Promoting Your SEO Content
The time involved in a powerful SEO content marketing strategy isn’t just in writing the blog post or the article. If you plan to have articles featured in high-profile and credible online sources, you’ll need to pitch these article ideas to the editors of those sites. This can be well worth the effort, but it takes time and patience.
You don’t need to pitch editors, though. You can focus on simply using your own blog. Still, you should plan to push your content out to the world through such channels as social media, syndicate sources and partner resources. Follow up with people who re-tweet your content, post comments and otherwise engage your audience. This too takes time and coordination.
A smart content marketing strategy considers these elements and more. The more carefully you execute your strategy, the more powerful the return on your investment, whether you develop this content in-house or through a third party.
The time involved in a powerful SEO content marketing strategy isn’t just in writing the blog post or the article. If you plan to have articles featured in high-profile and credible online sources, you’ll need to pitch these article ideas to the editors of those sites. This can be well worth the effort, but it takes time and patience.
You don’t need to pitch editors, though. You can focus on simply using your own blog. Still, you should plan to push your content out to the world through such channels as social media, syndicate sources and partner resources. Follow up with people who re-tweet your content, post comments and otherwise engage your audience. This too takes time and coordination.
A smart content marketing strategy considers these elements and more. The more carefully you execute your strategy, the more powerful the return on your investment, whether you develop this content in-house or through a third party.
