Search engine spiders
use these title tags as the main source for determining the page topic. Spiders or crawlers examine the title and then translate the topic of the page. This is one reason why it is always best to use your keywords in the page title, and to place them as close to the beginning of the title as possible. Remember, the text included in the title tag is also the text that will appear in the SERPs (search engine results pages) as the linked title on which users will click to access your page. In fact, just fixing the title tags of your pages can often generate quick and significant improvements in your rankings.For example, let’s say you have an educational site that provides information and guidelines on teacher certification requirements. You’ve decided that the most important keywords for your site are “teaching certification” and “teaching requirements.” In this case, a page title along the lines of “Teaching Requirements for Teacher Certification” is highly relevant to the topic of the site. Spiders will crawl your site, and because the title is the first factor it sees, the spider will “read” it and then examine the rest of the page finding the keywords used in other places on the page to determine how relevant the title is to the rest of the content. If the content, H tags, and title tag all relate—you’re in business! This is why it’s so important to target the most critical keywords in the title tag.
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