The PPC paradigm allows for fast, real-time feedback loops. You do not need to wait
several weeks or months to realize whether your SEO is working.
Say you have a list of pages with specific targeted keywords.
You can create an equivalent
PPC test campaign using exact keyword matching to see whether your pages
perform as expected. You can also use broad keyword matching to see whether there
are other keywords that you may have missed but are producing good conversion rates.
Finding mistakes quickly can save you a ton of money and time in the long run. Use
PPC platforms as your SEO testing ground.
Choosing Better Keywords
When it comes to choosing keywords, you should generally be interested in highvolume,
low-competition keywords. The Google AdWords Keyword Tool shows you
relative keyword search volume numbers. Although the accuracy of this data is questionable,
it should give you a relative baseline when comparing different keywords. If
you take this information together with the number of derived competitors by using
Google’s intitle:, inurl:, and inanchor: commands
several weeks or months to realize whether your SEO is working.
Say you have a list of pages with specific targeted keywords.
You can create an equivalent
PPC test campaign using exact keyword matching to see whether your pages
perform as expected. You can also use broad keyword matching to see whether there
are other keywords that you may have missed but are producing good conversion rates.
Finding mistakes quickly can save you a ton of money and time in the long run. Use
PPC platforms as your SEO testing ground.
Choosing Better Keywords
When it comes to choosing keywords, you should generally be interested in highvolume,
low-competition keywords. The Google AdWords Keyword Tool shows you
relative keyword search volume numbers. Although the accuracy of this data is questionable,
it should give you a relative baseline when comparing different keywords. If
you take this information together with the number of derived competitors by using
Google’s intitle:, inurl:, and inanchor: commands
