Need Of SEO

SEO is the science of customizing elements of your web site to achieve the best possible search engine
ranking. That’s really all there is to search engine optimization. But as simple as it sounds, don’t let it
fool you. Both internal and external elements of the site affect the way it’s ranked in any given search
engine, so all of these elements should be taken into consideration. Good SEO can be very difficult to
achieve, and great SEO seems pretty well impossible at times.
But why is search engine optimization so important? Think of it this way. If you’re standing in a crowd
of a few thousand people and someone is looking for you, how will they find you? In a crowd that
size, everyone blends together.
Now suppose there is some system that separates groups of people. Maybe if you’re a woman you’re
wearing red and if you’re a man you’re wearing blue. Now anyone looking for you will have to look
through only half of the people in the crowd.
You can further narrow the group of people to be searched by adding additional differentiators until
you have a small enough group that a search query can be executed and the desired person can be
easily found.
Your web site is much like that one person in the huge crowd. In the larger picture your site is
nearly invisible, even to the search engines that send crawlers out to catalog the Web. To get your
site noticed, even by the crawlers, certain elements must stand out. And that’s why you need
search engine optimization.
By accident your site will surely land in a search engine. And it’s likely to rank within the first few
thousand results. That’s just not good enough. Being ranked on the ninth or tenth page of search
results is tantamount to being invisible. To be noticed, your site should be ranked much higher.
Ideally you want your site to be displayed somewhere on the first three pages of results. Most people
won’t look beyond the third page, if they get even that far. The fact is, it’s the sites that fall on the
first page of results that get the most traffic, and traffic is translated into revenue, which is the ultimate
goal of search engine optimization.

Read More

SEO tips-Adding Your Links Everywhere

You can do many things outside your site to foster healthy link building. You can write
articles, submit blog comments, and post to newsgroup and forum messages. What
you want to do is leave your URL within any content you create.

Many sites let you submit your articles, including ArticlesBase, EzineArticles, ArticleGeek,
and many others. When you choose your article submission vendor, ensure that
your articles are always properly credited.
When your articles are (re)published, you want to make sure they contain appropriate
attribution by containing one or all of the following: your name, a link to your biography
page, and a URL of your choice. To find more article submission services, simply search
for article submission service. You may also want to find article submission services for
your niche. Simply add your pertinent keywords to the same query to find relevant
providers.

Build a Complementary Site
This is not a call to create duplicated content. You want to create a complementary
content-rich site that targets many other keywords not specifically targeted on your
main site. You can utilize a free host or an inexpensive shared host when using this
technique. Go easy with cross-linking. Too much or too little is not good. Use a more
balanced, natural approach. Host these sites on different IPs as well as different IP range
blocks if you can.

Read More

Ranking Fluctuations-SEO

The motive of any business is growth. If you don’t grow, you could be in trouble. This
is especially the case with businesses that depend solely on their websites for revenues.
For some, the Internet is one way to expand and increase their business. For others,
the Internet is their lifeline and the core of their business model. With tens of millions
of domains all competing for popularity, trying to stand out in the crowd can be a
daunting or even frightening prospect.

With continuous improvements in search engine technology, search engines are using
hundreds of different ranking factors. Sometimes all it takes is for one factor to change
for your site to sink in the rankings or (even worse) be wiped out of the index
completely.

Although nobody knows the exact ranking formula, each search engine has its own
take on ranking factors. “Positive” ranking factors aid your rank. “Negative” ranking
factors (such as having duplicate content) penalize your rank.

Time Factors
Each site is different, so the SEO strategy applied to each site will also be different.
There are so many factors that it would be naïve to put an exact time frame for SEO to
show desired results.

SEO is not finished when you start seeing results. Even if you get to the top spot on the
Google searches that you care about, your job isn’t done. You need to make sure you
stay on top of these searches. Your competitors will want to take your top spot away
from you.
SEO fosters the natural, long-term growth of a website, and once you achieve its benefits,
there is usually a ripple effect where you’ll be getting traffic from sources other
than search engines by means of other websites linking to yours. If you have the content
or product that people want to see, it is only natural to attract inbound links.

