To Better Video SEO
YouTube released plans Thursday that allow channel producers to sell paid
video subscriptions that will create a new marketplace for programming
on the
Internet, making it crystal clear why the company continues to build out
an Internet-connected fiber network at 1-gigabit-per-second speeds. By
2020, that content could serve up on many of the 30
billion wirelessly
Aside from the subscription service,
marketers should prepare to see a variety of ads that embed video clips,
such as a hybrid paid-search ad on Google and Bing shopping-like sites
to help boost ecommerce. Q1 2013 ecommerce sales grew
13% year-over-year to $50.2 billion, according to comScore numbers
released Friday.
While Google research shows that shoppers using mobile devices tend to spend more in stores, video platforms like Joyus, the video shopping platform startup led by former Google exec Sukhinder Singh Cassidy, will become a catalyst for ecommerce built through video. Investment firms like InterWest Partners and Time Warner Investments think so, too. The companies recently contributed to an $11.5 million second funding round in Joyus.
Video has already been popping up in retail sites like Saks Fifth Avenue to demonstrate runway looks. Knowing how to optimize that content for search engines will become critical.
Universal search for categories from retail to travel serves more video clips in query results. Search on engines often times remain the starting point for in-store mobile consumers. Some marketers assume smartphone shoppers use shopping apps or navigate directly to brand and retail Web sites while in a store, but Google found that 82% of smartphone shoppers use mobile search to help make purchase decisions.
Dave Witting, VP of global customer success at Brightcove, provides seven quick SEO tips for marketers looking to optimize video aimed at driving more traffic to brand sites.
While Google research shows that shoppers using mobile devices tend to spend more in stores, video platforms like Joyus, the video shopping platform startup led by former Google exec Sukhinder Singh Cassidy, will become a catalyst for ecommerce built through video. Investment firms like InterWest Partners and Time Warner Investments think so, too. The companies recently contributed to an $11.5 million second funding round in Joyus.
Video has already been popping up in retail sites like Saks Fifth Avenue to demonstrate runway looks. Knowing how to optimize that content for search engines will become critical.
Universal search for categories from retail to travel serves more video clips in query results. Search on engines often times remain the starting point for in-store mobile consumers. Some marketers assume smartphone shoppers use shopping apps or navigate directly to brand and retail Web sites while in a store, but Google found that 82% of smartphone shoppers use mobile search to help make purchase decisions.
Dave Witting, VP of global customer success at Brightcove, provides seven quick SEO tips for marketers looking to optimize video aimed at driving more traffic to brand sites.
Lot of companies and websites are just starting to recognize their
potential in being distributed. Sometimes people just do not feel like
studying an article. NetConsultCo.com describes why a lot of press
information websites now couple their online articles with an included
movie. Also, when scrolling through a social social networking site,
most audiences are more willing to watch videos clip based rather than
reading large articles.
Last but not the least i recommend you to follow the basics of seo and
you will do wonder don’t waste your time in black hat techniques that
can penalize your Blog and one phrase which i use for Google is “Love Google will love you back”
