Examining SEO and Social Media

Most site owners are very interested in how to attract more traffic to their
sites through search engine optimization and networking through popular
social-media sites, such as Twitter and Facebook.
You discover how to improve your social-media reach by making it easy
for visitors to share your content on social-media networks. This book also
helps you determine which social networks to participate in by helping you
discover your niche, find influencers on the Internet, and involve users in
what you’re doing.
 you use WordPress to create a social-media hub in your
WordPress Dashboard by creating a one-stop social-media shop and using
several different tools to stay aware of your brand and online reputation.
You obtain practical information on creating content that is search engine
aware; that is, helping search engines discover and list your content and
Web site in the various search engine directories and databases. We show
you how to take advantage of the built-in features that make WordPress SEO
ready, and provide the tools, plugins, and tips you can use along the way.
This book also takes you into understanding the importance of site analytics
and setting goals for optimal site performance in search engines and traffic.

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WordPress’s SEO advantages

Using WordPress for your blogging platform or content management system,
comes with some advantages, including that WordPress was designed to
function well with search engines. Search engines can crawl the source code
of a WordPress site pretty easily, which eliminates issues that a lot of Web
programmers face when optimizing a site.

WordPress’s SEO advantages:
 Permalinks: URLs where your content is permanently housed. While
your blog grows and you add more posts, the items on your front page
get pushed off the front page of your blog and are replaced by recent
content. Visitors can easily bookmark and share permalinks so that they
can return to that specific post on your blog.

Theme construction: SEO, social media, and design all go hand in hand.
You can push a ton of people to your Web page by using proper SEO and
robust social-media profiles, but if your blog has a confusing or poorly
done design, visitors aren’t going to stay. Likewise, a poorly designed
site prevents a lot of search engines from reading your content.

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Search Engine Marketing Metrics

Search metrics help marketers improve website PR campaigns and conversion rate
optimization (CRO) efforts. By tracking your progress over time or against the competition,
you can optimize the effectiveness of your advertising budget. By running
controlled experiments to compare alternatives, you can quickly determine higher
return strategies. The type of analytics software that you choose to use is less important
than which metrics you choose to measure.

Search Marketing Strategy
Search marketing is all about strategy. It’s thinking about moves, trying them out,
measuring, making predictions, testing, and going back and trying them over and
over again until you find what works for your site.
Let’s face it. The mechanics of setting up PPC campaigns and site submission can be
successfully taught to relatively inexperienced personnel. The true work in search
marketing is in developing theory and testing it with enough statistical power, by
which we mean validity, to realize significant change. Web analytics information can
tell marketers the language and specific word combinations that are most frequently
used on a per-page basis within their sites. That information is the key to making
good decisions on where and at what level to expend financial resources for the benefit
of the company.

Optimal paths
Think of your website as a digital informational organism composed of smaller subordinate
organs or pages. The relationship between a page and its purpose is directly
correlated to its value . Everymajor goal for a site has an optimal path for navigation from the
home page and popular,or valued, landing pages. The notion of a page within an optimal path is where
measurement should begin, but this is the most common omission made by analysts.

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Create Valuable Keyword-Focused Content

Content is still king on the Web. When they are ranking sites, search engines look for a
lot of themed content about particular topics. Publishing a large amount of informative
and valuable content that is keyword-optimized will give your site more chances to rank
for different keywords, and will help your overall rankings (see Figure 1-13).21
If you happen to be a personal injury lawyer, mention the various injuries afflicting
clients whom you have represented. If you are a realtor, mention the different cities
and areas that you cover. Ideally, devote a page or section to each topic. Have an
expert in the subject write compelling copy, or hire a copywriter to work with your
marketing department.
Use a content management system (CMS) or blog to create high-quality content consistently.
Reflect back what your visitors are searching on and what terms you want to target.
It is ideal to target one main keyphrase per article or page.

Create search-friendly URIs

One characteristic of a well-optimized site is the presence of search-friendly URIs.
Search-friendly URIs include keywords related to the main subject of the page
directly within the address of the page. Search-friendly URIs avoid numerical query
strings that are semantically meaningless for search engines (and humans), but are
typically found in database-driven CMS websites.

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Choose the right keyword set

Add keyword research tools, a thesaurus, and search queries to generate more root
terms that are unique. Search terms that are harder to find will have less competition.
AdWords’ tool and Wordtracker’s Keyword Universe can help you find new
terms to target. Refer to Chapter 1 for more details on Wordtracker. Perform
searches to find other keywords that competing sites target in their HTML titles and
body text. This technique may uncover new terms. Staying on top of industry news
and events can help you find new keywords to target. You should continually try to
think of new root terms to add to your campaigns.