Organizational Structure
Organizational structure can play a significant role in SEO. Big companies can sometimes
be difficult to navigate. It may be unclear who is responsible for SEO. Having no
ownership typically means no work gets done. Smaller companies can be faster paced,
but also carry their own troubles.

Read More

magic-seoTips-Keyword-Based Competitor Research

With the manual approach, you run all the keywords on your keyword list through at
least two of the major search engines (Google, Yahoo!, or Bing). Of course, not all of
the search results will be those of your direct competitors. You will need to browse and
research these sites to make that determination.
You might need to browse through several SERPs to get to your competition. If you
do, this may mean the keywords you are targeting may not be good. If you find no
competitor sites, you may have hit the right niche.
While going through your keyword list, analyze each competitor while finding any new
keywords you may have missed. For each competitor URL, run Google’s related:
command to find any additional competitors you may have missed. Repeat this process
until you have run out of keywords.
Analyze your competitors’ sites using the information we already discussed regarding
internal and external ranking factors. When analyzing each competitor site, pay attention
to each search result and to the use of keywords within each result. Expand your
research by browsing and analyzing your competitor’s site.
You can determine the kind of competitor you have just by doing some basic inspections.
For starters, you may want to know whether they are using SEO. Inspect their
HTML header tags for keywords and description meta tags, as these can be indications
of a site using SEO.
Although the use of meta keyword tags is subsiding, many sites still use them, as they
may have done their SEO a long time ago when meta keyword tags mattered. The meta
description tag is important, though, as it appears on search engine search results. The
same can be said of the HTML <title> tag. Examine those carefully.
Continue by inspecting the existence or the lack of a robots.txt file. If the file exists, this
could indicate that your competitor cares about web spiders. If your competitor is using
a robots.txt file, see whether it contains Sitemap file definition.

Read More

Why Prohibit Crawling or Indexing?

You may want to prohibit crawling or indexing for many reasons. Sometimes this is
done on just a few pages or documents within certain portions of a site, and other times
it is done across the entire site. Here are some typical scenarios.

New sites
Say you’ve just purchased your domain name. Unless you already changed the default
DNS server assignments, chances are that when you type in your domain name, you
get to a domain parking page served by your domain registrar. It can be somewhat
annoying to see the domain registrar’s advertisements plastered all over your domain
while passing (at least temporarily) your domain’s link juice (if any) to its sites.
Most people in this situation will put up an “Under Construction” page or something
similar. If that is the case, you really do not want search engines to index this page. So,
in your index.html (or equivalent) file, add the following robots meta tag:
<meta name="robots" content="noindex">
The suggested practice is to have a “Coming Soon” page outlining what your site will
be all about. This will at least give your visitors some ideas about what to expect from
your site in the near future. If for some reason you want to block crawling of your entire
site, you can simply create a robots.txt file in the root web folder:
User-agent: *
Disallow: /
The star character (*) implies all web spiders. The trailing slash character (/) signifies
everything after the base URL or domain name, including the default document (such
as index.html).

Read More

Optimize Your Site for Speed

Not everyone has high-speed Internet. Stay
away from (Flash) splash screens. Compress your media files for faster page loading.
Use media files only when you need to. Also make sure to describe your graphics,
videos, and sound files. For sound and video content, provide text transcripts. Make
use of thumbnails for large images. Use web server compression for your HTML web
server transmissions to speed up transmission for all your clients, including search
engine web spiders.

Design for Usability
Before endorsing a specific design, create several alternatives. You can conduct surveys
and usability tests with specific demographics. By utilizing the results of these surveys
and tests, you can make educated selections, thereby minimizing the potential risk of
turning off your existing clients.
You can also use the pilot approach. If you have an existing site, you can select a pool
of individuals to test your new designs before making everyone else switch to the new
design. This method should provide you with the ability to make corrections along the
way, while fine-tuning your design choices.

Domain names can appear in many places
Including your emails, business cards, company letterhead, company newsletters, press
releases, and various other marketing materials. A great domain name is a catalyst for
reduced marketing costs. A domain name that is easy to remember will also give you
additional benefits, as it will be easy for people to propagate the name by word of
mouth.

