Target markets
• Each target keyword niche needs its own page. Each page is thenoptimized for its keyword niche.
• Don’t target the same keyword on different pages.
Your pages need to be organized into groups (called categories).
That organization is your site structure.
Your site’s navigationis the menus and links that users and search
engines use to move from one page to another on your site.
Crucially, those links allow link power to be distributed around your site
from the pages that receive the most inbound links (especially your
home page to those that do not.
SEOs always groan and roll their eyes when they hear that SEO has not
been considered until after a site’s content has been planned.
You should use your keyword research to plan your site’s structure and
its content.
Chosen target keyword niches within each target
market will be mapped to
either:
• Content pages, or
• Further category
pages effectively subcategories
This means that a content page or category page
will be optimized for each target keyword niche.
Which type of page content or category will depend on a keyword
niche’s size, its importance to your site and the level of resources you
have to develop new pages.
Site navigation is crucial for three reasons all of them fundamental to SEO:
• Usability- helping users find what they want.
• Indexing- helping search engines find all your pages.
• Link power- distributing it to all your pages.
Only if a page is indexedby a search engine such as Google can it
appear on that engine’s results pages.
Link powercomes from other sites linking to yours.
