Doing this will breakeach point into sections but still would be incorporated into
one whole article. It would also be easy for the reader to move on from one point
to another; the transition would be smooth and easy. You will never lose your
readers attention as well as the point and direction to where the article is
pointing.
If your title can entice a person’s curiosity you’re already halfway in getting a
person to read your article. Use statements and questions that utilize keywords
that people are looking for. Provide titles or headers that describe your articles
content but should also be short and concise.
From your opening paragraph, use real life situations that can be adopted by the
reader. Use good descriptions and metaphors to drive in your point, just don’t
over do it. Driving your examples with graphic metaphors and similes would
make it easy for them to imagine what you are talking about. Making the
experience pleasurable and enjoyable for them.
The Internet is the information highway, this phrase has been used so may time it should
be nominated for the Internet Cliché Award. People that go to the Internet are subdivided
into groups, but generally, they are out to search information. Whether for gaming,
business, fun or anything else the Internet has provided us with information that has
Through the recent years many people have learned the secrets of Search Engine
Optimization. More and more sites have seen the effects articles have done for the traffic
of their sites. Some have even created sites devoted entirely to providing articles that
could be read by their website visitors and have links that could lead to many sites that
are related to the topics and subjects of the articles.
SERP– This is just an acronym for Search Engine Results Page. This means the
pages that show up when you do a search on a web search engine such as Google or
Bing.
Backlink—As noted above in the history of SEO, a back-link/ backlink is
considered to be the modern backbone of SEO. In essence, a backlink means that you
have a link from another website to your site. It’s called a backlink because of the fact
that it’s a link “back” to your website.
White Hat SEO, Gray Hat SEO, Black Hat SEO– You may or
may not have heard these terms before. They refer to three different methods of
undertaking SEO. Here’s what you need to know about them:
White Hat SEO– These are SEO techniques which Google has approved of.
For example, Google has no problem with a technique called link baiting. This means
that you create content of some kind (an article, a video, a picture, etc.) which is exciting
and interesting. So much so that people will want to post a link back to it from their own
website. This is known as link baiting and technically, it’s really the only kind of “off site”
SEO which Google approves of site SEO.
Gray Hat SEO– This is what most SEO professionals engage in. It’s the sort of
SEO which skirts Google’s rules since you are in essence creating links for yourself
which weren’t . In essence, this means using various techniques to create links for
yourself artificially as opposed to organically, where people just decide to link to you
because what you write or post is so compelling, but doing it in a responsible way.
So for example, writing a guest post on another blog might be an example of gray hat
SEO. Technically, you are creating a link for yourself artificially.
Black Hat SEO – The first thing you need to know about black hat SEO is that
it’s not illegal in any way shape or form. You will not go to jail for engaging in any black
hat SEO technique and in most cases, you can’t be sued for it either (there are
exceptions which we’ll get to shortly. That said, black hat SEO is the sort of thing you
want to stay away from because it could cause you lots of problems. Here’s why:
Google publishes guidelines for the kind of SEO that they’ll approve of. There is also an
unwritten rule that most SEO professionals follow which states that “we’ll follow certain
basic rules of decency when we engage in SEO”. Black hat SEO violates these rules by
engaging in techniques which are generally considered sneaky and underhanded.
Keywords in URLs and File Names
Because the words found in your URL are a contributing factor used by search engine
spiders and their algorithms to help determine what the content of your page really is,
having your keyword in your URLs and file names is very important.
Another great way to rank near the top for your keywords is to have a downloadable
document or a file on your page with your keyword in its file name. This gets special hits
whenever someone in search of downloads uses your keywords. Your file will
automatically appear in the SERPs.
Keywords in Page Titles
If you look at the top of your browser window, above the address bar and the menus,
you will see your page title. Your page title is your best asset for obtaining search
engine rankings. Search engines rank pages with relevant titles higher than web pages
without relevant titles.
Important Factors Linked With Page Titles
Your page title is used as the heading for your site listing in search engines.
• These are the default label for browser bookmarks.
• These are stored in browser history lists and are crucial for understanding what the
page was about.
• RSS generators and content management systems use page titles to create
headlines, which makes having a relevant page title all the more essential.
Growing traffic
• Keep adding articles/ content on your site
• Write articles on other blogs
• Comment on related sites and blogs
• Post videos on sites like YouTube and link them to your site
• Share your content on social networking sites so that more people from your
community know about it
• Generate discussions and activity on your site
Remember, content is not just the text you add but also what your visitors add to your
site as well. You may have noticed that on several blogs/ sites, visitors' comments also
appear in search results.
search engine submission
Submit your URL to a wide variety of search engines.
Link Popularity Search engine success is heavily reliant on the volume of backward links pointing to a web page, the higher the link popularity the greater the chance a website has of pushing to the top of the search engine results.
