Content is still king on the Web. When they are ranking sites, search engines look for a
lot of themed content about particular topics. Publishing a large amount of informative
and valuable content that is keyword-optimized will give your site more chances to rank
for different keywords, and will help your overall rankings (see Figure 1-13).21
If you happen to be a personal injury lawyer, mention the various injuries afflicting
clients whom you have represented. If you are a realtor, mention the different cities
and areas that you cover. Ideally, devote a page or section to each topic. Have an
expert in the subject write compelling copy, or hire a copywriter to work with your
marketing department.
Use a content management system (CMS) or blog to create high-quality content consistently.
Reflect back what your visitors are searching on and what terms you want to target.
It is ideal to target one main keyphrase per article or page.
Create search-friendly URIs
One characteristic of a well-optimized site is the presence of search-friendly URIs.
Search-friendly URIs include keywords related to the main subject of the page
directly within the address of the page. Search-friendly URIs avoid numerical query
strings that are semantically meaningless for search engines (and humans), but are
typically found in database-driven CMS websites.
lot of themed content about particular topics. Publishing a large amount of informative
and valuable content that is keyword-optimized will give your site more chances to rank
for different keywords, and will help your overall rankings (see Figure 1-13).21
If you happen to be a personal injury lawyer, mention the various injuries afflicting
clients whom you have represented. If you are a realtor, mention the different cities
and areas that you cover. Ideally, devote a page or section to each topic. Have an
expert in the subject write compelling copy, or hire a copywriter to work with your
marketing department.
Use a content management system (CMS) or blog to create high-quality content consistently.
Reflect back what your visitors are searching on and what terms you want to target.
It is ideal to target one main keyphrase per article or page.
Create search-friendly URIs
One characteristic of a well-optimized site is the presence of search-friendly URIs.
Search-friendly URIs include keywords related to the main subject of the page
directly within the address of the page. Search-friendly URIs avoid numerical query
strings that are semantically meaningless for search engines (and humans), but are
typically found in database-driven CMS websites.
