, finding directions, or locating restaurants. They
need information now, so they pull out their phones to find it.

Mobile content is definitely different from the content that you find on other
Web pages, and because it is, participation in AdSense for Mobile has some
different requirements. Obviously, the Web site must be mobile-compliant,
but it also must be developed with a server-side scripting language, such as

Article layout:The experience of reading on-screen is very different
from reading on paper. On-screen, it’s much easier to get lost. Eye strain
is also much more common when you focus on a computer screen for
too long. Computer screens have an invisible bar that scrolls across the
screen refreshing the image constantly.

Your Web site visitors will love you for it. Potential Web site visitors are
more likely to stay on your site, reading your articles, viewing your other
types of content, and eventually clicking your AdSense ads if you’re offering
them content they can’t find elsewhere. The only place to get that kind of
content is to either write it yourself or hire someone to write it for you.

Titles and headings:Because reading is much more of a chore online,
many people don’t completely read everything. Those who do read
everything skim a page first just to make sure it’ll be worth their time to
read through it. That means you need to catch your visitors’ attention as
quickly as possible.

Links within articles:One last element that you should include in
your articles and blog posts is links to other, related articles and blog
posts, both on your Web site and on others’ Web sites. Linking to other
resources provides additional information for your site visitors. Usually,
those visitors will click through those links and then click back to the
page from which they came. If you worry about visitors clicking away
from your site, never to return, set your links up so that they open in a
new window. Opening links in a new window keeps your Web site open
and in front of the visitors. When they’re finished examining the site
you’ve linked to, they can close the window and be right back on your
Web site.

Wednesday, 10 December 2014

Top Google AdSense Tips-who publish AdSense ads

Top Google AdSense Tips website

People who publish AdSense ads on their
 Web sites are always working to
find new ways to increase their earnings
 from AdSense ads. Usually, that
means creating new Web sites and blogs
 and then populating them with content.

Not everyone has time to keep up with
 all that, so some people who publish
AdSense ads on their Web sites have
come up with an innovative way to
show AdSense ads without investing
so much time and effort.

Make your site easy to navigate by
creating a consistent navigational
structure across your site and by making
 that navigational structure
obvious to visitors.Nothing’s worse
 than getting stuck on a Web page
without a link to the home page or
another way off the page without
using your back button or closing
your browser completely.
Include relevant links to other Web sites.

Use a site mapa text document that
 links to every page on the site
and submit it to Google.To submit your
 site map, you have to be a
member of Google’s Webmaster
 Central, but signing up for that is as
easy as signing up for any other Google account.

Include clear, relevant content.
Make sure the HTML that makes
 up your site is written correctly.
Repair broken links as soon as
they’re noticed.
Allow crawlers access to your Web site
 by including a robots.txt file in
the design of your site.The robots.txtfile
has two lines:
User agent: *
Disallow: /
Create the file with a text editor, such as
 Notepad, save it using robots.
txt, and then when you upload your
Web site to a server, be sure to
also upload this file.The file tells
Web site crawlers that they’re
welcome to look at all the pages
on your Web site.

Design your pages for users, not for
search engines.Users come to your
site because they need something.
Design your site so that the visitors
you’re targeting get exactly what
they need — information and products
that they’re searching for. By designing
 your site with your visitors in
mind, you’ll automatically hit most
of the requirements that search engines
have for ranking you in search results.

Choosing the right keywords
Choosing the right keywords is a bit of a science
but it’s also a bit of old fashioned luck.
 No keyword guide is out there for the
 perplexed that cantell you whether the
 keyword is perfect for this or that subject.
 Instead, thewords that apply to your
subject are what they are. So, the best
 place to startlooking for the right keywords
 for your topic is to brainstorm all the words
that are most prevalent when the topic is in discussion.

Use the Color Picker to the right of each
 ad element  Border, Title,
Background, Text, and URL  to choose
a new color for an element.
a color palette opens from which you can
 choose other colors.
Note that after you make the change, the
 sample ad in the lower-left
corner of the wizard screen changes to
reflect the new color.
 Play with your Color Picker just a little
so you can get a feel for how wild
you can make your ads. I don’t recommend
making them wild for actual
use, though. My strong advice to you will
 always be the simpler, the

Select the channel you want to use to track
your ad and then click
Continue. Remember that channels are
categories that
 you create so you can keep
up with how specific ads perform.

