You must focus on where and how your
keywords are placed on your web page.
The frequency of placement is less important than
once considered. Many people believe that
if they fill their web pages with nothing but
keywords, theycan attain top placement.
Search engines have responded to this and
actually penalize sites that over use keywords.
The number of times your keyword
appears on a given web page is called keyword density.
The concept of keyword density gets thrown
around quite a bit in SEO circles. It refers
to the number of times your keywords are
used on a given page as a percentage of the
total number of words. Most website gurus
suggest a keyword density of 2 to 3 percent.
Today, keyword density has less of an impact
than it once did on overall Google rankings.
Of greater importance is the placement
and treatment of your keywords.
Use the following guidelines tooptimize your page:
• Place your keyword(s) in the title tag, description tag, keyword tag, and alt tags.
• Place your keyword(s) in an <h1>, <h2>, and/or <h3> tag.
• Place your keyword(s) in the first twenty-five words of your page.
• Place your keyword(s) in the last twenty-five words of your page.
• Bold your keyword(s) at least once on your page.
• Italicize or underline your keywords at least once on your page.
keywords are placed on your web page.
The frequency of placement is less important than
once considered. Many people believe that
if they fill their web pages with nothing but
keywords, theycan attain top placement.
Search engines have responded to this and
actually penalize sites that over use keywords.
The number of times your keyword
appears on a given web page is called keyword density.
The concept of keyword density gets thrown
around quite a bit in SEO circles. It refers
to the number of times your keywords are
used on a given page as a percentage of the
total number of words. Most website gurus
suggest a keyword density of 2 to 3 percent.
Today, keyword density has less of an impact
than it once did on overall Google rankings.
Of greater importance is the placement
and treatment of your keywords.
Use the following guidelines tooptimize your page:
• Place your keyword(s) in the title tag, description tag, keyword tag, and alt tags.
• Place your keyword(s) in an <h1>, <h2>, and/or <h3> tag.
• Place your keyword(s) in the first twenty-five words of your page.
• Place your keyword(s) in the last twenty-five words of your page.
• Bold your keyword(s) at least once on your page.
• Italicize or underline your keywords at least once on your page.
