Yahoo-Search Marketing

Yahoo are the dashboard tab, a campaigns tab, a reports tab, and an administration tab. In addition,
there are links on the pages that will take you to additional features and capabilities.

http://advertisingcentral.yahoo.com/searchmarketing/en_SG/index
                          AND
http://smallbusiness.yahoo.com/marketing/


Yahoo Search Marketing is a PPC program that’s similar to AdWords, but there’s one big difference. Yahoo is a very commercial search engine, which means that many of the search results are
paid placement ads or are web sites that have been added by the web-site owner. Editors usually
review and approve submitted listings before they are shown in search results.

Yahoo is also a portal that contains many different services, such as instant messaging, e-mail, maps,
and much more Google is structured in a similar manner. Being a portal means that Yahoo has
many loyal users who are likely to see your ads once you begin a PPC campaign with Yahoo Search
Marketing.
When you sign up with Yahoo! Search Marketing, you have two options for the type of account you’d
like to have. These options are different from Google, because you can have a free PPC plan that you
use, create, and maintain on your own, or you can choose to have a Yahoo! specialist help you create
your campaign.

Yahoo’s summary report

 Ad Performance
Daily Performance
Keyword Performance
Performance by Geographical Location
Daily Spend Performance
URL Performance
Monthly Financial Reports
Billing Transaction Detail

IT is  need to maintain your SEO efforts, including PPC advertising.

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Alternatives way to PayPal

Google Checkout     http://checkout.google.com/

Money Bookers        http://www.moneybookers.com/

 Paymate                   http://www.paymate.com

Amazon Payments     https://payments.amazon.com/sdui/sdui/personal/money

Digital River               http://www.digitalriver.com

Kagi                           http://www.kagi.com/

Other  Alternatives are:

2Checkout

Venmo

 

 

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Web analytics provider- Reach Customers

Google Analytics          www.google.com/analytics               Free
Yahoo! WebAnalytics      www.web.analytics.yahoo.com     Free
Woopra                            www.woopra.com                      Free and paid  plans
CrazyEgg                           http://crazyegg.com                    Prices start at$9/month
Enquisite                          www.enquisite.com                     $49.95/month forthe Pro package


Yahoo! Web Analytics: The Yahoo! folks are no slouches when it comes
to the free analytic tools they offer. Like GA, Yahoo! Web Analytics can
give you valuable insights in to the demographics and the interest level
of your Web site visitors. It also gives you powerful and flexible dashboards
(a jargon-y way of saying control panels), market segmentation
tools, and campaign management features. And, like GA, it’s very easy to
implement.

 Woopra: Yes, it does kind of sound like a certain daytime talk show
host, but actually, it’s a great alternative to GA. Of course, it hasn’t yet
captured the sort of market share that GA enjoys, but that’s because
it’s a relative newcomer to the field. Woopra is particularly useful for
less-trafficked Web sites and blogs because in addition to offering all the
standard metrics that GA does, it also has two really nifty features


CrazyEgg: GA offers an overlay tool, and CrazyEgg offers a more
advanced version of the same thing. An overlay tool gives you the ability
to literally see where people are clicking on a Web page


Checking your referring keyword data lets
you infer the intent of your site visitors, understand how they typically
search for the kind of products or services you offer.

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phone services-Marketing Services

A conversation remains the best way to build
rapport with customers. They not only get information, but they also get a
sense of your winning personality and what you’d be like to work with. You
get a sharper sense of what your customers are interested in and what their
common questions and concerns are.

Most  phone services offer other features as well. Probably the most
popular of these are call logs that give you a complete record of who called,
who they asked for, the number they used, the date and time the call was
made, the call’s duration and even, in some cases, what the result of the
transaction was.

Anyone called for a free quote but didn’t leave a message, you have her
number, and you can call her right back.

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top 10 E-Commerce SEO tips

1.Site template friendly design.
2.Landing page optimization - less time to load
3.Add of best keywords.
4.Link appears as many times as needed.
5.Reciprocal Links and Link Popularity is your key to high search engine ranking.
6.Keyword selection for local search engine optimization.
7.Title Tags and Meta Tags- search engines see about the page.
8.Include the keywords in the image titles and alt tags.
9.High quality link building and content.
10.Make  guest posts, articles, press releases.

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Link metrics

There are several tools you can use, including your Google and Bing
Webmaster accounts. While Google and Bing are free and easy to use (assuming
you've already set up the accounts, as we advised in earlier chapters), there is a much
better solution: Majestic SEO.

