Long-term content

If you use Google to search for any word that appears in the English dictionary, chances
are Google will provide among its search results a result from Wikipedia. The English
dictionary does not change much over time. Sites containing English language dictionary
definitions, such as Wikipedia, are well positioned to receive steady traffic over time.
Most computer programmers use Google to find answers to their development problems.
Sites providing answers to such problems can also benefit from this, as they will
receive a steady flow of traffic.




You can see that the overall search volume is more or less the same month after month.
If your site hosts the best “HTML Tutorial” around and is currently getting good traffic,
you can be pretty certain that your site will be getting steady traffic in the future
(assuming no other variables are introduced). When people are looking for reference
information, they will continue searching until they find exactly what they are looking
for. Searching several SERPs is not uncommon.