Top Google AdSense Tips websitePeople who publish AdSense ads on their
Web sites are always working to
find new ways to increase their earnings
from AdSense ads. Usually, that
means creating new Web sites and blogs
and then populating them with content.
Not everyone has time to keep up with
all that, so some people who publish
AdSense ads on their Web sites have
come up with an innovative way to
show AdSense ads without investing
so much time and effort.
Make your site easy to navigate by
creating a consistent navigational
structure across your site and by making
that navigational structure
obvious to visitors.Nothing’s worse
than getting stuck on a Web page
without a link to the home page or
another way off the page without
using your back button or closing
your browser completely.
Include relevant links to other Web sites.
Use a site mapa text document that
links to every page on the site
and submit it to Google.To submit your
site map, you have to be a
member of Google’s Webmaster
Central, but signing up for that is as
easy as signing up for any other Google account.
Include clear, relevant content.
Make sure the HTML that makes
up your site is written correctly.
Repair broken links as soon as
Allow crawlers access to your Web site
by including a robots.txt file in
the design of your site.The robots.txtfile
has two lines:
User agent: *
Create the file with a text editor, such as
Notepad, save it using robots.
txt, and then when you upload your
Web site to a server, be sure to
also upload this file.The file tells
Web site crawlers that they’re
welcome to look at all the pages
on your Web site.
Design your pages for users, not for
search engines.Users come to your
site because they need something.
Design your site so that the visitors
you’re targeting get exactly what
they need — information and products
that they’re searching for. By designing
your site with your visitors in
mind, you’ll automatically hit most
of the requirements that search engines
have for ranking you in search results.
Choosing the right keywords
Choosing the right keywords is a bit of a science
but it’s also a bit of old fashioned luck.
No keyword guide is out there for the
perplexed that cantell you whether the
keyword is perfect for this or that subject.
Instead, thewords that apply to your
subject are what they are. So, the best
place to startlooking for the right keywords
for your topic is to brainstorm all the words
that are most prevalent when the topic is in discussion.
Use the Color Picker to the right of each
ad element Border, Title,
Background, Text, and URL to choose
a new color for an element.
a color palette opens from which you can
choose other colors.
Note that after you make the change, the
sample ad in the lower-left
corner of the wizard screen changes to
reflect the new color.
Play with your Color Picker just a little
so you can get a feel for how wild
you can make your ads. I don’t recommend
making them wild for actual
use, though. My strong advice to you will
always be the simpler, the
Select the channel you want to use to track
your ad and then click
Continue. Remember that channels are
you create so you can keep
up with how specific ads perform.
Using Multiple Ads
Having multiple ads means more chances
for site visitors to click your ads.
With that reasoning, many Web site owners
who add AdSense to their pages
automatically put as many ads as they
can on their Web site.
Using multiple ads — more than one ad
unit per page is usually a recommended
practice. Having multiples gives you the
opportunity to catch your
site visitors in more than one location.
It also allows you to include ads on
your site that may appeal to different audiences.
Getting in the zone
A zoneis an area of your Web site that draws
readers’ eyes. Most Web sites
have a header zone, a content zone, and a
sidebar zone. Visitors focus on
each of those areas for a different reason.
The content zoneis where visitors focus
most of their attention.
This is where the main content of your
site is found, and
that’s what your visitors are looking for.
Content is first,links are secondary.
Don’t get fooled, though. Links
may be secondary, but they’re still
an important part of the site.
Types of search
Conduct a site search
Conduct a Web search
Conduct a targeted search
See results returned on your Web site
See results returned on the Google site