In the course of your keyword research, you will probably find terms that you are not
sure you want to bid on or that you want to block with negative keywords. Instead of
doing nothing with these keywords, you should bid on them using a lower maximum
CPC than you used for more successful terms. If you do not bid on such a keyword
directly and if you do not block it, another broad-matched keyword will
probably display ads for it. The performance of the broad-matched keyword might
be made worse by the borderline keyword. You can always decide to block borderline
keywords later.

Keyword research is one of the more creative aspects of PPC. Typically, you will find
that only a small group of terms generates most of the traffic on a site as well as most
of the conversions. But discovering those lesser-known terms can benefit your site by
providing less expensive clicks.

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Small business SEO and SEM strategy

The keywords for small business SEO and marketing in 2012 are diversity, authority, and
engagement.

Content diversity
Content needs to be diversified to cater for different needs now that direct product sale conversions
are likely going to diminish with Google's product search taking the majority share of the pie.
Community discussions, reviews, human interest articles are good ways to get around Google
product search and still offer value to readers, with the potential to convert.

SEO and Internet marketing diversity
Don't add all your faith in SEO. It's not clear what effects knowledge graph and product search will
have. Combine that with the current algorithmic fluxes and, while SEO is hugely important.

paid product search means for sellers & marketers
1. Pay Google to have my product details  shown at the top of search results.
2. Invest in an affiliate program to pay other people to create content with embedded affiliate
links.

The Press Release
A press release is an easy way to announce to the local
population that your site is up and available for use. It’s almost like a free ad.
And, if you’re a national company, a press release can be picked up by the
media and spread through out the country in a matter of days.
Press releases must be formatted in a particular way for editors to consider
publishing them. If your budget allows, you can contract with a media
company that specializes in creating and distributing press releases.

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seo tips for wordpress

1>Add a WordPress SEO plugins and  then Choose a SEO-friendly WordPress theme or create
WordPress theme that  contains all the HTML and CSS code your site.

2>search engines  likes all that great content.

3>Add XML sitemaps for faster indexing of our blog contents in search engines.

4>Add SEO friendly titles, URL’s, Meta keywords and meta descriptions mentioned for your blog posts.

5>Page Speed was one of key factors that Google included in its search algorithm.

6>Google Analytics is important  add this.

7>Image SEO is an  easiest ways to optimize the content of a page is to present on the images.
add important keywords in the alt-description.

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Site Indexation Tool

It is of the most importance to ensure that all the key pages of your website
have been well indexed by the major Search Engines.Google help the addition
 of indexation data within Webmaster Tools. To see the newly revealed indexation
information, simply log in to your Google Webmaster Tools.

The  data get that:
   
    How many pages are blocked by robots.txt
    How many pages it has not to include in the index
    How many pages  has crawled

See Webmaster Tools messages frequently, you could miss
an important piece of information.

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Steps to keywords to target

there's ways you can tune your content better or worse on-site based on title tags and keyword usage and other technical aspects. But that's really minor in comparison to getting excellent content on your site.

creating content on your website as well as finding places to connect with your audience through guest blogging opportunities or all the other ways that you can earn links back to your website.

1. Select the good keywords for each of your individual pages. 
2. The best keywords will be those that are  search terms (terms that people actually search for), and that clearly describe  the content of your pages. They will also have to be keywords for which there is relatively low competition. 
3. The more specific your keyphrase, the easier it will be for your site to rank well. You should therefore target keyphrases with three or more words to significantly improve your chances. 
4. There is no sense in trying to optimize your pages for super competitive keyword where you don't stand a chance of ranking well (most one-word keyphrases fall into this category: for example, it would be impossible to rank well for the keyword 'phone'). It would be better to target phrases like: 
1. mobile phone - easier but still competitive 
2. smart mobile phones - easier and less competitive 
3. business phones' - easier and not as competitive.

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How Disallow a sub-domain using robots.txt?

in your root .htaccess file add the following

RewriteEngine on
RewriteCond %{HTTP_USER_AGENT} ^Amazon.CloudFront$
RewriteRule ^robots\.txt$ robots-cdn.txt

And then create a separate robots-cdn.txt:

User-agent: *
Disallow: /


When accessed through via http://cdn.domain.com/robots.txt will
return the contents of the robots-cdn.txt file... otherwise the rewrite won't kick in
and the true robots.txt will kick in.

advanced seo interview questions

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