Using Multiple Ads
Having multiple ads means more chances
 for site visitors to click your ads.
With that reasoning, many Web site owners
 who add AdSense to their pages
automatically put as many ads as they
 can on their Web site.
Using multiple ads — more than one ad
 unit per page is usually a recommended
 practice. Having multiples gives you the
 opportunity to catch your
site visitors in more than one location.
 It also allows you to include ads on
your site that may appeal to different audiences.

Getting in the zone
A zoneis an area of your Web site that draws
 readers’ eyes. Most Web sites
have a header zone, a content zone, and a
 sidebar zone. Visitors focus on
each of those areas for a different reason.
The content zoneis where visitors focus
 most of their attention.
This is where the main content of your
 site is found, and
 that’s what your visitors are looking for.
 Content is first,links are secondary.
Don’t get fooled, though. Links
may be secondary, but they’re still
an important part of the site.

Types of search
Conduct a site search
Conduct a Web search
Conduct a targeted search
See results returned on your Web site
See results returned on the Google site

Besides, if the visitor will leave your site anyway to
search for the information she’s looking for, why not
 give her the option of searching from your site?
The visitor benefits in time saved, and you benefit in
 the possible revenue stream. Plenty of options for the types
 of search you can allow are available, too. Users can Conduct
 a site search Conduct a Web search
Conduct a targeted search See results returned on your
 Web site See results returned on the Google site It’s not
 just plain vanilla search, in other words.

You can really punch up your search capabilities so
 that your site visitors can search with style and find
 what they’re looking for. You can even direct the
search so that users aren’t pulling information
from your competition.

There’s one small issue of which you might want
 to be aware upfront. When
you’re creating a Google Gadget with the intent
 of embedding Google AdSense
code into it, you first need permission from AdSense.
 AdSense doesn’t usually have a problem with
 granting that permission, but without it, your ad probably
won’t show up properly in the gadget.

To get permission, you have to e-mail Google AdSense with their support form
found at Enter
your contact information in the form, and then, in the text box provided for
questions or statements, write a brief request to use AdSense in your gadget.
If you already have an active gadget that is popular, be sure to include information about it. If you’re creating a new gadget, include that information too. And
don’t forget a description of your gadget. Google will make the determination
to allow you to use AdSense in your gadget on a case-by-case basis.
You may have to wait a few days to get a response from AdSense, so think a
little ahead of the game if you’re trying to meet a specific deadline.
Another issue to keep in mind when you’re creating your gadgets with
AdSense embedded in them is that the combination of the two isn’t something that Google came up with, so there are times when gadgets and
AdSense don’t play well together.
This can result in either the gadget that you’ve created not being shown or
the AdSense ad not being shown. There’s no known fix for this issue right
now. Google’s working on it, so you’ll see that your ads and gadgets display
well for a time and then they’ll crash.

If that disposable income is available, why wouldn’t you want to tap into it?
Most Web site owners do feel that urge, so they’ve created mobile-friendly
Web sites that allow cell phone-enabled Internet users to access their content whether those visitors are sitting on the bus or climbing the Rocky
Mountains. Of course, with mobile Web sites, Google will find a way to monetize these mobile-friendly sites.
Enter Google AdSense for Mobile,which is a program that allows you to put
ads on your Web site that can be displayed on mobile browsers. Visitors surfing your site with a mobile phone can see and click these ads, and you can
earn some bucks even in this smaller format.

