Web Position

Content is, of course, fundamental to many businesses’ search engine optimization (SEO) strategies. However, developing quality content on an ongoing basis is a challenge. Just look at the many abandoned corporate and other blogs in internet ghost towns, and it's easy to see where good intentions too often can lead.

No one knows better than the people on the inside of business, be they small, mid-sized or large businesses, the importance of what they have to offer customers. No one has more raw data that they can show customers and prospective clients than the people who lead these companies. Based on this information alone, these people are eminently qualified to contribute to corporate blogs.

For small businesses, this is often the CEO or president. For mid-sized and larger organizations, it’s the corporate marketing or communications department. What these pros very often don’t have, however, is a fundamental requirement for a successful content-marketing strategy – time.

There is good news for businesses that don’t have the internal resources available to contribute to and maintain quality blog and article content. More and more companies are outsourcing their content strategies to professional bloggers and article writers. So how do you know if that’s an approach that makes sense for your business?

• Improved Reporting Features
• Competitor Analysis
• Keyword Research & Analysis
• Use Built-In Expertise to Optimize Your Pages