Since creating emotional reactions can result in links, building content that plays to the
emotions of potential linkers can be a powerful tool for obtaining links. Sometimes this
process is referred to as link baiting. One key decision for a business is whether such an
approach to link building is consistent with the company’s brand image, but even a
conservative brand can often find worthy link bait topics to be acceptable.
Create quality reference material. Providing unique and powerful information to users
can be a great way to get links, particularly if you can make sure the publishers of
authoritative sites in your market space learn about what you have created, including why
it would be of value to their website visitors.
Leverage business relationships. In our example, we suggested that you might be someone
who has a network of resellers. If this is your business model, having a link back to you
as a standard term in your reseller agreement is sound business.
emotions of potential linkers can be a powerful tool for obtaining links. Sometimes this
process is referred to as link baiting. One key decision for a business is whether such an
approach to link building is consistent with the company’s brand image, but even a
conservative brand can often find worthy link bait topics to be acceptable.
Create quality reference material. Providing unique and powerful information to users
can be a great way to get links, particularly if you can make sure the publishers of
authoritative sites in your market space learn about what you have created, including why
it would be of value to their website visitors.
Leverage business relationships. In our example, we suggested that you might be someone
who has a network of resellers. If this is your business model, having a link back to you
as a standard term in your reseller agreement is sound business.
