Like search engines, there are hundreds of different directories online. Some are general directories,
whereas others are very specific and associated with only one industry or organization. When you’re
selecting the directories to which you’d like to submit your site, be choosy. Don’t try to list your site
in a directory that’s inappropriate. You’ll just be wasting time and collecting rejection slips.
Some of the most well-known directories on the
Web are:
Yahoo! Directory (dir.yahoo.com): The Yahoo! directory is one of the oldest directories
on...
Need Of SEO
PMA08:19
SEO is the science of customizing elements of your web site to achieve the best possible search engine
ranking. That’s really all there is to search engine optimization. But as simple as it sounds, don’t let it
fool you. Both internal and external elements of the site affect the way it’s ranked in any given search
engine, so all of these elements should be taken into consideration. Good SEO can be very difficult to
achieve, and great SEO seems pretty well impossible at times.
But why is search engine optimization so important? Think of...
SEO tips-Adding Your Links Everywhere
PMA07:53
You can do many things outside your site to foster healthy link building. You can writearticles, submit blog comments, and post to newsgroup and forum messages. Whatyou want to do is leave your URL within any content you create.
Many sites let you submit your articles, including ArticlesBase, EzineArticles, ArticleGeek,
and many others. When you choose your article submission vendor, ensure thatyour articles are always properly credited.When your articles are (re)published, you want to make sure they contain appropriateattribution by containing...
Ranking Fluctuations-SEO
PMA07:50
The motive of any business is growth. If you don’t grow, you could be in trouble. Thisis especially the case with businesses that depend solely on their websites for revenues.For some, the Internet is one way to expand and increase their business. For others,the Internet is their lifeline and the core of their business model. With tens of millionsof domains all competing for popularity, trying to stand out in the crowd can be adaunting or even frightening prospect.
With continuous improvements in search engine technology, search engines are usinghundreds...
magic-seoTips-Keyword-Based Competitor Research
PMA07:46
With the manual approach, you run all the keywords on your keyword list through atleast two of the major search engines (Google, Yahoo!, or Bing). Of course, not all ofthe search results will be those of your direct competitors. You will need to browse andresearch these sites to make that determination.You might need to browse through several SERPs to get to your competition. If youdo, this may mean the keywords you are targeting may not be good. If you find nocompetitor sites, you may have hit the right niche.While going through your keyword...
Why Prohibit Crawling or Indexing?
PMA07:42
You may want to prohibit crawling or indexing for many reasons. Sometimes this isdone on just a few pages or documents within certain portions of a site, and other timesit is done across the entire site. Here are some typical scenarios.
New sitesSay you’ve just purchased your domain name. Unless you already changed the defaultDNS server assignments, chances are that when you type in your domain name, youget to a domain parking page served by your domain registrar. It can be somewhatannoying to see the domain registrar’s advertisements plastered...
Optimize Your Site for Speed
PMA07:39
Not everyone has high-speed Internet. Stayaway from (Flash) splash screens. Compress your media files for faster page loading.Use media files only when you need to. Also make sure to describe your graphics,videos, and sound files. For sound and video content, provide text transcripts. Makeuse of thumbnails for large images. Use web server compression for your HTML webserver transmissions to speed up transmission for all your clients, including searchengine web spiders.
Design for Usability
Before endorsing a specific design, create several alternatives....
SEO Keyword Tuning with PPC Testing
PMA07:35
The PPC paradigm allows for fast, real-time feedback loops. You do not need to wait
several weeks or months to realize whether your SEO is working.
Say you have a list of pages with specific targeted keywords. You can create an equivalent
PPC test campaign using exact keyword matching to see whether your pages
perform as expected. You can also use broad keyword matching to see whether there
are other keywords that you may have missed but are producing good conversion rates.
Finding mistakes quickly can save you a ton of money and time in the long...
Types of Search Engines and Web Directories
PMA07:33
Many search engines exist on the Internet. How do you make sense out of all the offerings?
The following subsections go into detail regarding several different types and
groups of search engines, including primary, secondary, regional, topical, web spider
(based), meta, and hybrid search engines.
First-Tier Search Engines
Google, Yahoo!, and Bing are considered first-tier, or primary, search engines, as they
own most of the search engine market share in the Western parts of the world. These
search engines usually scour the entire Web, and in...
SEO fanda-The nofollow Link Attribute
PMA04:32
A discussion of REP would not be complete without the inclusion of the nofollow linkattribute. This attribute was introduced to discourage comment spammers from addingtheir links. The basic idea is that links marked with the nofollow attribute will not passany link juice to the spammer sites. The format of these links is as follows:<a href="http://www.sdfrer.com/" rel="nofollow">some nonesensicaltext</a>In this case, the hypothetical website http://www.sdfrer.com would not receive anylink juice from the referring page. Spammers will...