Nearly half of all mobile Internet users use mobile Web sites only to find
tidbits of immediately useful information. Mobile surfers don’t usually surf
just for the fun of being on the Internet — they save major surfing for when
they can sit at a computer and see pages displayed more than a few words
at a time. In part, that’s because mobile Web sites are usually pretty poorly
designed still, despite the fact that the mobile Web has been around for
awhile now.
It’s hard to get the hang of how a Web site should appear on a cell phone
screen. Many Web site owners make the mistake of designing their Web site
for the computer screen and then enabling it for mobile phones without
changing site design. You can do that, but the results won’t be the most
useful site a mobile surfer comes across.
Enabling your site for mobile users is easy — for the most part. In most
cases, it requires a small switch in the encoding of your Web site from HTML
(HyperText Markup Language) to XHTML (eXtensible HyperText Markup
Language) or another mobile-enabled Web design language.
Some mobile applications, however, require PHP— hypertext processor(I
have no clue how the popular acronym gained the first P). PHP is a serverside processing language because scripts(or applications) are run from the
server rather than from the computer that the application appears on. This
makes it much easier to have rich programming on Web sites, which doesn’t
depend on the computer a visitor may be using.
Because of the way it works, PHP makes creating rich, detailed mobile Web
sites a much easier process. The cool part is that if you have a Web site written in HTML or XHTML, changing it to PHP is often as easy as changing the
extension of the files that make up the site from .htmto .php. Really.

Tuesday, 9 December 2014

Top Seo Practice-key to Google success

Increasing your ranking on Google

• Off-page optimization is your key to Google success.
• Your success on Google is based on which websites are linking to you and how they link to you.
• Link quality is essential for improving SERPs.
• When engaging in a reciprocal link, make sure that the website that is providing a link back to you has an equal or greater
Google PR. This is important for maintaining a favorable Google PR balance.
• There are essentially three types of links: one-way, reciprocal, and three-way linking. One-way links, especially if they are
from a page with a high Google PR, are the best.
• The most effective way to identify the right sites to get links from is to identify who is linking to your competition. You can
do this by using search engine optimization software or by using major search engines.
• Sources for identifying inbound links to competitors include Google, Alexa, and SEO tools.
• Use the proper link text when link building.
• Always include your keywords and/or keyword phrases in your link text.
• When link building, remember that quality attracts quality.
• Be persistent, take massive action, and the links will come.

• Build your inbound links with the help of:
• article marketing
• link exchanges/link requests
• directory submissions
• blogging
• social bookmarks
• press releases
• RSS feeds
• forum marketing
• authority links
• social media sites
• Google places
• Give people a reason to link to your website.
• Use outsourcing to free up your time and complete repetitive
• Be cautious of some automated link building tools as theycan negatively impact your website ranking.

Best ways to promote your video

SEO guide for promote your video

YouTube.Begin by creating an account.
 Once you register, you’ll have a number
of options available to you. Click on your
username and select “Account.”
 If you click on “Profile Setup” in
the left margin, you’ll see a place to
 enter your URL. In addition,
each time you upload a video, you can
enter a description. When writing your descriptions,
 alwaysstart with your URL in the beginning.
 Doing so makes the link visible and active.

One of the best ways to promote your site video
 and, therefore, your link, is to tell others about it.
 YouTube has a subscribe option so once you
 learn more about YouTube and create a
“channel,” you can drive your visitorsdirectly
 to your videos. Once there, visitors
can take advantage of a number of rating options.

 You can also customize your channel with
 various features including comments,subscribers, and so on.
YouTube videos are ranked by the number
of subscribers, “Likes,” and comments.
Whenever you produce a video, send a link to
your list, post a link to the video on your site,
 and encourage users to comment.
Thiscan help your ranking in Youtube and may
encourage third-party websites to embed the
video directly into their content. Sharing and
 embedding videos means more links to
the video itself, which in turn creates more
 link juice. Over time the number and quality
 of links pointing to your site, through your
Youtube link, gain authority which helps your rankings.

you simple ways of creating professional
 looking videos. Spend some time learning
the art of video making or just use your
webcam. Publishing videos is relatively easy
 and video production doesn’t need to be
complicated. Once you know how to produce
a simple video, you can fuel your link-building
 efforts in a powerful way.

Social media can be a great way to buildquality
 third-party links that add value to your own
 website or blog by passing link authority to
your digital assets. If you aren’t actively engaged
with social media, get started today.
The sooner you become active
with social media the faster you build authority
and the more value you create for SEO.

