even more challenging and complex by the constant evolution of best practices and
optimization opportunities.
Fortunately, a great variety of resources that make the job easier are available on the Web.
Many leading SEO practitioners regularly post their thoughts on blogs or in forums, or speak
at conferences. This creates many opportunities to interact with them, learn from their
experience, and keep your skills sharp and up-to-date.
In this chapter, we will talk about those resources and how to leverage them to be more
successful in your SEO efforts.
SEO is rapidly evolving. Search engines are constantly changing their algorithms, and new
media and technologies are being introduced to the Web on a regular basis. Staying current
requires an ongoing commitment to research.
One of the easiest ways to research what is happening in the world of SEO is to study the
websites and periodicals that cover SEO in detail, but ongoing testing of SEO hypotheses should
also play a role.
optimization opportunities.
Fortunately, a great variety of resources that make the job easier are available on the Web.
Many leading SEO practitioners regularly post their thoughts on blogs or in forums, or speak
at conferences. This creates many opportunities to interact with them, learn from their
experience, and keep your skills sharp and up-to-date.
In this chapter, we will talk about those resources and how to leverage them to be more
successful in your SEO efforts.
SEO is rapidly evolving. Search engines are constantly changing their algorithms, and new
media and technologies are being introduced to the Web on a regular basis. Staying current
requires an ongoing commitment to research.
One of the easiest ways to research what is happening in the world of SEO is to study the
websites and periodicals that cover SEO in detail, but ongoing testing of SEO hypotheses should
also play a role.
