Increasing Keyword Success

Usually three- to five-word phrases that site visitors use to
find web sites. The idea of non-competitive keywords and phrases relates to the more specific terms
that you can use to describe your products or information. The concept of the Long Tail of Search is that
you begin any search with a very broad term. For example, if you’re searching for Italian dinner recipes,
that term is broad enough to return far too many results to be useful.
Using the Long Tail theory, however, the more precise and less common keywords and phrases are
usually the most effective. These are located at the end of the “tail” and are represented by a very
small tip (as if on the end of a tail).

Normally, a product site gets visitors by several types of keywords and phrases:

Product names and brands
General keywords and phrases
Long-tail keywords and phrases

The magnificence of the Long Tail of Search is that you don’t know how effective it is until you have
optimized your site and have some content on your site to attract it. Sure, there will be some Long
Tail queries in your logs, but it will be only a fraction of what could be there.
To conquer the Long Tail of Search, you need to create a rich foundation of content. The tricky part
is knowing what content to create. If your focus is on providing value to your customers, it’ll be easier
for you.