Forum Marketing-seo-tips

effective SEO technique

The Internet is an amazing place. If you have a
question, about anything, you can usually find
 the answer online. This is especially
true when it comes to search engine optimization,
 pay-per-click, and other forms of online marketing.
 In fact, when searching for an
answer to a question via Google or any
search engine, you’re bound to find a listing
 for a blog post or forum post. Forums are
essentially large communities where similar
minded people share ideas, ask questions, and answer them too.
Forums have been around a long time.
In fact, if you visit,
 you’ll find thousands of forums listed. Many of
these forums have tens of thousands of members.
These communities are large and provide the
 type of interaction you need to
answer any question on a particular topic.

Forums have become so popular that
I launched my own forum Internet Marketing .

The benefit of having my own forum is that

I can manage the conversation and take advantage ofthe many benefits of being a
forum owner. However, you DON’T need to own a forum to benefit your search engine optimization.
How can you use forums to improve your rankings? The answer is quite obvious. You can use forums to generate inbound links to
your websites and blogs. The question of how to do this is what we are focusing on.

• Is the forum related to your niche?
• Is the forum well established? Is itnew or has it existed for some time?
• Does the forum have a good Google PR?
• Does the forum seem active?
• Does the forum allow links in your signature? Are the links “do follow” links?

Once you have researched possible forums and
created a list of atleast ten that meet your criteria,
 it’s time to register and start posting.

Before you start posting there are a few
things you’ll need to take care of. The
 first is to register for the forum accepting the
terms and conditions. This is usually a very
 simple process that may require a valid email and clicking on a confirmation link.Once
complete, you can log into the forum and visit your control panel.

Rewriting Keyword-Rich URLs

rules for your .htaccess file

Modify the .htaccessfile in your seophpfolder like this:
RewriteEngine On
# Rewrite numeric URLs
RewriteRule ^Products/C([0-9]*)/P([0-9]*)\.html$ i
/product.php?category_id=$1&product_id=$2 [L]

# Rewrite keyword-rich URLs
RewriteRule ^Products/.*-C([0-9]+)/.*-P([0-9]+)\.html$ i
/product.php?category_id=$1&product_id=$2 [L]


The new rule matches URLs that start with the string Products/, then contain a number of zero or more
characters (.*) followed by –C. This is expressed by ^Products/.*-C. The next characters must be one
or more digits, which as a whole are saved to the $1variable, because the expression is written between
parentheses — ([0-9]+). This first variable in the URL, $1, is the category ID

After the category ID, the URL must contain a slash, then zero or more characters (.*), then -P, as expressed
by /.*-P. Afterward, another captured group follows, to extract the ID of the product, ([0-9]+), which
becomes the $2variable. The final bit of the regular expression, \.html$, specifies the URL needs to end
in .html.
The two extracted values, $1and $2, are used to create the new URL, /product.php?category_id=
$1&product_id=$2. Figure 3-13 describes the process visually.

Monday, 8 December 2014

AdSense for Video

AdSense for Video

AdSense for Video is the newest addition
 to the video family for AdSense. So
new, in fact, that it’s still in beta testing,
 and is only available to a certain number
of participants. To be selected, you also
 have to meet certain restrictions:
You must have a Flash 7 player that you
can control.

You must have 1,000,000 or more monthly
streams — that’s a million times a month that
 your video is viewed by site visitors. Don’t let the
number scare you. It’s not all that uncommon for a popular YouTube
video to get a million or more views in a month’s time.
You must be a U.S.-based Web site owner who publishes AdSense ads on
your site and you must have a primarily U.S. viewership.
If you meet these requirements and want to display AdSense for Video ads.

While the ad is showing, the video that should be playing in the player is
paused. Then, when the ad is finished, the area in which it is displayed
shrinks back but still displays a link to the advertiser. The video that you
have set to play should then begin on its own.

Text overlay ads don’t contain any actual video. They are simple text ads
that overlay the lower one-third of the player. Your video plays as usual but
the link remains available throughout the whole video.
There is no inherent advantage to one type of ad over the other — InVideo or
Text Overlay. It’s mostly a personal choice that should be governed by what
you and your visitors prefer.

