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Link Exchanges-Link Requests-tips

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The challenge here is that a reciprocal link is really only valuable if the
Google PRof the site that’s linking to you is greater or equal to the
Google PR of your own website. That’s not to say that links from sites
 with a low PR don’t provide value. In fact,when you’re starting out,
 every inbound link with a Google PR greater than zero.

When you’re developing reciprocal links, seek out websites that are
 contextually relevant to yours.In other words, if your site is about
 clothing, seek out other sites dedicated to apparel.

These sites will tend to have similar content keywords to your site
embedded in title tags, body copy,on-page links, and so on.


Reciprocal Links and How to Get Them

Before asking any site for a link exchange, you’ll need to develop
 a links page on your own website. A linkspage, also referred to
as a partner page, is where you’llbe placing the links to those sites
 that place one or more ofyour links on their website.



 As a rule of thumb, never include more than one hundred links on
 your links page, asGoogle may consider your page to be a link farm.
 Link farms are in the business of posting links to other sites for a fee.
And most importantly, place a link to your links page from your
home page.

Link Exchange

The next type of link exchange is called a three-way link exchange. 
As noted in the previous section, “Link Types,” way link exchange
 is similar to creating a one-way link to your site by offering a link
 to someone else’s site in return. This can be handled in a similar
 manner to our reciprocal link exchange sending an email to the
 webmaster defining your intentions.
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