Majestic SEO provides both a free and a premium subscription service. If you control
the site you want to track, and have access to the site's root directory on the server,
then you can use the free service. Once you have registered, and verified your
ownership of the site, you can use Majestic SEO to produce rich reports on the link
history of the site. The data is very complete, and allows you to track both internal
and external links, to view trend over time, and to look at a variety of other metrics.

Social media's increasing role in search marketing was also highlighted, with a
recommendation made to not only be proactive about using social media to promote
your content but also to inspire and motivate your users to promote your content
through their social networks.

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Links broad categories-make your own links

1.Organic links: These are links to your site that are voluntarily given by
others. Organic links are normally a by-product of excellent content that
people want to share.

2. Solicited links: Links obtained by reaching out to another site and
requesting a link. This would include links you purchase, reciprocal links,
and other similar schemes.

3. Self-created links: Links that you create by posting content on other sites.
This category includes article submissions, press releases, forum posts,
comments, and proactive social sharing.


Finding quality link partners begins with a search for relevant sites.
The goal is to identify sites that will return the highest value in exchange for the
amount of effort you have to invest to obtain the link.


1.Add allintitle: keyword to find pages where your keywords appear in the
page title.
2.Add allinurl: keyword to restrict the search results to only those pages
where the keywords are part of the URL.
3. Add allinanchor: keyword to find links where the keywords appear in the
anchor text for links.
4. Add allintext: keyword to find pages that have the highest relevance for
your keywords in the content of the page.

 Make your own links

# Article exchanges
# Video sharing sites
# Document sharing sites
#Directories
# Comments
# Forum posts
# Content aggregators
# Submit your site opportunities
# Press release distribution

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Webmaster Tools-Bing,Google

Bing Webmaster Tools is essentially, a parallel service to Google Webmaster Tools.
The service is provided free of charge by Bing and allows you to perform the
same basic tasks you can find on Google Webmaster Tools.

To set up Bing Webmaster Tools for your site, simply create an account for the
domain and then verify your ownership of the site. The system provides several
alternatives for verifying your ownership of the domain; the easiest is probably to
upload the XML file that Bing provides during the setup process.

Add your XML sitemap.
1. Log in to Bing Webmaster Tools.
2. Click on the name of your site.
3. On the page that loads, click on the Crawl tab at the top of the page.
4. On the Crawl Summary page, click on the Sitemaps (XML, Atom, RSS) link,
either at the top, under the tabs or in the left hand navigation column.
5. On the Sitemaps page, click on the Add Feed button.
6. Type the URL of your XML sitemap in the pop-up that appears.
7. Click on the Submit button.
Your XML sitemap is now queued to be crawled by the Bing spider; check back in a
day or so to verify that it was successful and free from errors.

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Drupal's SEO tips

Tthe default SEO options in Drupal provide
you with basic features you need, such as search engine friendly URLs.


1.Configuring your Site Details
2. Creating basic search engine friendly URLs
3. Optimizing URL aliases
4. Controlling taxonomy and tagging
5. Setting up your site's RSS feed


To add a slogan to your site:
1. Access the admin dashboard of your Drupal site.
2. Click on the Configuration link on the admin navigation menu at the top of
the page.
3. In the System section of the page, click on the link labeled Site information.
4. Enter the text you want to use in the field marked Slogan.
5. Click on the Save configuration button.

RSS feeds are an effective way of exposing your site's content both to users and to
the various indexing services. Drupal comes with RSS capabilities; you don't need to
add any extensions to publish your site's content via RSS. You do, however, need to
configure the feed and add the subscription link to your site.

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Bing Webmaster-seo-tools

Bing Webmaster service is the basic tools that help you diagnose and track your site. Registration is
free.

Black hat
Black hat is a label used to describe the use of SEO techniques that are illegal,
unethical, or of questionable propriety.

Bot (also known as Robot, Spider, or Crawler)
A robot, or bot for short, is a software agent that indexes web pages. It is also called
a spider or crawler.

Canonical URLs
Canonical URLs are URLs that have been standardized into a consistent form. For
the search engines, this typically implies making sure all your pages use consistent
URL structures, for example, making sure all your URLs start with www.

Cloaking
Cloaking is a black hat SEO technique that involves presenting the search engine
spider with different content than you show a normal site visitor.

Crawl depth
search engine spider has indexed a
website. This is typically an issue relevant for sites with a complex hierarchy of
pages. The deeper the spider indexes the site, the better.

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