Putting AdSense video capabilities into place on your Web site differs a little
with each different type of video capability AdSense offers. The simplest path
to take involves using click-to-play video ads, whereas AdSense for Video is
definitely a bit trickier.

Implementing click-to-play video ads is as simple as choosing the right format
(large rectangle, square, wide skyscraper, and so on) and enabling graphic
ad displays. Choosing the right format for video ads

Micromax Canvas-wao

Micromax A110 Canvas 2 Android smartphone.
Announced 2012, October.
Features 3G, 5.0″ IPS LCD capacitive
 touchscreen, 8 MP camera, Wi-Fi, GPS, Bluetooth.
XDA Developers was founded by developers, for developers.
 It is now a valuable resource for people who want
to make the most of their mobile devices, from customizing
Micromax Canvas Entice smartphone with 5.00-inch 480x800
 display powered by 1.2GHz processor alongside 512MB RAM
and 5-megapixel rear camera.

Micromax Canvas 2 A110 price in India is Rs. 8,578 on 6
 December 2014. Check out Micromax Canvas 2 .

Management Grade Job India

Management Grade Job India

Prathama Bank invites applications from
 Indian citizens, for the post of Officer in
Middle Management Grade Scale III,
Officer in Middle Management Grade Scale II,
 Officer in Junior Management Scale I Cadre and
 Office Assistant (Multipurpose) from Indian citizens who
 have been declared qualified at the Online
 CWE-III for RRBs conducted by IBPS during
September/October 2014

  1. Officer Middle Management Scale-III : 04 posts, Age : 21-40 years, Pay Scale : Rs. 25700 – 31500/-.
  2. Officer Middle Management Scale-II (General Banking) : 27 posts,  Age: 21-32 years, Pay Scale : Rs. 19400 – 28100/-
  3. Officer Middle Management Scale-II (IT) : 08 posts,  Age: 21-32 years, Pay Scale : Rs. 19400 – 28100/-
  4. Officer Middle Management Scale-II (CA) : 01 post,  Age: 21-32 years, Pay Scale : Rs. 19400 – 28100/-
  5. Officer Middle Management Scale-II (Law) : 01 post,  Age: 21-32 years, Pay Scale : Rs. 19400 – 28100/-
  6. Officer Junior Management Scale-I : 74 posts, Age : 18-28 years, Pay Scale : Rs. 14500 – 25700/-
  7. Office Assistant (Multi Purpose) : 274 posts, Age :  18-28 years, Pay Scale : Rs. 7200 – 18300/-
 Apply Online at Prathama Bank website on or before 20/12/2014 only.

View Details: 

Airport Authority of India -Job Opening

Airport Authority of India -Job Opening

Post for Junior Executive
  • Junior Executive (Technical) : 01 post 
  • Junior Executive (Architecture) : 02 posts
  • Junior Executive (Human Resources) : 06 posts  
Age : 32 years for SC and 30 years for OBC.

Pay Scale : Rs.16400-40500

How To Apply : Apply Online at AAI website on or before 26/12/2014 only for first phase.

View Details:

OnePlus One-India subcontinent

OnePlus One-India subcontinent

The OnePlus One in India seems to have finally
 come to a conclusion, but not in a good way
 for prospective owners of the device in the
 It turns out the situation is exactly like
OnePlus said it would be - Cyanogen will
 not be updating the OnePlus One units sold
 in India. This has now been clearly stated by
 the software company itself. Only people who
 buy the 'global' version of the OnePlus One
 will get continued support from Cyanogen. Those
 who buy the Chinese variant of the phone will see
 it run Color OS as before, while those who buy
 the Indian variation will have it delivered
 running CyanogenMod 11S like the global model,
 but won't be getting any updates to that ROM.

