Businesses with Social Media Strategy
Most businesses and companies do not havea clear strategic picture of their social media
endeavours or campaigns. They
make the mistake of building their strategy around
the various social media platforms rather than
focusing on their own business objectives and
goals. Developing a good social media strategy
right at the beginning will go a long way for any
business in terms of ROI and bringing value to it.
The questions that need to be answered are:
how much are you willing
to invest or can invest in the social media activities.
Its very important to get the answers to these
questions and understand the objectives and
goals of the business or company before starting
off any social media marketing activity like opening a Facebook
or a Twitter account without any concrete plans or
strategy in place to measure success or understand
what you want to achieve from it.
Hootsuite is one of the best free social media
management tools available, and covers multipl
social networks, including Twitter, Facebook,
LinkedIn, WordPress, Foursquare and Google+.
The weekly analytics reports and the excellent
team management
Klout is probably one of the most controversial
social media analytics tools. There are those
who hate it and claim that its scoring system is
completely inaccurate.
Twazzup is great for social media beginners
looking for a Twitter monitoring tool. You
just enter the name you want to track and you
instantly get real-time updates, meaning the
most active top influencers.
Social Mention is popular among social media
enthusiasts, Social Mention monitors over
one hundred social media sites. It is
probably one of the best free listening
tools on the market.
