SEO Trend Spotting
SEO trends move fast, so it’s OK to jump in where you are!Use this primer to get clued in to some of the current jargon
and trends in SEO.
Universal or blended searchRemember when the search
engines used to deliver three lines of text and a link for
every listing? If you wanted vertical search results like video,
image, shopping, and maps, you had to click on a tab or
perform a special search.Now the major search engines have
blended all types of listings together in the standard search results.
This may create additional exposure opportunities for your site if
it has well-optimized video or image listings. On the flipside, it
leaves fewer spots for the standard text listings.
Search engine transparency Don’t expect search engines to
open the black box and shine a light on their secret algorithms,
but all of the major search engines now offer some form of
two-way communication between official representatives and
the developer crowd. Tips and news are delivered—and
questions are answered!—in blogs and forums, and webmaster
tools take the guesswork out of some indexing and listing
issues. Those of us who practiced SEO in the Stone Age get
a big kick out of seeing the enmity that once existed between
the search engines and webmasters begin to dissolve away.
Smarter robot meta tags The trend of search engine transparency
has translated into some new tags that you can place on your
page to make special requests of the robots that visit your page.
Besides controlling whether a page is indexed, website owners
can also control whether a snippet is shown, and even whether
a page is cached.
Social search: Social search refers to websites that allow users
to recommend web pages to each other and influence search
results. On social news sites like Digg, stories that receive the
most votes win the most visibility and clicks. On social
bookmarking sites like del.icio.us, people tagsites with keywords
so that other people will find them. Social sites offer seemingly
limitless opportunities for website promotion—and plenty of sites
have basked in extreme, server-busting popularity via social search.
But this type of promotion isn’t easy and the results are unpredictable.
Mobile search:Mobile search is like one of those up-and-coming
neighborhoods that never quite ups and comes. Web developers
are still working out the kinks of building websites in formats that
can be viewed on cell phones and handheld devices. Meanwhile,
search engines, most notably Google and Yahoo!, are working
hard to place themselves in the middle of this growing search sector.
The SEO community remains on the sidelines, watching and waiting
to see if mobile search will ever fully take off.
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