 OnePlus has committed to fast tracking development
 of its own ROM for the Indian OnePlus One,
and a first alpha release should come soon -
with a more stable iteration planned for February.
 This ROM will be based on Android 5.0 Lollipop,
 will allegedly be bloat-free, will retain Google's
Material Design, and will be flashable on the phones
 that shipped with CyanogenMod. Initially, OnePlus
 said Cyanogen, Inc. did an exclusive deal with
Micromax for the Indian market. And this meant
 that the custom ROM company would not be providing
 updates for OnePlus One units sold in India where sales
 began last week. Then, a few days ago, Cyanogen issued
a strangely worded blog post which seemed to imply that
 it would actually support India-sold OnePlus One devices.

Sunday, 7 December 2014

Scientist / Senior Scientist Job-NEERI

Applications are invited for Scientists

 form  Indian Nationals 

Following positions of Scientists

  • Scientist / Senior Scientist : 04 backlog posts, Pay Scale : PB-3, Rs.15600-39100  Grade Pay Rs. 6600 / Rs.7600, Age : 32 / 37  years
  • Scientist / Senior Scientist : 05 current posts, Pay Scale : PB-3, Rs.15600-39100  Grade Pay Rs. 6600 / Rs.7600, Age : 32 / 37  years
  • Application fee of Rs.100/- per application in the form of crossed Demand Draft drawn in favour of Director, NEERI and payable at the State Bank of India, NEERI Branch Branch Code No. 04224
    , Nagpur.

    Application should be sent to the Director, NEERI, Nagpur at the above
     address in an envelop before 09/01/2015.

    View Details:

    Faculty jobs-Sardarkrushinagar Dantiwada Agricultural University

    Faculty jobs-Sardarkrushinagar

    Post For Assistant Professor

  • Assistant Professor : 98 posts, Pay Scale : Rs. 15600-39100 AGP  Rs. 6000 
  • Subject Matter Specialists : 07 posts for Krishi Vigyan Kendra, Pay Scale : Rs. 15600-39100 AGP  Rs. 6000
  • Application Fee : Rs. 500/- No fee for SC/ST only through
     Bank Draft in favour SDAU Fund Account.

    Apply Process : Application duly filled in should reach the Registrar, Sardarkrushinagar Dantiwada Agricultural University, Sardarkrushinagar - 385506, District : Banaskantha (Gujarat State) on or before 26/12/2014.

    View Details:

    Android 5.0 Lollipop-Motorola Moto G

    Android 5.0 Lollipop-Motorola Moto G

    Android 5.0 Lollipop is now seeding to
     Motorola Moto G (2013) smartphones in India.
    The latest OS version is seeding to dual-SIM
     Moto G XT1033 devices over-the-air. The new
     Android build arrives a couple of days after the
     manufacturer updated its Motorola Update
    Services app on Moto G devices in India,
    and a tad over two weeks after the initial soak test.

    The software version of the Android 5.0 update is
     220.21.16.en.03. Android 5.0 Lollipop brings a host
     of improvements to the budget friendly smartphone,
     headed by fresh material design for the UI,
    as well as brand new ART runtime.Tech News
    The latest version of Google's Android mobile OS,
     5.0 Lollipop, could be coming to your smartphone
    very soon. Here's the latest news on which phones
     will be getting it, and when it's scheduled to arrive.

    Meizu has announced a new smartphone

    Meizu new smartphone

    Meizu has announced that it will unveil a new
     smartphone on Monday, December 8.
     In an interview with Chinese portal ZOL,
    the company's VP Li Nan referred to the
    device as a "quality smartphone" aimed at
     young people. Although Lan didn't provide
     any more details, it is highly likely that the
    device in question is the much awaited
    low-cost Meizu K52 which recently
    popped up on the GFX Bench database.

    The smartphone, which is said to run
    Android 4.4.4 KitKat and sport a
     MediaTek MT6752 chipset with octa-core
    CPU at 1.7 GHz, a 4.6 inch 1920x1080
     pixel display, 2GB of RAM, and 12GB of
    internal memory, is expected to be priced at
    around 1,000 yuan around $160.

     In addition, Lan also mentioned that the
    company has no plans to introduce
    MX Mini models, saying that the Meizu MX4
    and the MX4 Pro, featuring 5.36-inch
    and 5.5-inch displays

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