Cross linkslinks within your siteare important to visitors as a
way to find useful, related content. For example, if you have a page explaining
the concept of class inheritance in an object-oriented programming language, a
cross link to an explanation of the related concept of the class interface might
help some visitors. From a navigability viewpoint, the idea is that is should be
easy to move through all information that is topically related.
From an SEO perspective, your site should provide as many cross
links as possible (without stretching the relevance of the links to the breaking
point. There's no downside to providing reasonable cross links, and several
reasons for providing them. For example, effective cross-linking keeps visitors
on your site longer (as opposed to heading off-site because they can't find what
they need on your site.
One reason for cross linking is that ideally you want to have
dispersal through your site. You may have established metrics in which one page
that gets 100,000 visitors is doing well. In this case, 100 pages that each get
10,000 visitors should be considered a really great success story. The aim of
effective cross-linking is to disperse traffic throughout the pages of relevant
content on your site.
To find sites that are appropriate for an inbound link request,
you should:
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Consider the sites you find useful, entertaining, and informative.
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Use the Web's taxonomic directories to find sites in your category and in related categories
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Use specialized searching syntax to find the universe of sites that search engines such as Google regard as "related" to yours. For example, the searchrelated: seo-tips-tech.blogspot.com produces a list of sites that Google thinks are similar to www.seo-tips-tech.blogspot.com.
