Expand Your Keyword List
Once you have completed your brainstorming and have compiled your list of 5-10 core keywords, its time to move on and expand that list. A list of 5-10 search phrases will generally not bring the amount of search engine traffic needed to make your website successful. However, that list will be a vital tool when determining which phrases to add to the mix.At this point, you need to turn to the search engines themselves and research which search phrases are actually being typed into Google, Yahoo, MSN et al. While few search engines will openly tell you which search phrases are the most often searched, there are a couple of very useful tools you can use to expand your list.
The first and most well known, is the Overture Search Term Suggestion Tool. This great little research tool is primarily for the use of Overture PPC users. Take any of your main search phrases and enter them into the suggestion tool. Overture will then spit out all other popular search terms that contain that phrase. In addition, Overture will place the search phrases in order of popularity and give you an idea of the number of searches per month for each phrase across their network.
While this tool can be very useful, especially as it is free to use, it does have some key drawbacks. First, it does not differentiate between singular and plural search phrases. Consequently, "desktop computer" and "desktop computers" are combined together, leaving you to use your own judgment as to which variation is the most popular.
Just like any type of text-based content, video SEO involves optimizing with target relevant keywords — both for search engines and for user experience. Use keywords in: File name Title Tags URL Link text Beyond that, include a paragraph of optimized text that provides a brief description of the video. Again, the benefits are twofold: You’ll improve the user experience and your search rankings.
