1) Strong Anchor Text Distribution Is A Must
2) Utilize Authorship Markup
3) Backlink Variation is Uber important.
4) Social Signals Are Vital
5) On-Site Optimization + Content Content Content
Re-iterate that the SEO game really hasn’t changed all that much
at its core, but it has changed in exactly how you implement the
core principals. You will find that having an SEO plan in place before
going all crazy and getting random backlinks from all over the place will be a lot
more effective and save you a ton of time and heart-ache.
Seo worked really well for a long time! However, Google appears to have finally
caught on and has begun taking into account when websites have an abnormal number
of identical anchor texts pointing to a site. Or in terms we are talking about, sites with
very little text distribution in the links pointing to them.
So how can we effectively rank websites for specific keywords now if we can’t make all
of our anchor text keywords the same? The first thing is we can use the idea of Latent
Semantic Indexing when choosing anchor text.
Backlink Variation is Uber Important – Earlier we talked about Anchor Text Distribution.
Backlink variation is a very similar concept so I won’t spend a ton of time talking about it.
The idea of backlink variation is that you want to get backlinks from a wide variety of
sources. Not just different websites, but different types of websites. Sure, you can get
100s of backlinks from 100s of different article directories, but they are all still coming
from one type of source… article directories.
Social Signals Are Vital – Social signals have been a pretty important thing in Google’s
eyes for a little while now, but they are only becoming more and more important. While
the importance of massive irrelevant backlinks has gone down, the importance of social
signals has gone up.
On-site optimization has gotten
more and more important recently and content has been and always will be important.
You might say that content is the life blood of the internet.
It is very important that your linking structure makes sense and that you do not have
any broken links on your site. Basically the best linking structure would resemble
somewhat of a pyramid where your home page is the very top of the pyramid.