Seo Factors- SERPs upside-optimal page content
The algorithms used by Google, Yahoo!, or MSN Live Search tocalculate search results can change atany time, therefore we
generally avoid citing specific details regarding particular search engines and
their algorithms. Search engines have been known to
occasionally modify their algorithms and, as a result, turn the SERPs upside down.
With these disclaimers out of the way, it is time to briefly discuss
the most important and consistently considered factors as
a quick primer for the web site developer. We group the
factors that affect search engine rankings into the following
general categories:
Visible on-page factors
Invisible on-page factors
Time-based factors
External factors
On-page factors are those criteria of a web page that are dictated
by the contents of a web page itself.They are critical to a search
engine marketing campaign, but less so than they were
historically, becausethey are very easy to manipulate. Because
there are obvious incentives for spammers to do so, search
engines have begun to place importance on other factors as well.
That is notto say that on-page factors are not important.
Visible On-Page Factors
Page title
Page headings
Page copy
Outbound links
Keywords in URLs and domain name
Internal link structure and anchors
Overall site topicality
The page title is a string of text, defined by contents of the
<title>element in the <head>section of the HTML document.
The title is visible both in the title bar of a browser window, as well as the
headline of a search engine result. It is arguably one of the most
important factors in search engine optimization because it is both
an important factor in search engine rankings, as well as a critical call
to action that can enhance the click-through rate.
Page headings are sections of text set off from web page copy
to indicate overall context and meaning.They are usually larger
in size than the other copy within the document. They are
typically created using <Hx>tags in HTML, where x is a
number between 1 and 6. They have been abused in the past
to manipulate search rankings, but they are still an important
on-page factor, and they also serve to help the usernavigate a page.
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