Businesses Need Social Media Strategy

Businesses with Social Media Strategy

Most businesses and companies do not have
 a clear strategic picture of their social media
 endeavours or campaigns. They
make the mistake of building their strategy around
 the various social media platforms rather than
 focusing on their own business objectives and
 goals. Developing a good social media strategy
 right at the beginning will go a long way for any
business in terms of ROI and bringing value to it.
 The questions that need to be answered are:
 how much are you willing
to invest or can invest in the social media activities.

Its very important to get the answers to these
 questions and understand the objectives and
goals of the business or company before starting
off any social media marketing activity like opening a Facebook
 or a Twitter account without any concrete plans or
strategy in place to measure success or understand
what you want to achieve from it.

Hootsuite is one of the best free social media
 management tools available, and covers multipl
 social networks, including Twitter, Facebook,
LinkedIn, WordPress, Foursquare and Google+.
The weekly analytics reports and the excellent
 team management

Klout is probably one of the most controversial
 social media analytics tools. There are those
who hate it and claim that its scoring system is
 completely inaccurate.

Twazzup is great for social media beginners
 looking for a Twitter monitoring tool. You
just enter the name you want to track and you
 instantly get real-time updates, meaning the
 most active top influencers.

Social Mention is  popular among social media
 enthusiasts, Social Mention monitors over
 one hundred social media sites. It is
probably one of the  best free listening
tools on the market.