Adsense-Placing mobile ads to increase earnings

Placement is one problem that you’ll likely
encounter with mobile ads. The format of a
mobile Web site is already so small, so how do
you place ads that catch the attention of mobile
surfers?
My suggestion is to place them near the top of
the page. For example, if you’re setting up your
mobile Web site so that a small logo appears
and then content and links for your page immediately
 display, ads appear between the logo
and the content.

This gets the ads right in front of the mobile
Web site users as quickly as possible to ensure
they don’t navigate away from the page before
your ads are seen.

Another alternative might be to put your ads
at the top of a list of links that appear on your


obile Web page. This integrates the ads into
the links, making them feel a little more natural
on the site. But again, they’re still above the links
so that users have the chance to actually see the
ads before they navigate away from the page.
Ultimately, the perfect placement of your ads
may take some trial-and-error. With any form
of AdSense, don’t take my word — or anyone
else’s for that matter — as gospel. Instead,
begin with my suggestions and test your ads
over a period of time to see where they earn
the most click-throughs for your site. Only thorough
 testing can you really determine what
works and what doesn’t on your specific pages.