Nearly every commercial website in the early 1990s was simply an online brochure or
sales tool.This type of site is still the most common form of commercial website. Either
as an initial foray onto the Web or as a low-cost advertising exercise, this type of site
makes sense for many businesses.
A brochureware site can be anything from a business card rendered as a web page to an
extensive collection of marketing information. In any case, the purpose of the site, and its
financial reason for existing, is to entice customers to make contact with your business.
This type of site does not generate any income directly but can add to the revenue your
business receives via traditional means.
Developing a site like this presents few technical challenges.The issues faced are similar
to those in other marketing exercises. A few of the more common pitfalls with this
type of site include
1 Failing to provide important information
2 Poor presentation
3 Failing to answer feedback generated by the site
4 Allowing the site to age
5 Failing to track the success of the site
sales tool.This type of site is still the most common form of commercial website. Either
as an initial foray onto the Web or as a low-cost advertising exercise, this type of site
makes sense for many businesses.
A brochureware site can be anything from a business card rendered as a web page to an
extensive collection of marketing information. In any case, the purpose of the site, and its
financial reason for existing, is to entice customers to make contact with your business.
This type of site does not generate any income directly but can add to the revenue your
business receives via traditional means.
Developing a site like this presents few technical challenges.The issues faced are similar
to those in other marketing exercises. A few of the more common pitfalls with this
type of site include
1 Failing to provide important information
2 Poor presentation
3 Failing to answer feedback generated by the site
4 Allowing the site to age
5 Failing to track the success of the site