Read More

SEO Keyword Tuning with PPC Testing

The PPC paradigm allows for fast, real-time feedback loops. You do not need to wait
several weeks or months to realize whether your SEO is working.
Say you have a list of pages with specific targeted keywords. You can create an equivalent
PPC test campaign using exact keyword matching to see whether your pages
perform as expected. You can also use broad keyword matching to see whether there
are other keywords that you may have missed but are producing good conversion rates.
Finding mistakes quickly can save you a ton of money and time in the long run. Use
PPC platforms as your SEO testing ground.

Choosing Better Keywords
When it comes to choosing keywords, you should generally be interested in highvolume,
low-competition keywords. The Google AdWords Keyword Tool shows you
relative keyword search volume numbers. Although the accuracy of this data is questionable,
it should give you a relative baseline when comparing different keywords. If
you take this information together with the number of derived competitors by using
Google’s intitle:, inurl:, and inanchor: commands.

Pay-Per-Click Marketing
 Pay per click marketing, or ppc is simply advertising on the internet in which the client
 pays an search engine or advertising company every time there. Pay per click marketing - university
 of west florida get price quotes on ppc services and programs compare rates from different pay per
 click marketing companies at resource nation.

About - pay-per-click -ppc- marketing & advertising news bid pay-per-click search engine marketing - low cost strategies for attracting new customers using google, msn, yahoo & other search engines eugene mordkovich. Pay per  click advertising, affiliate revenue, internet marketing internet advertising solutions pay per click and online marketing solutions for advertisers and revenue generation for  website publishers.

Read More

Types of Search Engines and Web Directories

Many search engines exist on the Internet. How do you make sense out of all the offerings?
The following subsections go into detail regarding several different types and
groups of search engines, including primary, secondary, regional, topical, web spider
(based), meta, and hybrid search engines.

First-Tier Search Engines
Google, Yahoo!, and Bing are considered first-tier, or primary, search engines, as they
own most of the search engine market share in the Western parts of the world. These
search engines usually scour the entire Web, and in the process create very large index
databases.
For all intents and purposes (and if you reside in the Western world), primary search
engines are the only ones you should really care about, as most of your visitors will
have come from these search engine sources.

Second-Tier Search Engines
Secondary or second-tier search engines are lesser known or not as popular as first-tier
search engines. They may provide value similar to that of the most popular search
engines, but they simply cannot compete with them, or they may be new. You will
obviously not be spending much of your time optimizing your sites for these types of
search engines.

Advanced-seo-interview-questions

Read More

SEO fanda-The nofollow Link Attribute

A discussion of REP would not be complete without the inclusion of the nofollow link
attribute. This attribute was introduced to discourage comment spammers from adding
their links. The basic idea is that links marked with the nofollow attribute will not pass
any link juice to the spammer sites. The format of these links is as

follows:
<a href="http://www.sdfrer.com/" rel="nofollow">some nonesensical
text</a>
In this case, the hypothetical website http://www.sdfrer.com would not

receive any
link juice from the referring page. Spammers will continue to attack sites.

Read More

Examining SEO and Social Media

Most site owners are very interested in how to attract more traffic to their
sites through search engine optimization and networking through popular
social-media sites, such as Twitter and Facebook.
You discover how to improve your social-media reach by making it easy
for visitors to share your content on social-media networks. This book also
helps you determine which social networks to participate in by helping you
discover your niche, find influencers on the Internet, and involve users in
what you’re doing.
 you use WordPress to create a social-media hub in your
WordPress Dashboard by creating a one-stop social-media shop and using
several different tools to stay aware of your brand and online reputation.
You obtain practical information on creating content that is search engine
aware; that is, helping search engines discover and list your content and
Web site in the various search engine directories and databases. We show
you how to take advantage of the built-in features that make WordPress SEO
ready, and provide the tools, plugins, and tips you can use along the way.
This book also takes you into understanding the importance of site analytics
and setting goals for optimal site performance in search engines and traffic.

Read More